Irresistible Content
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Irresistible Content
Articles on creativity, storytelling, science, strategy, fun and other practices that make your content irresistible.
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Blogger Outreach Advice To Get You Started As A Pro - Doktor Spinn

Blogger Outreach Advice To Get You Started As A Pro - Doktor Spinn | Irresistible Content | Scoop.it
Are you a blogger outreach newbie looking to push your efforts to a pro level? Good stuff. Working with awesome bloggers is cool, but it's also tough.
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Essential texts about building a digital product from Thomas Weyres on dotdotdot

Essential texts about building a digital product from Thomas Weyres on dotdotdot | Irresistible Content | Scoop.it
A collection of texts about UX/UI, responsive webdesign and building a great digital product.
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Putting Your Content to Work: A user-centric approach to evaluation | UX Magazine

Putting Your Content to Work: A user-centric approach to evaluation | UX Magazine | Irresistible Content | Scoop.it
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7 Tricks Content Marketing Trendsetters Can Teach You for 2013

7 Tricks Content Marketing Trendsetters Can Teach You for 2013 | Irresistible Content | Scoop.it
The Content Marketing Institute recently reached out to readers like you to find out what brands you look to as leaders in the field. Here are seven tricks you can learn from content marketing tren...
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the transmedia of fringe

the transmedia of fringe | Irresistible Content | Scoop.it
After five seasons, two universes, and multiple timelines, Fringe ended its run January 18, 2013 on Fox. I’m proud to say I stuck with this show to the very end. More than anything – like other fan...
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5 Myths About Gamification Everyone Should Know

5 Myths About Gamification Everyone Should Know | Irresistible Content | Scoop.it

Whether you know a lot about it or only a little, we now live in a world where it is almost unavoidable. Gamification is one of the hot trends of the new millennium, showing up in how we spend our leisure time, how we buy, and most recently, how we work.

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Publishing Perspectives :
10 Strategies for Publishers to Succeed and Survive

Publishing Perspectives :<br/> 10 Strategies for Publishers to Succeed and Survive | Irresistible Content | Scoop.it
Guy Kawasaki says traditional publishers need to 'think about maximizing sales not minimizing losses' and offers 10 strategies to put them back on the right path.
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Introducing the ACEAWE Experience Model - axbom

Introducing the ACEAWE Experience Model - axbom | Irresistible Content | Scoop.it

For more than two years I have been making use of variations of the ACEAWE Experience Model in workshops and presentations to increase awareness and promote a holistic view of the work I do for clients. The model has always been well received and many have told me it has shed a new light on their understanding of UX (User Experience).

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Presentation Zen: 13 great books to help you succeed, create, & communicate better in 2013

Presentation Zen: 13 great books to help you succeed, create, & communicate better in 2013 | Irresistible Content | Scoop.it
Recently I read legendary filmmaker Akira Kurosawa's autobiography. One of the many things from his book that resonated with me was his strong belief that voracious reading was a key to his creativity.
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50 Unexplainable Black & White Photos

50 Unexplainable Black & White Photos | Irresistible Content | Scoop.it
A collection of the most confusing/unexplainable photos from my Tumblr blog, Black & WTF .
Niclas Holmqvist's insight:

Unexplainable rather than irresistible, but some are both.

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19 tools to improve your content marketing strategy

19 tools to improve your content marketing strategy | Irresistible Content | Scoop.it
As we wave goodbye to 2012 and say hello to 2013, there’s a good chance, you, like many other people, have been working to put together a content marketing strategy for the new year.
Niclas Holmqvist's insight:

New tools for a new year

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Rescooped by Niclas Holmqvist from Transmedia: Storytelling for the Digital Age
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12 Essential Steps of a Phenomenal Story


Via Jess McCulloch, The Digital Rocking Chair
Niclas Holmqvist's insight:

Very attractive retelling of Campbells Hero's Journey in Lego. The story brick by brick.

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Martin (Marty) Smith's comment, January 8, 2013 1:49 AM
Strange to tell Joseph Campbell's Hero With A Thousand Faces with Lego characters but it flies by faster chan Campbell.
Martin (Marty) Smith's curator insight, January 8, 2013 1:55 AM

Could this 65 slide deck have saved me plowing through Joseph Campbell's Hero With A Thosand Faces? Not really, but its fun and flies by providing ADD insight into the basis of all stories. 

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Write on the button: the grammar of interactivity

Write on the button: the grammar of interactivity | Irresistible Content | Scoop.it
Deciding what text to put on an interactive button can be difficult, not least because of the unusual grammar of the 'interactive voice'. Here, we propose a test to use when in doubt.
Niclas Holmqvist's insight:

Oftast är det inte svårare än så. Ställ rätt frågor.

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Seven Tips From Ernest Hemingway on How to Write Fiction

Seven Tips From Ernest Hemingway on How to Write Fiction | Irresistible Content | Scoop.it
Before he was a big game hunter, before he was a deep-sea fisherman, Ernest Hemingway was a craftsman who would rise very early in the morning and write.
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How To Build A Content Marketing Strategy

How To Build A Content Marketing Strategy | Irresistible Content | Scoop.it
In the recent times, there has been a lot of hype created around content marketing. Blog posts have shown us the way that social media is largely dependent on good content. Evidently, numerous books have been written keeping this agenda in mind.
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Randy Finch's Film: Disney's Marketing for Wreck-It Ralph Employs Transmedia Storytelling: A Case Study in Expanding a Film's Storyworld Across Multiple Platforms

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9 marketing strategies you must stop using. Now! - iMediaConnection.com

9 marketing strategies you must stop using. Now! - iMediaConnection.com | Irresistible Content | Scoop.it
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4 storytelling tips for making 6-second short films with Vine from the folks behind 5secondfilms.com

Some people have wondered if six seconds is too short a time span to take videos in Vine, Twitter's new video social sharing app....
Niclas Holmqvist's insight:

Meat from the experts

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Breaking Content Down

Breaking Content Down | Irresistible Content | Scoop.it

Too often, today’s content is stuck. But as connected devices get more varied, robust, and ubiquitous—and as users expect to find, relate, and share content in more and more ways—we need to stop making more content for every new device or channel, and start doing more with the content we make.

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Rescooped by Niclas Holmqvist from Web Analytics and Web Copy
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Visualizing the customer experience using customer experience journey maps | Designing Change

Visualizing the customer experience using customer experience journey maps | Designing Change | Irresistible Content | Scoop.it
Too often when we think of a customer, our view is filtered through the lens of our job, profession, department, or specialty. Think of how patients are treated in most hospitals.

Via Fábrica de Startups, Olivier P. Soares, paulo oliveira
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Visual storytelling tool Storyplanet aiming for 2013 launch | Media news | Journalism.co.uk

Visual storytelling tool Storyplanet aiming for 2013 launch | Media news | Journalism.co.uk | Irresistible Content | Scoop.it
Storyplanet, which was backed by MIT's Joichi Ito and former head of online at Al Jazeera English Mohamed Nanabhay, lets journalists package content into interactive experiences
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Key digital trends for 2013 [infographic]

Key digital trends for 2013 [infographic] | Irresistible Content | Scoop.it
Our latest Quarterly Digital Intelligence Briefing: Digital Trends for 2013, produced in association with Adobe, looks at what marketers see as the most important trends in the next 12 months.
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26 Content Marketing Tools to Use in 2013 | OMI Blog

26 Content Marketing Tools to Use in 2013 | OMI Blog | Irresistible Content | Scoop.it
Internet Marketing Training Courses & Certification Programs
Niclas Holmqvist's insight:

More new tools for a new year

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7 Reasons Storytelling is Important for Branded Content

7 Reasons Storytelling is Important for Branded Content | Irresistible Content | Scoop.it
Brands that realize the importance of unearthing their core story and learning to tell stories will endear new fans and motivate advocates.
Niclas Holmqvist's insight:

Help your reader shape information into meaning. 

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New edition of 1984 will feature a "censored" blacked out cover

New edition of 1984 will feature a "censored" blacked out cover | Irresistible Content | Scoop.it
Penguin is releasing new editions of five of books by George Orwell, with covers by designer David Pearson.
Niclas Holmqvist's insight:

Brilliant!

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