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Irresistible Content
Articles on creativity, storytelling, science, strategy, fun and other practices that make your content irresistible.
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Marketers' True Competition, and Why You Need Epic Content

Marketers' True Competition, and Why You Need Epic Content | Irresistible Content | Scoop.it
Marketers are not just competing against other marketers these days, so your content really needs to be "best of breed." Find out more about a marketer's true competition and why you need to create...
Niclas Holmqvist's insight:

"Your true competition includes all the information and content your audience persona is engaging with at that particular hour of that particular day. Your competition is not just your three to five business competitors, it’s Gangnam Style, Candy Crush, and The Walking Dead."

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watch. Dawn of "The MAKER's MOVEMENT"

Highlights from the inaugural Re:Make Festival held in San Francisco on Oct 4-5, 2013. More info: http://www.remake2013.com

Via Tyler Negus Snidow
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Tyler Negus Snidow's curator insight, November 10, 2013 10:57 AM

With all the tools right at everyone's fingertips...this is the dawn of "The Maker's Movement".   Blogger, creator, thought-leader Brit Morin is leading the way.  

EJ Morris's curator insight, April 15, 12:01 PM

Got an idea about Something to MAKE ?    Here is the World's Best place to Make it.. Share it.. Market it .. and Sell it !  

http://bxp.sitesell.com/Worlds-Best1.html

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Infographic: The science behind transmedia storytelling and why you need to be across it now

Infographic: The science behind transmedia storytelling and why you need to be across it now | Irresistible Content | Scoop.it
Transmedia storytelling is a marketing buzzword that will be around for a while – and for good reason.
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History of Publishing| Infographic by Finvy -

History of Publishing| Infographic by Finvy - | Irresistible Content | Scoop.it
View this infographic on the history of publishing by Finvy. Read more in the post on TeleRead, the oldest digital publishing blog.
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5 Sexy Pieces Of Long-Form Content Every Brand Publisher Needs To Experience

5 Sexy Pieces Of Long-Form Content Every Brand Publisher Needs To Experience | Irresistible Content | Scoop.it

Thought-provoking, slow-cooked content is making a comeback.

In a world of mass-produced, fast-food publishing, some content creators are experimenting with the idea that going gourmet is the best way to stand out. The secret ingredient? Interactive design.

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Why Storytelling Is The Future of Marketing


Via Robin Good
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Katherine Anne's curator insight, October 7, 2013 5:48 PM

I think this video is very accurate. Today, we are bombarded by information about what we should buy, what we should do, etc. How much of this information do we actually retain? Barley nothing! For something to be retained, it has to be rememberable; what's rememberable? STORIES! The video explains stories are rememberable because they are meaningful. The Internet can so easily simplify information to market products, which ends up having so much information about so many different products all the time. If we take the time to explain a story behind a product when marketing it, I think it will be more profitable. STORIES are the new successful marketing strategy in this world filled with noise and information. 

Andrea Luyken's curator insight, October 9, 2013 1:10 PM

Storytelling works because stories are memorable, impactful, and personal. This video also features statistics about why the combination of data and story produces the biggest effect.

Marco Gabrielli's curator insight, November 12, 2013 2:30 PM

Jennifer Aaker illustra in un video l'efficacia della narrazione nella comunicazione di marketing.

 

"... le storie sono significative, memorabili e incisive, e motivano le persone nel compiere un'azione ..."

 

a) I lettori memorizzano meglio il messaggio;

 

b) Ascoltano, si fidano e acquistano;

 

c) Vivono le emozioni e razionalizzano solo dopo.

 

La narrazione ritrova il suo originale ruolo di mercato, pilotando le conversazioni di business.

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Corporate Storytelling Lessons from Kevin Spacey

Corporate Storytelling Lessons from Kevin Spacey | Irresistible Content | Scoop.it
Kevin Spacey's comments about the Netflix release of "House of Cards" contains a road map for brand storytelling worthy of global enterprise brands. Use these insights and corporate storytelling le...
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Six creative examples of product videos to inspire your own efforts

Six creative examples of product videos to inspire your own efforts | Irresistible Content | Scoop.it
Product videos are a very effective online sales tool as they give a better view of the item and help to answer any queries the customer might have.
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What Makes Good Information Design? | Visual.ly

What Makes Good Information Design? | Visual.ly | Irresistible Content | Scoop.it
What makes a good information design or infographic? This infographic looks at all the components that make a design a visual success. Factors such as
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How To Spot The Best and Worst Content Marketing Strategies

How To Spot The Best and Worst Content Marketing Strategies | Irresistible Content | Scoop.it
Asking a marketer to describe their brand’s content strategy is like asking my wife what she wants for dinner.
You’ll hear 50 different answers that really only distill down to a handful of choices:

FORMAT – “We use video, images and real-time...
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Latitude - The Future of Storytelling

Latitude - The Future of Storytelling | Irresistible Content | Scoop.it
Stories are as old as mankind, but technology is changing things. It's not just about more content on more devices, though; it's about the chance to bring narratives out of the screen, into our lives.
Niclas Holmqvist's insight:

Innovation in transmedia storytelling

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Storytelling in the Twitter Age | Social Media Today

Storytelling in the Twitter Age | Social Media Today | Irresistible Content | Scoop.it
Good campaigns tell a compelling story; a story that connects with people and connects those people with other people. A powerful movie can create a buzz and a new understanding of an issue.
Niclas Holmqvist's insight:

Yes, you can say important things in 140 characters or less.

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The Pastry Box Project | 12 November 2013, baked by Erin Kissane

The Pastry Box Project | 12 November 2013, baked by Erin Kissane | Irresistible Content | Scoop.it

Nothing quite underscores accessibility and usability knowledge like direct experience. I'm just now creeping back onto the big-screen internet after spending the first six weeks of my daughter's life using only a smartphone to connect, with one free hand at most.

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Improve Your Storytelling In 15 Minutes - Doktor Spinn

Improve Your Storytelling In 15 Minutes - Doktor Spinn | Irresistible Content | Scoop.it
You can improve your storytelling for your business, but also for your blog if you have one. Or maybe just for yourself and your individual career?
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The Science Of Storytelling: How Narrative Cuts Through Distraction Like Nothing Else

The Science Of Storytelling: How Narrative Cuts Through Distraction Like Nothing Else | Irresistible Content | Scoop.it
Humans live in a storm of stories. We live in stories all day long, and dream in stories all night long. We communicate through stories and learn from them. We collapse gratefully into stories after a long day at work.
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Mise en scène - Wikipedia, the free encyclopedia

Mise en scène

Mise-en-scène (French pronunciation: ​ "placing on stage") is an expression used to describe the design aspects of a theatre or film production, which essentially means "visual theme" or " telling a story"-both in visually artful ways through storyboarding, cinematography and stage design, and in poetically artful ways through direction.

Niclas Holmqvist's insight:

Relevant även för möten, konferenser, workshops, utställningar, lajv och allt möjligt annat. Om två veckor är det dags för http://alibisforinteraction.se. Längtar.

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30 ways to promote your blog posts

30 ways to promote your blog posts | Irresistible Content | Scoop.it
30 ways to promote your blog posts and articles [infographic]
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Storytelling Is How We Survive

Storytelling Is How We Survive | Irresistible Content | Scoop.it
"Maybe it’s useful to think of readers, or consumers, as the first-grader in the back seat – ignore them at your peril. They are telling the story along with you, editing it as they go, whether you like it or not. They are your collaborators."
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The Elements of a Style Guide | UX Magazine

The Elements of a Style Guide | UX Magazine | Irresistible Content | Scoop.it

If your company publishes content, you probably need a style guide. It might sound like a huge undertaking, but style guides don’t have to be exhaustive. In fact, the exhaustive ones are usually counterproductive because nobody bothers reading them.

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Best Of Branded Content: Chipotle’s ‘The Scarecrow’ Is Brand Storytelling At Its Finest

Best Of Branded Content: Chipotle’s ‘The Scarecrow’ Is Brand Storytelling At Its Finest | Irresistible Content | Scoop.it
__reach_config = { pid: ’4f03595ba782f36fb8000003′, title: ‘Best Of Branded Content: Chipotle\’s \’The Scarecrow\’ Is Brand Storytelling At Its Finest’, url: ‘http://contently.com/strategist/2013/09/26/best-of-branded-content-chipotles-the-scarecrow-is-brand-storytelling-at-its-finest/’,...
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10 questions potential partners will ask about your cross-media project « The Pixel Report

10 questions potential partners will ask about your cross-media project « The Pixel Report | Irresistible Content | Scoop.it
Niclas Holmqvist's insight:

This October, eight of the thirty international production teams selected for the market presented their projects to a panel of decision-makers, financiers and executives, in front of a live audience at London’s National Film Theatre. The panellists included key players from companies such as the BBC, YouTube, VICE Media Group and Penguin Books. So what did those partners want to ask the project creators? Over the course of an incisive one-day session, certain questions came up time and time again. Here are ten of the most frequent.

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E-Books Could Be The Future Of Social Media

E-Books Could Be The Future Of Social Media | Irresistible Content | Scoop.it
In the future e-books will act just like social networks. Well use them on our phones share and comment right inside e-reader apps and publishers will...
Niclas Holmqvist's insight:

"According to Readmill’s data smartphones are not only the most popular e-reading device, they’re the best at keeping readers engaged, too."

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Connecting Content Marketing to the Buying Process | Powered by Search

Connecting Content Marketing to the Buying Process | Powered by Search | Irresistible Content | Scoop.it
If you really want your content marketing strategy to get results, tailor your content to each of the 3 different stages of the buying process.
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How to evolve storytelling into storybuilding - Mobile Commerce Daily

How to evolve storytelling into storybuilding - Mobile Commerce Daily | Irresistible Content | Scoop.it

LONG STORY SHORT, successful storybuilding campaigns contain all the qualities of a good story, but they also take into account the various content delivery mechanisms, users’ expectations and mobile capabilities.

Niclas Holmqvist's insight:

More on stories in business

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