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Scooped by Margarite Keihl
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Is Search engines justify the expense?

Is Search engines justify the expense? | Fishing | Scoop.it

Is Search engine optimization worth the expense? To put it directly, from my point of view, I have to declare not always. Paying out a big shot or a corporation hundreds of dollars in an effort to boost your own Search engine optimization search rankings is a grave waste of money that could be put in direction of more conservative forms of marketing. But that is just my ideology. At the moment what is my perspective? Primary we have to see where I'm coming from. I am a web designer/devolper that caters to small and medium size organisations. Most of these local companies are brick and morter establishments that already have or are just estabishing a company in a local community or industry. Naturally that they will need to get the word out to the local community that they are there. Say for illustration they are selling door knobs. Logically, when the people in the community to do a web search for "door knobs " by google, msn or search engines search, they want thier web site to pop up on the front page of the search results. Depending on your competion in the district, if you have a well written, cleanly coded page with proper meta tags, it's easily done. Add in a free yelp listing and a free facebook business page and it is as good as done. No need to spend tons of dollars. Now, if this same company requirements to develop and sell it's door knobs country wide, then we will need to open the SEO pandora's box a little more and take a better look at what SEO is. Before we do that permits take a look at what the most important search engines employ to decide who gets listed on the front page, above and beyond paid advertisers.


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Scooped by Margarite Keihl
Scoop.it!

Is Search engine optimization worth the expense?

Is Search engine marketing worth the expense? To put it honestly, from my perspective, I have to utter not always. Paying someone or a company thousands of dollars in an attempt to strengthen your own SEO search engine rankings is a serious waste of money that could be put towards more conformist forms of advertising. But that is just my standpoint. At this time what is my perspective? Primary we have to see where I'm coming from. I am a web designer/devolper so as to caters to small and medium size companies. Most of these organizations are brick and morter institutions that already have or are just estabishing a presence in a the public or commerce. Naturally they need to get the word out to the local the people that they are there. Say for case in point they are selling door knobs. Obviously, when the people in the community to do a web search for "door knobs " using the search giant google, bing or search engines search, they want thier web site to pop up on the front page of the search results. Depending on your competion in the region, if you have a well written, cleanly coded page with proper meta tags, it's easily done. Add in a free yelp ad and a free facebook or myspace business page and it is as good as done. No need to spend 1000's of dollars. Now, if this same company wants to get bigger and sell it's door knobs nation wide, then we will need to open the SEO pandora's box a little more and take a better look at what SEO is. Before we do that lets take a look at what the most important search engines use to decide who gets listed on the front page, above and beyond paid advertisers.


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No comment yet.