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Apple held their Q2 2013 results conference call yesterday afternoon. I listened in to most of it live and as always there were lots of impressive numbers thrown around for all of Apple’s core products.
A good round-up of the key numbers shared by Apple on the iPad ecosystem. To summarize, while Apple has problems on other products, this business line seems pretty healthy.
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Hockney’s latest show highlights how he’s embraced technology ranging from video cameras to iPads, and integrated them into his art.
It's fascinating to me that the iPad now is even becoming a creation device for top artists such as David Hockney whose exhibit is currently running at the de Young museum for those of you in San Francisco.
Will that inspire the masses to become iPad painters too?
The first iPad Air test results are out and they're impressive. Interestingly, it also means that the innovation is now focusing on performance on not so much new usages. Pretty much as for maturing iPhones and dying computers.
Apple's numbers are out, and they're good...
Q3 iPad Sales were also down last year as the iPad product line hadn't happened yet. Will the new Mini and Air revive iPad declining sales in Q4?
Opera Mediaworks, the online advertising arm of software maker Opera, has released its State of Mobile advertising Q3 2013 report indicating that iOS devices still account for most mobile ad impressions, but that it’s primarily down to a strong performance by the iPad rather than dominance by iPhone.
There's been recent sudies trying to measure the iOS vs Android battle from the point of view of advertisers and media. This study by Opera gives a much more balanced view of the situation than the recent controversial one on Facebook ad revenues.
The study also breaks down some interesting data suggesting that the lead of iOS is only due to the iPad now - which still dominates the tablet market.
Phablets may be cannibalizing tablet sales in Asia. ;
Phablets - this new intermediary category in between tablets and smartphones with 5" to 7" screen size that Samsung spearheaded - are getting traction in Asia according to an IDC recent study.
Magazines' tablet editions might offer a promising future, but they're still struggling to gain wide traction. Through the first half of 2013, magazines reported 10.2 million subscribers to their digital replica editions, according to the Alliance for Audited Media, good for just 3.3% of overall circulation.
And one magazine -- Game Informer -- accounts for nearly one-third of those digital editions.
But here's the catch: this brilliant success is actually only due to the bundle policy of GameStop, the publisher of Game Informer. Interesting and smart case study but showing that iPad magazine have yet to generate interest on their own - independently of any bundle scheme.
The trend toward more mobile applications going free continues, app analytics provider Flurry confirms this morning in a new report focused on app price changes over time.
The App ecosystem is increasingly becoming free. But while the number of Apps increases fast, the money spent on advertising does not. Catch-22 for developers?
The "classic" growth formula for mobile is broken.
As Andrew Chen points out "if you do something new, then you’ll see high response rates as people respond to the novel tactic, whether it’s a new kind of creative, a new acquisition channel, etc. Eventually though, as your tactics become industry-wide “best practices,” the response rates fall as your customers get used to the techniques." And that applies of course to Marketing.
To me, there are two solutions to that:
- capitalize on a growth cycle that doesn't depend on the App Store (viral or sticky model)
- leverage an existing distribution outside of the App Store (what big brands do).
SearchMan.com helps 13,000 developers track, research, and improve their keywords to grow search visibility inside the App Store. We are in constant touch with
Searchman has been pioneering the field of mobile SEO gathering tips and best practices to optimize for the App Store while their platform gives great insight to App developers.
The problem is that in spite of that it's still really really hard to build in an iterative way long-tail success as Andrew Chen observed on this post - a post definitely worth reading and re-reading again about why mobile first is a very dangerous game.
Pencil by FiftyThree is a revolutionary stylus for touch-screen devices. Use Pencil with Paper for iPad to express your ideas beautifully and easily.
When Steve Jobs launched the iPad he mocked styluses and made sure everybody understood you wouldn't need one. But a few years later we now have professional artists like David Hockney who became iPad painters (currently at the de Young museum for fellow San Franciscans) and if you tried to draw on the iPad (like I grew to like it), having a good stylus really makes a difference.
After launching Paper, an an awesome app for drawing on the iPad - the best I've tried - 53 is now introducing a stylus that doesn't look engineered by techies but by artists. With a reasonable price point and a great App, this could be the start of a creative ecosystem that could make drawing and painting a more mainstream activity on tablest.
I've used Paper by 53 to doodle and it grew on me. I now try to draw when I travel or have spare time (not too often unfortunately...). Have to say styluses are highly recommended for iPad painting - even though Steve Jobs mocked them when launching the iPad and made clear the device wouldn't need any.
Will try this out!
The foundation of Jobs’s iPad pitch was counterintuitive. Most don’t buy a laptop for the heavy office tasks they were originally designed for. They use it mostly to communicate.
The story behind the iPad launch. Interestingly, while the iPhone was developed in a rush, the iPad is a device that took a long conceptual journey spreading over 15 years. And in the end, it's impressive to see that this whole revolution - which impacted no less than 5 different industries - started with a minor technical change: a bigger screen on the iPhone...
With no new iPads to drive sales, Apple's share of the worldwide tablet market slipped to a new low in Q3.
Samsung, Amazon and other android tablet manufacturers can thank Apple for that decision. Of course Apple's share of usage is still impressive but as explained previously, it's decreasing fast.
Eric Schmidt has seen the future of magazines, and it's on the tablet. Schmidt may envision a future for magazines, but he doesn't see much of one for long-form content. He believes attention spans are getting shorter and shorter. "I don't think we'll go back to books," he said. "There's a tremendous amount of reading, but more ADD type of reading."
Google's Chairman is not the first one to make the connexion between the future of publishing and tablets and we can wonder where we are on this trend.
While the media have been quick to see the tablets save them, it was were not even mentioned as a posible usage in Steve Jobs' iPad keynote launch. And today, we keep seeing reports of disappointment on this category.
Long time to cross the chasm?
Google's Chairman is not the first one to make the connexion between the future of publishing and tablets but he also adds an insightful point for content curators and editors : the long form is gone and we're not going back to it, he believes.
This trend is therefore not just a change of technology platform but also a change of format and reading habits where the ability to quickly add context in a short form will be key.
Tim Cook showed a very similar slide last year at the iPad Mini launch event so we can get a good sense on how fast Android is catching up with Apple's tablets.
Last year, the data was 91% of tablet web traffic for the iPad vs 9% for non-iPad
This year, it's down to 81% with non-iPad 2x bigger to 19%.
So while it's still clear domination, the rate at which Android is catching up is pretty fast: with another 2x growth in the coming year, we'd be in a 60/40 world...
During the Steve Jobs era, outsiders speculated about each new release of a major product, trying to read the founder’s public comments. But he was notoriously stingy with the press. Analysts had to spy on suppliers and the carriers that eventually would market the devices. Now the world has changed. Everyone knows what Apple Inc.’s (NASDAQ: AAPL) new iPhones will look like and do.
Did Apple lose its secret magic PR/Buzz sauce?
“Liver surgery is more than a little dangerous -- with so many blood vessels, one wrong cut can lead to disaster.”
This is amazing.
In the Healthcare community, information and new communications technology are changing the idea of where care is deliverd...
In spite of all the talk that Apple is ceding both tablet as well as smartphone market share to Google's Android, iPad web browsing share just hit a five-month high.
So this must means that nobody really use these Android tablets or what?