Irresistible Content
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Irresistible Content
Articles on creativity, storytelling, science, strategy, fun and other practices that make your content irresistible.
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Rescooped by Niclas Holmqvist from Internet Marketing Strategy 2.0!

Why Storytelling Is The Future of Marketing

Via Robin Good
Imc Csu's curator insight, October 5, 2013 11:17 PM

What is your 'story'?

Katherine Anne's curator insight, October 7, 2013 5:48 PM

I think this video is very accurate. Today, we are bombarded by information about what we should buy, what we should do, etc. How much of this information do we actually retain? Barley nothing! For something to be retained, it has to be rememberable; what's rememberable? STORIES! The video explains stories are rememberable because they are meaningful. The Internet can so easily simplify information to market products, which ends up having so much information about so many different products all the time. If we take the time to explain a story behind a product when marketing it, I think it will be more profitable. STORIES are the new successful marketing strategy in this world filled with noise and information. 

Marco Gabrielli's curator insight, November 12, 2013 2:30 PM

Jennifer Aaker illustra in un video l'efficacia della narrazione nella comunicazione di marketing.


"... le storie sono significative, memorabili e incisive, e motivano le persone nel compiere un'azione ..."


a) I lettori memorizzano meglio il messaggio;


b) Ascoltano, si fidano e acquistano;


c) Vivono le emozioni e razionalizzano solo dopo.


La narrazione ritrova il suo originale ruolo di mercato, pilotando le conversazioni di business.

Scooped by Niclas Holmqvist!

Beyond the web - what's your digital business in 2015? | Ziggy Creative Colony

Beyond the web - what's your digital business in 2015? | Ziggy Creative Colony | Irresistible Content |
Presentation and pictures from the event Beyond the Web where we talked about how the new era of digital will influence your business within the next couple of years.
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Rescooped by Niclas Holmqvist from Transmedia: Storytelling for the Digital Age!

Interactive Storytelling and the Future Agency

Interactive Storytelling and the Future Agency | Irresistible Content |
Storytelling has been at the forefront of modern life. Whether it is TV, cinema, books, radio or YouTube, we all have access to consume stories that others have created and indeed, create our own for the Internet audience ...
Via The Digital Rocking Chair
Niclas Holmqvist's insight:

Framtidens kommunikationsbyrå – ständig närvaro, ständig förändring – hur fångar man uppmärksamheten och förmedlar det man vill ha sagt?

The Digital Rocking Chair's curator insight, December 16, 2012 9:29 PM

Although aimed at advertising agencies, this article is a great read for all storytellers.

Henrik Safegaard - Cloneartist's curator insight, December 17, 2012 6:29 AM

The Internet has given storytelling a new lease of life. The web series has given life to a new breed of film production, social networks have given us the ability to freely interact online with others, whether they are people, or companies and augmented reality has given us the chance to interact with characters and objects.

Here is a great artikel worth reading if you have anything to do with storytelling or just love it. @safegaard

Margaret Doyle's curator insight, December 17, 2012 5:43 PM

In depth look at the intersection of storytelling and technology--a very exciting time with huge potential for immersion, participation, transformation.