Irresistible Content
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Irresistible Content
Articles on creativity, storytelling, science, strategy, fun and other practices that make your content irresistible.
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How to evolve storytelling into storybuilding - Mobile Commerce Daily

How to evolve storytelling into storybuilding - Mobile Commerce Daily | Irresistible Content | Scoop.it

LONG STORY SHORT, successful storybuilding campaigns contain all the qualities of a good story, but they also take into account the various content delivery mechanisms, users’ expectations and mobile capabilities.

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More on stories in business

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5 Core Elements Of Interactive Storytelling | In The Games Of Madness

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Some advice from a small gaming company.

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Kumar and Herger 2013: Gamification at Work: Designing Engaging Business Software

Kumar and Herger 2013: Gamification at Work: Designing Engaging Business Software | Irresistible Content | Scoop.it
Gamification is becoming a common buzzword in business these days. In its November 2012 press release, Gartner predicts that by 2015, 40% of Global 1000 organizations will use gamification as the primary mechanism to transform business operations”.
Niclas Holmqvist's insight:

It's not about badges and levels, it's about motivation and fun. Fun at work? How does that work?

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5 Content Marketing Tools for Better Planning, Management and Tracking

5 Content Marketing Tools for Better Planning, Management and Tracking | Irresistible Content | Scoop.it
Discover which content marketing tools will work best for your business. Read a summary of the top 5 collaboration tools in this TopRank blog post.
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Watch: With Cyborg Instruments, Dancers Turn Movement Into Music

Watch: With Cyborg Instruments, Dancers Turn Movement Into Music | Irresistible Content | Scoop.it
One is a glowing exoskeleton spine, while another looks like a pair of cyborg butterfly wings.
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Print Brands Extend Storytelling with Video

Print Brands Extend Storytelling with Video | Irresistible Content | Scoop.it

“Red Border Films will combine TIME’s authoritative journalism and perspective with the unique power of cinematic storytelling,” Kira Pollack, Time's director of photography said."

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20 Frickin' Adorable Photos Of A Girl And Her Imagination

20 Frickin' Adorable Photos Of A Girl And Her Imagination | Irresistible Content | Scoop.it
Nagano Toyokazu photographs his daughter, Kanna, on the same road in a variety of situations. The result is waaay too cute to handle.
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Augmented Reality Catalog Places IKEA Furniture in Your Home [VIDEO]

Augmented Reality Catalog Places IKEA Furniture in Your Home [VIDEO] | Irresistible Content | Scoop.it
IKEA's 2014 catalog will allow shoppers to see what IKEA's products will look like in their homes through their mobile devices.
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Succeskriterier for online branding

Succeskriterier for online branding | Irresistible Content | Scoop.it
Når virksomheder vil udvikle interessentrelationer via online-kommunikation må den benytte udviklernes og designernes evne til at skabe en brugervenligt design på den ene side, og økonomi- og salgsfolkenes evne til at se en god forretning på den...
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Shut up and blog: How to create endless ideas for content!

Shut up and blog: How to create endless ideas for content! | Irresistible Content | Scoop.it
Ideas for social media content are all around you. If you're aware of you're environment, you're tapping into an endless stream of ideas!
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Couple Makes Creative Stop Motion Time-Lapse Pregnancy Video

Couple Makes Creative Stop Motion Time-Lapse Pregnancy Video | Irresistible Content | Scoop.it
http://youtu.be/7F02VJrhWeI A couple made a creative stop motion time-lapse video documenting the journey from when they found out they were expecting a child until they were holding their new baby...
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Here's What It Looks Like When You Replace Photographers With iPhone-Wielding Reporters | Raw File | Wired.com

Here's What It Looks Like When You Replace Photographers With iPhone-Wielding Reporters | Raw File | Wired.com | Irresistible Content | Scoop.it
Earlier this year the Chicago Sun-Times made national headlines when it purged its photo staff and replaced them with iPhone-wielding reporters.
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Storytelling in the Twitter Age | Social Media Today

Storytelling in the Twitter Age | Social Media Today | Irresistible Content | Scoop.it
Good campaigns tell a compelling story; a story that connects with people and connects those people with other people. A powerful movie can create a buzz and a new understanding of an issue.
Niclas Holmqvist's insight:

Yes, you can say important things in 140 characters or less.

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Why We Committed To Content: Fueled Tells Its Strategy Story

Why We Committed To Content: Fueled Tells Its Strategy Story | Irresistible Content | Scoop.it
Why would a start-up coworking space want to be investing in high-quality blog content and a professionally-produced series of videos? Courtney Boyd Myers explains why she’s working with a shared workspace called Fueled Collective to do just that.
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How to: Create a Content Strategy (only 652 steps!)

How to: Create a Content Strategy (only 652 steps!) | Irresistible Content | Scoop.it
Content strategies are complicated, and hard to make. But they're powerful tools that marketers have used for decades. Learn how to create one with this detailed walkthrough by Ian Lurie.
Niclas Holmqvist's insight:

A nice wall to bounce your ideas against while starting up.

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Film, live music and storytelling merge in Himalaya Song

Film, live music and storytelling merge in Himalaya Song | Irresistible Content | Scoop.it
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Himalaya Song is a live film performance that debuted at the 2012 Sundance Film Festival. Named as one of the Top 10 Music films at the festival by Rolling Stone, the project is a collaboration between Chinese American artist Dave Liang (Shanghai Restoration Project) and two Indian American artists: musician Gingger Shankarand filmmaker Mridu Chandra. Through a combination of film, live music, and storytelling, the tale explores the Himalayas, its people, and the environmental challenges they face.

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Brands That Are Good at Storytelling | Social Media Today

Brands That Are Good at Storytelling | Social Media Today | Irresistible Content | Scoop.it
A few weeks ago, I posted an article with advice to help brands master storytelling. In my research, I came across many brands that tell their story in impressive and impactful ways.
Niclas Holmqvist's insight:

Give random mayhem a face.

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Digital Necromancy: Advertising with Reanimated Celebrities

Advertisers know that celebrities, even dead ones, are big money. With digital innovations making it possible to reanimate the deceased, be prepared to see y...
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8 content marketing principles most companies get wrong

8 content marketing principles most companies get wrong | Irresistible Content | Scoop.it
Content marketing is the logical evolution of social media, the practice that puts the theory into action. Many companies whether B2B, B2C, enterprise or small business, are jumping on the content bandwagon.
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7 Deadly Sins of Worldbuilding

7 Deadly Sins of Worldbuilding | Irresistible Content | Scoop.it
Worldbuilding is an essential part of any work of fiction. But especially for science fiction or fantasy, it's the lifeblood of storytelling. But when worldbuilding fails, it can wreck your whole story, and leave your characters feeling pointless.
Niclas Holmqvist's insight:

Om alla är överens blir det inte särskilt trovärdigt. Gäller både fiktion och propaganda.

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Content Strategy: What Your Target Audience Really Wants

Content Strategy: What Your Target Audience Really Wants | Irresistible Content | Scoop.it
Creating content that appeals to your target market doesn't have to be overwhelming, if you follow these 7 valuable tips.
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Think Beyond Responsive Design to the Responsive Experience

Think Beyond Responsive Design to the Responsive Experience | Irresistible Content | Scoop.it
Arguments about whether companies should design for mobile first or should employ responsive design techniques miss the point. It’s not the device, or the platform, but the experience that matters.
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How to Organize & Strategize Your Content Marketing [Downloadable Tools Guide Included]

How to Organize & Strategize Your Content Marketing [Downloadable Tools Guide Included] | Irresistible Content | Scoop.it
Organize and strategize your content marketing with PR 20/20's free downloadable tools guide.
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