Irresistible Content
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Irresistible Content
Articles on creativity, storytelling, science, strategy, fun and other practices that make your content irresistible.
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Write on the button: the grammar of interactivity

Write on the button: the grammar of interactivity | Irresistible Content | Scoop.it
Deciding what text to put on an interactive button can be difficult, not least because of the unusual grammar of the 'interactive voice'. Here, we propose a test to use when in doubt.
Niclas Holmqvist's insight:

Oftast är det inte svårare än så. Ställ rätt frågor.

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Learn the 4 Stages of a Social Media Content Strategy - Salesforce Marketing Cloud

1) Reporter. 2) Producer. 3) Editor. 4) Publisher.

Niclas Holmqvist's insight:

"Content is not an optional component of social media. Companies need content to tell their stories. It is the core of what the outside world sees."

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Creators We Love: The 13 People Who Made The World More Creative in 2012

Creators We Love: The 13 People Who Made The World More Creative in 2012 | Irresistible Content | Scoop.it
This holiday season is reason enough in itself for celebration but it also marks Co.Create’s one-year anniversary.Over the past year, we’ve talked to a mind-expanding array of creative people--from feature film directors, TV showrunners, writers...
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Startup technology demystified

Startup technology demystified | Irresistible Content | Scoop.it
When it comes to technology, it can be confusing out there for the business-minded (read: non-technical) co-founder. Do those snowboard-loving, flip-flop wearing, EDM-listening, tattoo-having jacka...
Niclas Holmqvist's insight:

Nyttig kunskap för oss som inte talar flytande tech.

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Rescooped by Niclas Holmqvist from Transmedia: Storytelling for the Digital Age
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Interactive Storytelling and the Future Agency

Interactive Storytelling and the Future Agency | Irresistible Content | Scoop.it
Storytelling has been at the forefront of modern life. Whether it is TV, cinema, books, radio or YouTube, we all have access to consume stories that others have created and indeed, create our own for the Internet audience ...
Via The Digital Rocking Chair
Niclas Holmqvist's insight:

Framtidens kommunikationsbyrå – ständig närvaro, ständig förändring – hur fångar man uppmärksamheten och förmedlar det man vill ha sagt?

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The Digital Rocking Chair's curator insight, December 16, 2012 9:29 PM

Although aimed at advertising agencies, this article is a great read for all storytellers.

Henrik Safegaard - Cloneartist's curator insight, December 17, 2012 6:29 AM

The Internet has given storytelling a new lease of life. The web series has given life to a new breed of film production, social networks have given us the ability to freely interact online with others, whether they are people, or companies and augmented reality has given us the chance to interact with characters and objects.


Here is a great artikel worth reading if you have anything to do with storytelling or just love it. @safegaard

Margaret Doyle's curator insight, December 17, 2012 5:43 PM

In depth look at the intersection of storytelling and technology--a very exciting time with huge potential for immersion, participation, transformation. 

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SemiotiX | Semiotics and Copy-writing

SemiotiX | Semiotics and Copy-writing | Irresistible Content | Scoop.it
Niclas Holmqvist's insight:

Copywriting and different levels of story in the marketing text.

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Top 10 Tips About Content Marketing Storytelling

Top 10 Tips About Content Marketing Storytelling | Irresistible Content | Scoop.it
After attending London's third annual International Content Marketing Summit, Nenad Senic gathers 10 tips about content marketing storytelling.
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Georges Melies’ Fantastical Legacy in Augmented Reality

Georges Melies’ Fantastical Legacy in Augmented Reality | Irresistible Content | Scoop.it
One year ago today I wrote a guest post for The Creators Project naming Georges Melies (1861-1938) the patron saint of Augmented Reality (AR) in an article celebrating what would have been the magi...
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How to Create Content Maps for Planning Your Website’s Content

How to Create Content Maps for Planning Your Website’s Content | Irresistible Content | Scoop.it
This is a short and simple guide to content mapping (a visual technique that can help you in planning your site's content).
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Rescooped by Niclas Holmqvist from Web Analytics and Web Copy
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A Content Marketing Innovation Cheat Sheet | Copyblogger

A Content Marketing Innovation Cheat Sheet | Copyblogger | Irresistible Content | Scoop.it
We all want better content marketing ideas, but it isn't always as simple as just putting on your "better idea" cap.
Via Eva Sanagustin, paulo oliveira
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This is why I am not reading or tweeting your blog post

This is why I am not reading or tweeting your blog post | Irresistible Content | Scoop.it
I can improve your blog readership by 400 percent with one easy tip. Lean in close. You're about to find out!
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Unbelievable: The IDF Has Gamified Its War Blog

Unbelievable: The IDF Has Gamified Its War Blog | Irresistible Content | Scoop.it
Gamification is offensive when coupon companies do it. This is a WAR.
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Rescooped by Niclas Holmqvist from Transmedia: Storytelling for the Digital Age
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Felicia Day Shares Secrets of Successful Web Video

Felicia Day Shares Secrets of Successful Web Video | Irresistible Content | Scoop.it

Lewis Wallace:  "If you’re looking to build a web video empire, you’d be wise to take a lesson or two from Felicia Day.After finding success on Buffy the Vampire Slayer, The Guild and Doctor Horrible’s Sing-Along Blog, the actress, writer and producer rolled out an impressive roster of web series under her Geek & Sundry banner."


Via The Digital Rocking Chair
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From Content to Customer by Eloqua & JESS3

From Content to Customer explores the nexus between content marketing and demand generation. The presentation, created by Eloqua and JESS3, overlays content on
Niclas Holmqvist's insight:

Very clear.

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Why Storytelling Is The Ultimate Weapon

Why Storytelling Is The Ultimate Weapon | Irresistible Content | Scoop.it
In business, storytelling is all the rage. Without a compelling story, we are told, our product, idea, or personal brand, is dead on arrival.
Niclas Holmqvist's insight:

"So there are two big lessons to take from Guber’s book and from the new science of storytelling. First, storytelling is a uniquely powerful form of persuasive jujitsu. Second, in a world full of black belt storytellers, we had all better start training our defenses."

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10 Interesting Social Media Marketing Campaigns That Worked / SAY Daily

10 Interesting Social Media Marketing Campaigns That Worked / SAY Daily | Irresistible Content | Scoop.it
How do you get your product, service or idea out to as many people as possible? One simple answer: make...
Niclas Holmqvist's insight:

Great ideas, quality content and irresistible delivery.

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Using Journey Maps to Tell a Story | Touchpoint Dashboard

Using Journey Maps to Tell a Story | Touchpoint Dashboard | Irresistible Content | Scoop.it
Using Journey Maps to Tell a Story | Touchpoint Dashboard http://t.co/aC6UI5zL #journeymap #cxo #storytelling
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Diary of a data sleuth: Getting to grips with the census data - OpenLearn - Open University

Diary of a data sleuth: Getting to grips with the census data - OpenLearn - Open University | Irresistible Content | Scoop.it
Niclas Holmqvist's insight:

Samma data, en mängd vinklar och en uppsjö sätt att presentera den på. Och varför välja ett sätt?

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Vad är planning? - Planningens 10k av Mats Rönne | Planner.se - Blogg till PlannerFed.

Vad är planning? - Planningens 10k av Mats Rönne | Planner.se - Blogg till PlannerFed. | Irresistible Content | Scoop.it
Vad planning egentligen innebär? Grundprincipen är målgruppens behov, drivkrafter och attityder. Men däremot bör planningarbetet vara bredare än så.
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Transmedia DNA of SQUATTERTOWN

Transmedia DNA of SQUATTERTOWN | Irresistible Content | Scoop.it
Every now and then we will present a DNA map of one of our transmedia projects and discuss what happened inside the story universe and what have been project results as well as our personal takeaways.
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To succeed in social media, marketers need to ask “why” | Lean Back 2.0

To succeed in social media, marketers need to ask “why” | Lean Back 2.0 | Irresistible Content | Scoop.it

Goda exempel – Red Bull, Coke, Procter & Gamble – och mindre bra – Adidas, GE.

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Lessons from the Future of StoryTelling summit (Wired UK)

Lessons from the Future of StoryTelling summit (Wired UK) | Irresistible Content | Scoop.it
Who says a conference, like a university course, can't be flipped?
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Everything You’ll Ever Need To Know About Gamification | TechCrunch

Everything You’ll Ever Need To Know About Gamification | TechCrunch | Irresistible Content | Scoop.it

There are plenty of people in and around games who make their living largely through behaving like wizards.Whether cynically or not, they can’t help but get wide-eyed and wavey-armed about games and cast a big spell about how awesome they could all be. In so doing they perpetuate the myth that games are hard and so game design needs some serious expertise. Nowhere is this more true than in the field of gamification, where designers, consultants, theoreticians and idea-men write ream after ream of thoughtful intellectualised nonsense about the Meaning Of Things


Via Alex Butler
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10 Ways To Incorporate Storytelling In Web Design - The Usabilla Blog

10 Ways To Incorporate Storytelling In Web Design - The Usabilla Blog | Irresistible Content | Scoop.it
Stories play a central role in any culture. Their original purpose is to entertain, educate, and to teach us moral values.
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