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Why Content Marketing is the New Branding | Copyblogger

Why Content Marketing is the New Branding | Copyblogger | Irresistible Content | Scoop.it
What we call "brands" are just promises of an experience ... and content will help you shape that promise.
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Brand Storytelling Becomes a Booming Business

Brand Storytelling Becomes a Booming Business | Irresistible Content | Scoop.it
As businesses struggle to establish a strong corporate identity, there's no shortage of enterprises waiting to help.

 

Copywriter Laura Scholes was doing work for some entrepreneurs when she realized that although they offered valuable products, they had no brand identity to support them. "They came to me and said, 'I need help writing my website,' and I thought, 'No, you need help building your brand,'" she says. "They were so concerned with talking about what they did and how well they did it that they weren't connecting with their audience, which is crucial."

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