As expected, Apple introduced the new iPad today (so it's not called the iPad 3). What got my attention was the amount of time dedicated in the keynote to Apps.
Yes, the new iPad has new hardware: a new chip, retina display, a great camera and 4G LTE. Is this going to change the way you use it? None of this is new: it's just better. Faster chip, faster network connection, higher screen resolution and image capture.
So you could conclude you're not going to do anything new that you didn't do before. Just you'll do them better.
Enter new Apps.
The new iPad kind of looks the same and Tim Cook probably figured just showing it wouldn't make the cut. So a great part of the presentation was actually dedicated to Apps:
- new games such as Infinity Blade's sequel or Sky Gamblers - a new flight simulator - claiming the new iPad is now better than game consoles such as the xBox 360;
- new authoring apps such as Autodesk's SketechBook but also Apple's own iPhoto and iMovie showing the iPad is not just for consuming content but wants to become a content creation device too.
The iPad is already an incredible success, crushing the competition as Tim Cook liked to remember, mocking the Samsung Galaxy among others. It probably doesn't need that much to be re-invented. Logically, the new iPad will not enable new usage. But maybe these Apps will.