Irresistible Content
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Irresistible Content
Articles on creativity, storytelling, science, strategy, fun and other practices that make your content irresistible.
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25 Desktop Backgrounds for the Dedicated Content Strategist

SlideShare is the world’s largest community for sharing presentations. Discover great content and connect with like-minded individuals.
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7 unbreakable laws of user interface design

7 unbreakable laws of user interface design | Irresistible Content | Scoop.it
Are you a web designer? If yes, then you are also a user interface designer, and in the near future, this role will become even more important for you. Whil
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Content Strategists Must Become Engineers of Content-Driven Customer Experiences | The Content Wrangler

Content Strategists Must Become Engineers of Content-Driven Customer Experiences | The Content Wrangler | Irresistible Content | Scoop.it
Closing the circuit: How much of any content-driven customer experience should a content strategist manage? http://t.co/eW3esw5a3U
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The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You

The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You | Irresistible Content | Scoop.it
In scientific research on what makes articles go viral, amusing stories were shared more frequently than less amusing ones.
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How Marketing Will Change In 2014: The Creative Forecast

How Marketing Will Change In 2014: The Creative Forecast | Irresistible Content | Scoop.it
What will be the forces shaping brand creativity in the coming year? Creative professionals weigh in--and also share their own plans for a more...
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Content Snippets

Content Snippets | Irresistible Content | Scoop.it
Content Snippets collects specific copy examples from websites and applications, to serve as inspiration for writing professionals
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Trendspaning 2014: 16 trender inom content marketing

Trendspaning 2014: 16 trender inom content marketing | Irresistible Content | Scoop.it
16 trender inom content marketing, digital marknadsföring och redaktionell kommunikation som påverka dig under 2014.
Niclas Holmqvist's insight:

Inspirerande sammanställning för upprullade ärmar 2014.

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Crap: the single biggest threat to B2B content marketing

Crap: the single biggest threat to B2B content marketing | Irresistible Content | Scoop.it
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Niclas Holmqvist's insight:

Don't do crap. Repeat.

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Why Storytelling in Web Design Is so Crazy-Effective | Web Design ...

Why Storytelling in Web Design Is so Crazy-Effective | Web Design ... | Irresistible Content | Scoop.it
Storytelling in web design is becoming a trend that's catching fire more and more. Partly ushered in by various parallax-scrolling sites that use the angle like nobody's business, storytelling in web design can be a creative and ...
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User Experience

User Experience | Irresistible Content | Scoop.it
User Experience...
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Alexandra Méndez's curator insight, April 9, 2014 1:53 PM

Se presenta la Experiencia de usuario como la conformación de varios componentes y la descripción de cada uno de estos, junto con su respectiva relación.

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Top 10 Top 10 Lists — storytelling edition

Because why not a list of lists? Ten* worth the storyteller's time: 1) “130 years of must-read stories for digital journalists: five lessons from 1851-1981
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Thin Layer vs Deep Level Gamification - Andrzejs Blog

Thin Layer vs Deep Level Gamification - Andrzejs Blog | Irresistible Content | Scoop.it
This time I want to look at a concept I have been talking about for a while, but have never really explained properly. Thin Layer and Deep Level gamification.
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2014 Brand Publishing Predictions

A collection of some bold and prophetic predictions about brand publishing in 2014 from the staff of Contently.
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Old Spice Is Back With Another Set Of Viral Things — This Time, It’s Prank Websites | TechCrunch

Old Spice Is Back With Another Set Of Viral Things — This Time, It’s Prank Websites | TechCrunch | Irresistible Content | Scoop.it
After a short break, Old Spice — otherwise known as “that company that makes really, really good ads and, I don’t know, deodorant or something” — is..
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2 Critical Types of Content Analysis - Content Science

2 Critical Types of Content Analysis - Content Science | Irresistible Content | Scoop.it
Learn about two types of content analysis and what they mean for your content strategy.
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Identifying and interviewing stakeholders » Content Strategy 101

To ensure that your content strategy succeeds in the organization, you need to build momentum and support for the project. One proven way to do this is to identify the people who have the most to gain (or lose) from the new process.

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Tomorrow’s Products Will Live or Die By Their Stories

Tomorrow’s Products Will Live or Die By Their Stories | Irresistible Content | Scoop.it
Storytelling is perhaps the most important skill a 21st century business can develop. This is certainly the case with content marketing.
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6 Fiends that Steal Clarity from Your Business Storytelling Efforts

6 Fiends that Steal Clarity from Your Business Storytelling Efforts | Irresistible Content | Scoop.it
Clarity may not be the defining element of quality content, but without it, readers are unlikely to take action. Learn to make your business storytelling clear.
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Next stop: no design

Next stop: no design | Irresistible Content | Scoop.it
The january theme at Media Evolution is Strategic Design. Read more about the theme and our events tied to it here: http://m...
Niclas Holmqvist's insight:

No crap. No design. Move. Be nice.

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“The Storytelling Animal” Will Transform Your Work

“The Storytelling Animal” Will Transform Your Work | Irresistible Content | Scoop.it
Jonathan Gottschall's captivating book, The Storytelling Animal, begins with — as one might expect — a story. The story goes that a group of sailors wer
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Kumar and Herger 2013: Gamification at Work: Designing Engaging Business Software

Kumar and Herger 2013: Gamification at Work: Designing Engaging Business Software | Irresistible Content | Scoop.it
Gamification is becoming a common buzzword in business these days.
Niclas Holmqvist's insight:

New chapter on player centered design.

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Gamification Model Canvas

Gamification Model Canvas | Irresistible Content | Scoop.it
The framework to break down the game design into understandable elements and apply them to the professional environment in order to design, evaluate and solve engagement problems.
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How Content Strategy and Content Marketing Are Separate But Connected

How Content Strategy and Content Marketing Are Separate But Connected | Irresistible Content | Scoop.it
Find out more about how content strategy and content marketing are separate, but connected. The two are related, and there's often significant overlap, but as we begin budgeting and planning for 20...
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