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Irresistible Content
Articles on creativity, storytelling, science, strategy, fun and other practices that make your content irresistible.
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#21 Colleen Jones interview - A Content Matters podcast by Four-i's

#21 Colleen Jones interview - A Content Matters podcast by Four-i's | Irresistible Content | Scoop.it
Colleen Jones discusses the writing of her new book, Does Your Content Work as well as her own content career and reaction to Clout. (RT @fouris_: Reminder: there's still time to win @leenjones new book, Does Your Content Work.
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Examples of Transmedia and Cross-Platform Storytelling – Books, Blogs, Film, Marketing and Awareness Initiatives | Sparrow Hall – Immersive Storyteller

Examples of Transmedia and Cross-Platform Storytelling – Books, Blogs, Film, Marketing and Awareness Initiatives | Sparrow Hall – Immersive Storyteller | Irresistible Content | Scoop.it
A list of my favorite transmedia and cross-platform stories (books, movies, blogs and more) that I put together for the BlogWorld 2012 Conference.
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6 Steps to Compiling an Integrated Online Marketing Strategy

6 Steps to Compiling an Integrated Online Marketing Strategy | Irresistible Content | Scoop.it
In the face of resource constraints, simply put, no one has time to do it all. We all face the dilemma of how to prioritize our online marketing activities in a world that constantly demands more, and this post aims to help you develop a consistent and integrated framework to navigate an increasingly complex ecosystem.

Via Stefano Principato
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Stefano Principato's curator insight, February 24, 6:23 AM

Develop core objectives for the specific channels we would invest in

Jordi Carrió Jamilà's curator insight, March 1, 11:32 AM

Excelente artículo

Rescooped by Niclas Holmqvist from Lean Content
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Why lean is the future of content marketing #SMWNYC

In conjunction with Social Media Week NYC, Scoop.it's Ally Greer spoke to attendees and content marketers about the #leancontent methodology and how to use curation to jumpstart a business.

Via Ally Greer
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Ally Greer's curator insight, February 24, 2:22 PM

On Wednesday, I hosted a Social Media Week to discuss the #leancontent framework and some tips on how to use curation to jumpstart a business / content marketing strategy.


For the first half of the talk, we went through the ideas behind information overload, lean content (leverage, experiment, automate, measure) and how finding ways to make an impact without spending loads of time and money can help further a brand and/or business.


Secondly, we went through the seven parts of a lean content curation strategy:

1. Content discovery: finding the right content to share with your audience.

2. Website hosting and integration: finding a place for your content to live online and be indexed in search.

3. Scheduling: spending a small amount of time setting up the rest of your day, then adopting the "set it and forget it" mentality.

4. Analytics: understanding your unique audience.

5. Team curation: involving the rest of your company in content creation and offloading resposibilities.

6. Distribution: making sure all of your audiences (on different platforms) see your content. Automate this process with tools like Scoop.it

7. Increased visibility: if you aren't posting, someone else will be.


Have questions about lean content marketing, curation, or the future of content marketing? Ask in the comments! 

Lori Wilk's curator insight, February 24, 6:12 PM

More validation as to why I am using curation. Thanks Scoop.it #curation#contentmanagement+

Дмитрий Аркас's curator insight, February 25, 8:19 PM

Cтратегия скупого курирования:

1. Найти правильный контент, чтобы поделиться с аудиторией.

2. Запустить сайт + интегрировать в соц.сети - обеспечить прямой эфир + индексацию в поиске.

3. Планировать быстро: "настроил и забыл".

4. Аналитика: понимать свою уникальную аудиторию.

5. Команда курирования: с участием остальной части вашей компании в области создания контента и публикации оного.

6. Распространение: убедиться, что вся ваша аудитории (на разных платформах) видит ваш контент..Автоматизировать процессы с инструментами, как Scoop.it

7. Увеличивать видимость: публиковать и публиковать.

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Book Review: Spreadable Media | @WPEngine

Book Review: Spreadable Media | @WPEngine | Irresistible Content | Scoop.it
If it doesn’t spread, it’s dead. That’s the central argument of Spreadable Media, a 2013 book by Henry Jenkins, Sam Ford, and Joshua Green, which “challenges some of the prevailing metaphors and frameworks used to describe contemporary media.”
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Short Form Content: The Latest Social Media Trend - Business 2 Community

Short Form Content: The Latest Social Media Trend - Business 2 Community | Irresistible Content | Scoop.it
Niclas Holmqvist's insight:

And it doesn't have to be that long.

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This Guy Has An Ingenious Solution For Avoiding Boredom On The Train

This Guy Has An Ingenious Solution For Avoiding Boredom On The Train | Irresistible Content | Scoop.it
Take a leaf out of illustrator @OctoberJones ' book and your commute will be changed forever.
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25 Desktop Backgrounds for the Dedicated Content Strategist

SlideShare is the world’s largest community for sharing presentations. Discover great content and connect with like-minded individuals.
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7 unbreakable laws of user interface design

7 unbreakable laws of user interface design | Irresistible Content | Scoop.it
Are you a web designer? If yes, then you are also a user interface designer, and in the near future, this role will become even more important for you. Whil
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Content Strategists Must Become Engineers of Content-Driven Customer Experiences | The Content Wrangler

Content Strategists Must Become Engineers of Content-Driven Customer Experiences | The Content Wrangler | Irresistible Content | Scoop.it
Closing the circuit: How much of any content-driven customer experience should a content strategist manage? http://t.co/eW3esw5a3U
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The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You

The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You | Irresistible Content | Scoop.it
In scientific research on what makes articles go viral, amusing stories were shared more frequently than less amusing ones.
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Rosenfeld Media | Accessible UX Principles and Guidelines

Rosenfeld Media | Accessible UX Principles and Guidelines | Irresistible Content | Scoop.it
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How Marketing Will Change In 2014: The Creative Forecast

How Marketing Will Change In 2014: The Creative Forecast | Irresistible Content | Scoop.it
What will be the forces shaping brand creativity in the coming year? Creative professionals weigh in--and also share their own plans for a more...
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5 rules from BuzzFeed on how to create shareable content

5 rules from BuzzFeed on how to create shareable content | Irresistible Content | Scoop.it
BuzzFeed’s native adverts are the ones that pay the bills, but the principles on which native ads are created are founded in how it makes editorial content that people want to share. Sharing is key to how the company makes money, so here are 5 rules from editorial director Jack Shepherd on how to create content that people want to share.
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Rescooped by Niclas Holmqvist from Content Curation World
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A Curated Collection of The Best Search Engines Organized Around Your Needs


Via Robin Good
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Steve Whitmore's curator insight, June 17, 4:59 AM

Good reference list. I didn't realize there were so many search engines.

Pushpa Kunasegaran's curator insight, June 19, 4:58 PM

This is an excellent resource!

ManufacturingStories's curator insight, August 14, 2:22 PM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

Rescooped by Niclas Holmqvist from Lean Content
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6 Ways to Create Great Content in Only 15 Minutes a Day #leancontent

Business owners and marketers are under such time pressure. How can they have an effective web presence and keep the business going at the same time? This guide provides helpful tips to keep the content flowing when time is short


Via Brian Yanish - MarketingHits.com
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GKAnanthram's curator insight, February 24, 12:55 AM
Plan and allot the reasonable minimum time for each of the positive prospect ; do not chase a crooked shadow or a mirage !
Ali Anani's curator insight, February 24, 9:18 PM

A well-thought writing process

Paula Silva's comment, March 3, 3:37 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
Rescooped by Niclas Holmqvist from Transmedia: Storytelling for the Digital Age
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Kurt Vonnegut's Shapes of Stories in infographic form

Kurt Vonnegut's Shapes of Stories in infographic form | Irresistible Content | Scoop.it

Via The Digital Rocking Chair
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Fotis Begklis's curator insight, February 26, 12:32 AM

Nice

Debbie Elicksen 's curator insight, February 28, 9:00 AM

How would you shape your story?

Andrew Raimist's curator insight, February 28, 10:06 PM

Kurt Vonnegut's rejected anthropology thesis proposed that the shapes of a culture's stories was at least as important as the shapes of their pots and spearheads.


I've been interested about the potential relationship of literary form to visual form, how we understand them logically, intellectually and emotively. How could a drawing, painting or work of architecture express the ideas contained in a work of literature through the use of form?


You can see Vonnegut discuss his ideas on the shapes of stories in this clip on YouTube:


http://youtu.be/oP3c1h8v2ZQ

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Stepping up for the win | The Big Idea | Te Aria Nui

Stepping up for the win | The Big Idea | Te Aria Nui | Irresistible Content | Scoop.it
Pitching plays an important part in getting creative works off the ground.Alex Alexander, connected entertainment officer (CEO) and founder of FourTwelve (412) in Australia, shares some tips for crafting a successful pitch with Transmedia NZ's Fiona
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37 Types of Website Content You Should Create

37 Types of Website Content You Should Create | Irresistible Content | Scoop.it
Learn the research-proven benefits of creating more diverse types of content for your website, and which types matter most.
Niclas Holmqvist's insight:

Text is the most important form of content, but it's not the only one.

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5 Content Design Lessons For Brand Publishers

5 Content Design Lessons For Brand Publishers | Irresistible Content | Scoop.it
"Content is king" is so 2012. Try this one on for size: "Design protects the castle." From younger media companies like Flipboard to established royalty like The New York Times, innovative page designs have turned traditional writing into striking visual experiences.
Niclas Holmqvist's insight:

Content strength in design.

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2014 Brand Publishing Predictions

A collection of some bold and prophetic predictions about brand publishing in 2014 from the staff of Contently.
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Old Spice Is Back With Another Set Of Viral Things — This Time, It’s Prank Websites | TechCrunch

Old Spice Is Back With Another Set Of Viral Things — This Time, It’s Prank Websites | TechCrunch | Irresistible Content | Scoop.it
After a short break, Old Spice — otherwise known as “that company that makes really, really good ads and, I don’t know, deodorant or something” — is..
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2 Critical Types of Content Analysis - Content Science

2 Critical Types of Content Analysis - Content Science | Irresistible Content | Scoop.it
Learn about two types of content analysis and what they mean for your content strategy.
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Identifying and interviewing stakeholders » Content Strategy 101

To ensure that your content strategy succeeds in the organization, you need to build momentum and support for the project. One proven way to do this is to identify the people who have the most to gain (or lose) from the new process.

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Tomorrow’s Products Will Live or Die By Their Stories

Tomorrow’s Products Will Live or Die By Their Stories | Irresistible Content | Scoop.it
Storytelling is perhaps the most important skill a 21st century business can develop. This is certainly the case with content marketing.
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