Marketers are not just competing against other marketers these days, so your content really needs to be "best of breed." Find out more about a marketer's true competition and why you need to create...
Niclas Holmqvist's insight:
"Your true competition includes all the information and content your audience persona is engaging with at that particular hour of that particular day. Your competition is not just your three to five business competitors, it’s Gangnam Style, Candy Crush, and The Walking Dead."
Would you take advice about social media from someone who has half of the facts they're citing incorrect? Yesterday, LinkedIn recommended an article on Fast Company: 10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy.
Nothing quite underscores accessibility and usability knowledge like direct experience. I'm just now creeping back onto the big-screen internet after spending the first six weeks of my daughter's life using only a smartphone to connect, with one free hand at most.
Humans live in a storm of stories. We live in stories all day long, and dream in stories all night long. We communicate through stories and learn from them. We collapse gratefully into stories after a long day at work.
Mise-en-scène (French pronunciation: "placing on stage") is an expression used to describe the design aspects of a theatre or film production, which essentially means "visual theme" or " telling a story"-both in visually artful ways through storyboarding, cinematography and stage design, and in poetically artful ways through direction.
"Maybe it’s useful to think of readers, or consumers, as the first-grader in the back seat – ignore them at your peril. They are telling the story along with you, editing it as they go, whether you like it or not. They are your collaborators."
If your company publishes content, you probably need a style guide. It might sound like a huge undertaking, but style guides don’t have to be exhaustive. In fact, the exhaustive ones are usually counterproductive because nobody bothers reading them.
This October, eight of the thirty international production teams selected for the market presented their projects to a panel of decision-makers, financiers and executives, in front of a live audience at London’s National Film Theatre. The panellists included key players from companies such as the BBC, YouTube, VICE Media Group and Penguin Books. So what did those partners want to ask the project creators? Over the course of an incisive one-day session, certain questions came up time and time again. Here are ten of the most frequent.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.