Irresistible Content
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Articles on creativity, storytelling, science, strategy, fun and other practices that make your content irresistible.
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The Hierarchy of Content Needs: A New Model for Creating and Assessing Content – Siteimprove

The Hierarchy of Content Needs: A New Model for Creating and Assessing Content – Siteimprove | Irresistible Content | Scoop.it
Written by Hilary Marsh

Psychologist Abraham Maslow developed a theory of human motivation that he called the hierarchy of needs.
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Simplifying Transmedia

Simplifying Transmedia | Irresistible Content | Scoop.it
Transmedia SF is an enthusiastic collective of creatives and technologists dedicated to creating immersive story-telling experiences across a variety of media and platforms
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34 Essential Research Reports for More Effective Content Marketing

34 Essential Research Reports for More Effective Content Marketing | Irresistible Content | Scoop.it
As a content marketer, you're likely seeking reputable research reports and white papers to inform your processes. At CMI, we're pretty passionate about research, too. So we made a list of some of ...
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How to Talk to Strangers: 7 Tips For Photographing People | FilmmakerIQ.com

Have you ever been nervous about taking a picture of a total stranger? If you would like to know how to become more comfortable with people in just a few seconds, artist and photographer Adam Marelli is going to share seven useful lessons in photographing people. From how to set up a composition before even lifting the camera to some artistic skills on animating a figure, this presentation will allow you to walk away with a quick way to photograph anyone in the world.

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Grow Your Business Using Content Marketing | Visual.ly

Grow Your Business Using Content Marketing | Visual.ly | Irresistible Content | Scoop.it
This content marketing infographic illustrates how we think about growing your business online presence. What are the things to pay attention to when
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7 Things Dungeons & Dragons Taught Me About Storytelling

7 Things Dungeons & Dragons Taught Me About Storytelling | Irresistible Content | Scoop.it
A nerdy confessional where I go back through some tabletop RPG experiences that taught me valuable storytelling truths.
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6 Simple Steps to Writing Seductive Web Copy

6 Simple Steps to Writing Seductive Web Copy | Irresistible Content | Scoop.it
How seductive are you? I'm not a great seducer. I don't have a string of conquests to boast about. I'm no modern Cleopatra. But as a marketer an
Niclas Holmqvist's insight:

"Always write your copy for your ideal reader first, and optimize for search engines later."

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Content Strategy: Reuse, Repurpose, Recycle - RightMix Technologies

Content Strategy: Reuse, Repurpose, Recycle - RightMix Technologies | Irresistible Content | Scoop.it
Unique content is the cornerstone of a good content strategy. You spend many hours writing informational posts that offer value to your readers.
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Engage the experts: winning content strategies for LinkedIn Groups

Engage the experts: winning content strategies for LinkedIn Groups | Irresistible Content | Scoop.it
Coin collectors have a lot in common with LinkedIn group members. They’re niche professionals who speak their own esoteric dialect.
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The 8 Steps To Creating A Great Storyboard

The 8 Steps To Creating A Great Storyboard | Irresistible Content | Scoop.it
[Editor’s note: This is the fourth in a series of seven posts on running your own Google Ventures design sprint.
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Suicidal Cries For Help Hide In Plain Sight Via Shape-Shifting Graffiti

A new ad for suicide-prevention group Samaritans of Singapore displays graffiti’d messages with exact opposite sentiments when viewed upside down. Sometimes the writing is on the wall, and you still can’t see it.
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The 35 Gamification Mechanics toolkit

Niclas Holmqvist's insight:

"What are the most powerful gamification mechanics? What are their main psychological benefits? And how can we mix the gamification players and their favorite mechanics?"

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Content marketing strategy: why and how in plain English

Content marketing strategy: why and how in plain English | Irresistible Content | Scoop.it
You need a content marketing strategy and a content strategy. But why and how do you get started? In plain and simple English.
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An extremely long but exceptionally useful social media dimensions infographic

An extremely long but exceptionally useful social media dimensions infographic | Irresistible Content | Scoop.it
Some infographics are long for the sake of being long. They take up way too much space to make very few points or to present data in ways that simply don
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The Epic List of Content Strategy Resources

The Epic List of Content Strategy Resources | Irresistible Content | Scoop.it
Over 200+ hand-curated content strategy resources: books, blogs, journals, articles, conferences, and meetups - all in one place!
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Content Strategy Within The Design Process | Smashing UX Design

Content Strategy Within The Design Process | Smashing UX Design | Irresistible Content | Scoop.it
The first thing to understand about content strategy is that no two people understand it the same way. It’s a relatively new, and extremely broad, discipline with no single definitive definition.
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Storytelling: Så funkar det!

Storytelling: Så funkar det! | Irresistible Content | Scoop.it
Storytelling har idag blivit ett populärt verktyg bland företag på grund av dess möjlighet att stödja marknadsföring, kommunikation och som ett effektivt
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A NEW WORLD IN ADVERTISING: FROM CROSSMEDIA TO TRANSMEDIA | Story 2023

A NEW WORLD IN ADVERTISING: FROM CROSSMEDIA TO TRANSMEDIA | Story 2023 | Irresistible Content | Scoop.it

There is no doubt that technologies are changing the face of advertising, the question is how?

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The Conversation Prism by Brian Solis and JESS3

The Conversation Prism by Brian Solis and JESS3 | Irresistible Content | Scoop.it
The Conversation Prism is a living representation of Social Media and evolves as services and conversation channels emerge, fuse, and dissipate.
Niclas Holmqvist's insight:

Brand New: Version 4

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Myth #8: Stock photos improve the users’ experience - UX Myths

Myth #8: Stock photos improve the users’ experience - UX Myths | Irresistible Content | Scoop.it
UX Myths collects the most frequent user experience misconceptions and explains why they don't hold true.
Niclas Holmqvist's insight:
"A picture is worth a 1000 words, except when it isn't"
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Disruptions: Social Media Images Form a New Language Online

Disruptions: Social Media Images Form a New Language Online | Irresistible Content | Scoop.it
The rising popularity of the image in social media has further transformed the way we share our lives with one another.
Niclas Holmqvist's insight:

http://en.wikipedia.org/wiki/Visual_rhetoric

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How To Become a Storytelling Photographer

How To Become a Storytelling Photographer | Irresistible Content | Scoop.it
Natan Dvir is a photojournalist and a documentary artist who has a vast range of photographic experience for Polaris Images and other leading magazines.
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Content Strategy: A Social Media 'how-to' guide

Content Strategy: A Social Media 'how-to' guide | Irresistible Content | Scoop.it
Content strategy in social media is beyond important, without it you are essentially posting blind. Here are 26 tips to get your content on the right track.
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Step-by-Step Templates for Mapping your B2B Content

Step-by-Step Templates for Mapping your B2B Content | Irresistible Content | Scoop.it
A lot of B2B marketers talk about the need for content mapping. In short, this is the process of identifying what information each of your personas needs throughout the buying process. It's time-co...
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