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Is the iPad a revolution?
Will it save the media? create new consumptions patterns?
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Dan Counsell - What is App Store Optimisation?

Dan Counsell - What is App Store Optimisation? | Is the iPad a revolution? | Scoop.it

App Store optimisation, or ASO for short, is the art of altering your app store title and it’s keywords to gain a higher ranking in search results on the App Store. If all self proclaimed ASO Gurus are to be believed, then you should be able to give yourself a better ranking in search results, along with an increased download rate by using ASO. Whilst increasing your search ranking seems achievable, it's probably not going to result in the extra revenue you'd hoped for.

Guillaume Decugis's insight:

ASO (SEO for the AppStore) seems so limited you might wonder why bother. But given it's relatively easy too this can be a pragmatic move. Here's why and how. 

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Is painting on the iPad about to get mainstream?

Is painting on the iPad about to get mainstream? | Is the iPad a revolution? | Scoop.it
Pencil by FiftyThree is a revolutionary stylus for touch-screen devices. Use Pencil with Paper for iPad to express your ideas beautifully and easily.
Guillaume Decugis's insight:

When Steve Jobs launched the iPad he mocked styluses and made sure everybody understood you wouldn't need one. But a few years later we now have professional artists like David Hockney who became iPad painters (currently at the de Young museum for fellow San Franciscans) and if you tried to draw on the iPad (like I grew to like it), having a good stylus really makes a difference. 


After launching Paper, an an awesome app for drawing on the iPad - the best I've tried - 53 is now introducing a stylus that doesn't look engineered by techies but by artists. With a reasonable price point and a great App, this could be the start of a creative ecosystem that could make drawing and painting a more mainstream activity on tablest. 

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Guillaume Decugis's comment, January 17, 2014 5:42 PM
I haven't yet: sticking to my Bamboo stylus for my drawings right now... But will update if I can get my hands on one of these: promised!
Emeric Nectoux's comment, January 18, 2014 3:26 AM
Same here! Still using my Bamboo (which I like a lot though) but I'm still hesitating between this one (53), the Procreate or anything else that could match my wishes/needs... Most important criteria to me is of course having only one pen for most of my different usages... Not one pen by App. ;)
Antoine de Kerviler's curator insight, March 6, 2014 9:49 AM

absolutely awesome looking pen, too bad it will only work (with all features) on paper53 which I use only infrequently.

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How Steve Jobs Made the iPad Succeed When All Other Tablets Failed

How Steve Jobs Made the iPad Succeed When All Other Tablets Failed | Is the iPad a revolution? | Scoop.it

The foundation of Jobs’s iPad pitch was counterintuitive. Most don’t buy a laptop for the heavy office tasks they were originally designed for. They use it mostly to communicate.

Guillaume Decugis's insight:

The story behind the iPad launch. Interestingly, while the iPhone was developed in a rush, the iPad is a device that took a long conceptual journey spreading over 15 years. And in the end, it's impressive to see that this whole revolution - which impacted no less than 5 different industries - started with a minor technical change: a bigger screen on the iPhone...

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iPad Market Share Slips Below 30 Percent

iPad Market Share Slips Below 30 Percent | Is the iPad a revolution? | Scoop.it

With no new iPads to drive sales, Apple's share of the worldwide tablet market slipped to a new low in Q3.

Guillaume Decugis's insight:

Samsung, Amazon and other android tablet manufacturers can thank Apple for that decision. Of course Apple's share of usage is still impressive but as explained previously, it's decreasing fast.

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Eric Schmidt: The Future of Magazines Is on Tablets

Eric Schmidt: The Future of Magazines Is on Tablets | Is the iPad a revolution? | Scoop.it

Eric Schmidt has seen the future of magazines, and it's on the tablet. Schmidt may envision a future for magazines, but he doesn't see much of one for long-form content. He believes attention spans are getting shorter and shorter. "I don't think we'll go back to books," he said. "There's a tremendous amount of reading, but more ADD type of reading."

Guillaume Decugis's insight:

Google's Chairman is not the first one to make the connexion between the future of publishing and tablets and we can wonder where we are on this trend.


While the media have been quick to see the tablets save them, it was were not even mentioned as a posible usage in Steve Jobs' iPad keynote launch. And today, we keep seeing reports of disappointment on this category.


Long time to cross the chasm?

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Guillaume Decugis's curator insight, October 29, 2013 12:05 PM

Google's Chairman is not the first one to make the connexion between the future of publishing and tablets but he also adds an insightful point for content curators and editors : the long form is gone and we're not going back to it, he believes.


This trend is therefore not just a change of technology platform but also a change of format and reading habits where the ability to quickly add context in a short form will be key.

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Did Apple figures just imply Android tablets are catching up fast?

Did Apple figures just imply Android tablets are catching up fast? | Is the iPad a revolution? | Scoop.it
Guillaume Decugis's insight:

Tim Cook showed a very similar slide last year at the iPad Mini launch event so we can get a good sense on how fast Android is catching up with Apple's tablets.


Last year, the data was 91% of tablet web traffic for the iPad vs 9% for non-iPad


This year, it's down to 81% with non-iPad 2x bigger to 19%.


So while it's still clear domination, the rate at which Android is catching up is pretty fast: with another 2x growth in the coming year, we'd be in a 60/40 world...

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10 ways that iPads are transforming retail

10 ways that iPads are transforming retail | Is the iPad a revolution? | Scoop.it
Just as iOS is improving education it will continue to improve retail experiences for customers and store staff alike.
Guillaume Decugis's insight:
Great recap by Buffer Andrew Yates of the different ways the iPad is changing retail. As I went to an AT&T store this weekend, the payment and account management aspects were clear and fresh in my mind. But there are other great examples of other applications in this post.
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Apple: What Happens When Everyone Knows About a Product Release?

Apple: What Happens When Everyone Knows About a Product Release? | Is the iPad a revolution? | Scoop.it

During the Steve Jobs era, outsiders speculated about each new release of a major product, trying to read the founder’s public comments. But he was notoriously stingy with the press. Analysts had to spy on suppliers and the carriers that eventually would market the devices. Now the world has changed. Everyone knows what Apple Inc.’s (NASDAQ: AAPL) new iPhones will look like and do.

Guillaume Decugis's insight:

Did Apple lose its secret magic PR/Buzz sauce?

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Fraunhofer iPad app guides liver surgery through augmented reality

Fraunhofer iPad app guides liver surgery through augmented reality | Is the iPad a revolution? | Scoop.it

“Liver surgery is more than a little dangerous -- with so many blood vessels, one wrong cut can lead to disaster.”

Guillaume Decugis's insight:

This is amazing.

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The Who, What, and When of iPhone and iPad Usage

The Who, What, and When of iPhone and iPad Usage | Is the iPad a revolution? | Scoop.it
iPhone and iPad app usage by psychographic segment, app category, and day part.
Guillaume Decugis's insight:
Very interesting study by Flurry analytics that compares iPhone vs iPad usage not just by type of usage but by personas and time of day.
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Latest iPad Numbers from Apple’s Q3 Earnings Call

Latest iPad Numbers from Apple’s Q3 Earnings Call | Is the iPad a revolution? | Scoop.it
Apple announced some interesting iPad numbers today during their FY 13 third quarter results conference call.
Guillaume Decugis's insight:
Most impressive being that the iPad still represents 83% of web traffic on tablets.
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9 ways a billion dollar new mobile company might be created

We’ve been in “New Mobile” – a world of wireless broadband and mobile OS platforms enabling great end user experiences – for about 5 years. The improvement in the capabilities of devices has been astonishing. But in truth we are still in the first inning of New Mobile reshaping just about everything we do and everywhere we do it.
Guillaume Decugis's insight:
Great points out of which the idea of "tablet first" companies is very compelling.
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Murray McKercher's curator insight, July 19, 2013 8:17 AM

In the Healthcare community, information and new communications technology are changing the idea of where care is deliverd...

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iPad web browsing share hits 5-month high: a massive 82.4%

iPad web browsing share hits 5-month high: a massive 82.4% | Is the iPad a revolution? | Scoop.it
In spite of all the talk that Apple is ceding both tablet as well as smartphone market share to Google's Android, iPad web browsing share just hit a five-month high.
Guillaume Decugis's insight:

So this must means that nobody really use these Android tablets or what?

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Linus Ridge's comment, August 14, 2013 4:10 PM
Things certainly look weighted towards Apple according to these stats.
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Art meets technology: How David Hockney Became the World's Foremost iPad Painter

Art meets technology: How David Hockney Became the World's Foremost iPad Painter | Is the iPad a revolution? | Scoop.it
Hockney’s latest show highlights how he’s embraced technology ranging from video cameras to iPads, and integrated them into his art.
Guillaume Decugis's insight:

It's fascinating to me that the iPad now is even becoming a creation device for top artists such as David Hockney whose exhibit is currently running at the de Young museum for those of you in San Francisco. 


Will that inspire the masses to become iPad painters too?

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Ness Crouch's curator insight, January 14, 2014 4:24 PM

An interesting interview and article I wish I could do this!!

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Microsoft Surface ad fails to Excel at math, according to Apple's Numbers

Microsoft Surface ad fails to Excel at math, according to Apple's Numbers | Is the iPad a revolution? | Scoop.it
Less than a month after a Microsoft PR executive dismissed Apple's Pages, Numbers and Keynote productivity software as "watered down imitation apps," the company has erected giant billboards depicting its own Excel failing to add seven numbers...
Guillaume Decugis's insight:
Are the good old days if the Microsoft vs Apple communication war back again? Pretty hilarious mistake...
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The iPad Air first benchmarks say it's 5x faster than an iPad 2

The iPad Air first benchmarks say it's 5x faster than an iPad 2 | Is the iPad a revolution? | Scoop.it
Guillaume Decugis's insight:

The first iPad Air test results are out and they're impressive. Interestingly, it also means that the innovation is now focusing on performance on not so much new usages. Pretty much as for maturing iPhones and dying computers. 

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Will the new Mini and Air revive iPad declining sales in Q4?

Will the new Mini and Air revive iPad declining sales in Q4? | Is the iPad a revolution? | Scoop.it
Apple's numbers are out, and they're good...
Guillaume Decugis's insight:

Q3 iPad Sales were also down last year as the iPad product line hadn't happened yet. Will the new Mini and Air revive iPad declining sales in Q4?

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Opera: iPhones and iPads account for 44% of online ad impressions and half of revenues

Opera: iPhones and iPads account for 44% of online ad impressions and half of revenues | Is the iPad a revolution? | Scoop.it

Opera Mediaworks, the online advertising arm of software maker Opera, has released its State of Mobile advertising Q3 2013 report indicating that iOS devices still account for most mobile ad impressions, but that it’s primarily down to a strong performance by the iPad rather than dominance by iPhone.

Guillaume Decugis's insight:

There's been recent sudies trying to measure the iOS vs Android battle from the point of view of advertisers and media. This study by Opera gives a much more balanced view of the situation than the recent controversial one on Facebook ad revenues.


The study also breaks down some interesting data suggesting that the lead of iOS is only due to the iPad now - which still dominates the tablet market.

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iOS Dominating in Enterprise Mobile Apps, Apparently iPads Not Just for ‘Play’

iOS Dominating in Enterprise Mobile Apps, Apparently iPads Not Just for ‘Play’ | Is the iPad a revolution? | Scoop.it
The latest report from Good Technology on mobility in the enterprise shows that iOS is clearly the dominant platform – in terms of device activations and even more so in terms of mobile apps usage and development.
Guillaume Decugis's insight:
Interesting report on how Android and iOS compete in the enterprise space. And what types of Apps are being developed by fortune 100 companies on the iPad and tablets.
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Will Phablets kill Tablets?

Will Phablets kill Tablets? | Is the iPad a revolution? | Scoop.it
Phablets may be cannibalizing tablet sales in Asia. ;

Via Marylene Delbourg-Delphis
Guillaume Decugis's insight:

Phablets - this new intermediary category in between tablets and smartphones with 5" to 7" screen size that Samsung spearheaded - are getting traction in Asia according to an IDC recent study.

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Why Magazine iPad Subscription Numbers Are Worse Than You Thought

Why Magazine iPad Subscription Numbers Are Worse Than You Thought | Is the iPad a revolution? | Scoop.it

Magazines' tablet editions might offer a promising future, but they're still struggling to gain wide traction. Through the first half of 2013, magazines reported 10.2 million subscribers to their digital replica editions, according to the Alliance for Audited Media, good for just 3.3% of overall circulation.


And one magazine -- Game Informer -- accounts for nearly one-third of those digital editions.

Guillaume Decugis's insight:

But here's the catch: this brilliant success is actually only due to the bundle policy of GameStop, the publisher of Game Informer. Interesting and smart case study but showing that iPad magazine have yet to generate interest on their own - independently of any bundle scheme. 

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iPad in Education: Great Kindergarten Case Study

iPad in Education: Great Kindergarten Case Study | Is the iPad a revolution? | Scoop.it
“Talk about a great endorsement – they just don’t get any better than this.”
Guillaume Decugis's insight:
This is must read study - particularly the part where she explains how interactivity helped this teacher adapt to the various levels of her students.
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Procreate iPad Painting App Just Got a Big Update

Procreate iPad Painting App Just Got a Big Update | Is the iPad a revolution? | Scoop.it
“The excellent and Apple Design award-winning Procreate painting app for the iPad has been updated today, to Version 1.9. This is a major update with a number of impressive sounding new features added.”
Guillaume Decugis's insight:
Interesting to see how the iPad is progressively becoming a media creation device and not just a consumption one.
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Tom Hood's comment, August 21, 2013 9:33 AM
Agree with gdecugis insight Interesting to see how the iPad is progressively becoming a media creation device and not just a consumption one.
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Paid Apps On The Decline: 90% Of iOS Apps Are Free, Up From 80-84% During 2010-2012, Says Flurry

Paid Apps On The Decline: 90% Of iOS Apps Are Free, Up From 80-84% During 2010-2012, Says Flurry | Is the iPad a revolution? | Scoop.it

The trend toward more mobile applications going free continues, app analytics provider Flurry confirms this morning in a new report focused on app price changes over time.

Guillaume Decugis's insight:

The App ecosystem is increasingly becoming free. But while the number of Apps increases fast, the money spent on advertising does not. Catch-22 for developers?

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Linus Ridge's comment, August 14, 2013 4:09 PM
Does this take in to account freemium apps where the app is free but there are in app purchases?
Guillaume Decugis's comment, August 19, 2013 8:12 AM
@Linus - yes it does. Which doesn't mean all the 90% of apps which are free are not making any revenue.
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Mobile traction is getting harder, not easier. Here's why.

Mobile traction is getting harder, not easier. Here's why. | Is the iPad a revolution? | Scoop.it

The "classic" growth formula for mobile is broken.

Guillaume Decugis's insight:

As Andrew Chen points out "if you do something new, then you’ll see high response rates as people respond to the novel tactic, whether it’s a new kind of creative, a new acquisition channel, etc. Eventually though, as your tactics become industry-wide “best practices,” the response rates fall as your customers get used to the techniques." And that applies of course to Marketing. 


To me, there are two solutions to that:


- capitalize on a growth cycle that doesn't depend on the App Store (viral or sticky model)


- leverage an existing distribution outside of the App Store (what big brands do).

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