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Irresistible Content
Articles on creativity, storytelling, science, strategy, fun and other practices that make your content irresistible.
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Rescooped by Niclas Holmqvist from Internet Marketing Strategy 2.0
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Why Storytelling Is The Future of Marketing


Via Robin Good
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Katherine Anne's curator insight, October 7, 2013 5:48 PM

I think this video is very accurate. Today, we are bombarded by information about what we should buy, what we should do, etc. How much of this information do we actually retain? Barley nothing! For something to be retained, it has to be rememberable; what's rememberable? STORIES! The video explains stories are rememberable because they are meaningful. The Internet can so easily simplify information to market products, which ends up having so much information about so many different products all the time. If we take the time to explain a story behind a product when marketing it, I think it will be more profitable. STORIES are the new successful marketing strategy in this world filled with noise and information. 

Andrea Gilgenbach's curator insight, October 9, 2013 1:10 PM

Storytelling works because stories are memorable, impactful, and personal. This video also features statistics about why the combination of data and story produces the biggest effect.

Marco Gabrielli's curator insight, November 12, 2013 2:30 PM

Jennifer Aaker illustra in un video l'efficacia della narrazione nella comunicazione di marketing.

 

"... le storie sono significative, memorabili e incisive, e motivano le persone nel compiere un'azione ..."

 

a) I lettori memorizzano meglio il messaggio;

 

b) Ascoltano, si fidano e acquistano;

 

c) Vivono le emozioni e razionalizzano solo dopo.

 

La narrazione ritrova il suo originale ruolo di mercato, pilotando le conversazioni di business.

Scooped by Niclas Holmqvist
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Gamification is Bullshit

Gamification is Bullshit | Irresistible Content | Scoop.it
My position statement at the Wharton Gamification Symposium - (Also available in Portuguese, Japanese, and reprinted at The Atlantic and Kotaku) In his short treatise On Bullshit, the moral philosopher Harry Frankfurt gives us a useful theory of...
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Rescooped by Niclas Holmqvist from Inbound & Content Marketing: trends & techniques
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How to Create Content that is Meaningful, Provocative and Keeps them Coming Back

How to Create Content that is Meaningful, Provocative and Keeps them Coming Back | Irresistible Content | Scoop.it
The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible.

Via janlgordon, C-Marketing
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janlgordon's comment, June 18, 2013 3:01 PM
Anastasia M. Ashman Great to see you, so sorry I'm late in responding, sooooooo busy, hope you're doing well!!
Pushpa Kunasegaran's curator insight, June 18, 2013 6:24 PM

So true!

María Dolores Díaz Noguera's curator insight, November 14, 2013 6:23 AM

Amazing