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Irresistible Content
Articles on creativity, storytelling, science, strategy, fun and other practices that make your content irresistible.
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How Marketing Will Change In 2014: The Creative Forecast

How Marketing Will Change In 2014: The Creative Forecast | Irresistible Content | Scoop.it
What will be the forces shaping brand creativity in the coming year? Creative professionals weigh in--and also share their own plans for a more...
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Content Snippets

Content Snippets | Irresistible Content | Scoop.it
Content Snippets collects specific copy examples from websites and applications, to serve as inspiration for writing professionals
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Trendspaning 2014: 16 trender inom content marketing

Trendspaning 2014: 16 trender inom content marketing | Irresistible Content | Scoop.it
16 trender inom content marketing, digital marknadsföring och redaktionell kommunikation som påverka dig under 2014.
Niclas Holmqvist's insight:

Inspirerande sammanställning för upprullade ärmar 2014.

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Crap: the single biggest threat to B2B content marketing

Crap: the single biggest threat to B2B content marketing | Irresistible Content | Scoop.it
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Niclas Holmqvist's insight:

Don't do crap. Repeat.

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Why Storytelling in Web Design Is so Crazy-Effective | Web Design ...

Why Storytelling in Web Design Is so Crazy-Effective | Web Design ... | Irresistible Content | Scoop.it
Storytelling in web design is becoming a trend that's catching fire more and more. Partly ushered in by various parallax-scrolling sites that use the angle like nobody's business, storytelling in web design can be a creative and ...
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User Experience

User Experience | Irresistible Content | Scoop.it
User Experience...
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Alexandra Méndez's curator insight, April 9, 2014 1:53 PM

Se presenta la Experiencia de usuario como la conformación de varios componentes y la descripción de cada uno de estos, junto con su respectiva relación.

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Top 10 Top 10 Lists — storytelling edition

Because why not a list of lists? Ten* worth the storyteller's time: 1) “130 years of must-read stories for digital journalists: five lessons from 1851-1981
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Thin Layer vs Deep Level Gamification - Andrzejs Blog

Thin Layer vs Deep Level Gamification - Andrzejs Blog | Irresistible Content | Scoop.it
This time I want to look at a concept I have been talking about for a while, but have never really explained properly. Thin Layer and Deep Level gamification.
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2014: Top 5 Content Strategy Trends for the CS Industry - Content Strategy Inc.

2014: Top 5 Content Strategy Trends for the CS Industry - Content Strategy Inc. | Irresistible Content | Scoop.it
As we head into a new year, it’s always fun to think about what’s in store for us.
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The 25 Must-Read Content Marketing Presentations of 2013

2013 was the year for content marketing about content marketing! This presentation contains 25 of the top presentations on SlideShare that I bookmarked through the year.


Via Stefano Principato
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Olivier Milo's curator insight, December 22, 2013 6:08 AM

How do you fit 25 great presentation in 31 slides ? Thanks to David Laubner

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The Power of Personas - UXmas

The Power of Personas - UXmas | Irresistible Content | Scoop.it
UXmas is a digital advent calendar for user experience designers. Every day throughout December in the lead-up to Christmas, a bauble is opened to reveal a new gift to the UX community.
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My free degree 

My free degree  | Irresistible Content | Scoop.it
I’ve noticed something strange about myself recently.

Whenever I learn something new I feel compelled to pass it on to …
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6 Fiends that Steal Clarity from Your Business Storytelling Efforts

6 Fiends that Steal Clarity from Your Business Storytelling Efforts | Irresistible Content | Scoop.it
Clarity may not be the defining element of quality content, but without it, readers are unlikely to take action. Learn to make your business storytelling clear.
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Next stop: no design

Next stop: no design | Irresistible Content | Scoop.it
The january theme at Media Evolution is Strategic Design. Read more about the theme and our events tied to it here: http://m...
Niclas Holmqvist's insight:

No crap. No design. Move. Be nice.

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“The Storytelling Animal” Will Transform Your Work

“The Storytelling Animal” Will Transform Your Work | Irresistible Content | Scoop.it
Jonathan Gottschall's captivating book, The Storytelling Animal, begins with — as one might expect — a story. The story goes that a group of sailors wer
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Kumar and Herger 2013: Gamification at Work: Designing Engaging Business Software

Kumar and Herger 2013: Gamification at Work: Designing Engaging Business Software | Irresistible Content | Scoop.it
Gamification is becoming a common buzzword in business these days.
Niclas Holmqvist's insight:

New chapter on player centered design.

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Gamification Model Canvas

Gamification Model Canvas | Irresistible Content | Scoop.it
The framework to break down the game design into understandable elements and apply them to the professional environment in order to design, evaluate and solve engagement problems.
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How Content Strategy and Content Marketing Are Separate But Connected

How Content Strategy and Content Marketing Are Separate But Connected | Irresistible Content | Scoop.it
Find out more about how content strategy and content marketing are separate, but connected. The two are related, and there's often significant overlap, but as we begin budgeting and planning for 20...
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The Pros And Cons Of Online Interviews: Tackling A Classic Dilemma Of The Digital Age

The Pros And Cons Of Online Interviews: Tackling A Classic Dilemma Of The Digital Age | Irresistible Content | Scoop.it
Journalists used to conduct interviews in person or by phone, but that's changed a lot over the past two decades.
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50 Content Marketing Predictions for 2014

Curated by the Content Marketing Institute.


Via Frank Delmelle
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Why Your Thought Leadership Strategy Should Make You Uncomfortable

Why Your Thought Leadership Strategy Should Make You Uncomfortable | Irresistible Content | Scoop.it
To be a true, sustainable thought leader, you have to be willing to get out of your comfort zone and look at things differently to articulate a vision for the future. Find out how to develop a thou...
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The Most Amazing Science Images of 2013

From slow-mo footage on YouTube to deep-space satellite imagery to weird washcloths on the International Space Station, this was a big year for beautiful science.
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9 Movies That Made More Sense if You Followed the Viral Marketing

9 Movies That Made More Sense if You Followed the Viral Marketing | Irresistible Content | Scoop.it
These days, movies have two marketing campaigns. There's regular marketing, with trailers, posters and interviews. And then there's viral marketing, aimed at fans on the internet -- which often includes crucial info about a movie's backstory.
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