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Very attractive retelling of Campbells Hero's Journey in Lego. The story brick by brick.
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Could this 65 slide deck have saved me plowing through Joseph Campbell's Hero With A Thosand Faces? Not really, but its fun and flies by providing ADD insight into the basis of all stories.
Leila Johnston: "Transmedia can be a controversial word, but it was embraced by the Lab, which explored the value of ‘immersive entertainment’ – stories told across more than one medium, playing with the boundaries of the real world, and often requiring participation from the audience"
Engagement increasingly requires a new relationship to the arts -- not just digital and not just witnessing an event. Immersing in the experience is the penultimate.