Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?
The expectations towards content marketing will increase in the coming years. Consumers will be spoiled with so many interesting content, that the low quality work will have no audience anymore. Even the average work will have no audience anymore.
Ready to become a truly social business that stands above the competition? We’ve combed through hundreds of pieces of content and handpicked 40 popular, useful and creative ideas you can put into action...
A website and podcast about podcasting. Learn how to create high quality audio and video podcasts from professional podcast producer Ray Ortega. You'll learn how to go from not having a show to being in iTunes and beyond.
Real-time advertising. Newsjacking. Conversational marketing. Call it what you will, creative communication that plays off of the cultural moment has become a necessary addition to the marketer’s skill set.
For several days in 1978, George Lucas, Steven Spielberg, and the screenwriter Lawrence Kasdan worked through an idea Lucas had for a film called “Raiders of the Lost Ark,” and they recorded the sessions.
Niclas Holmqvist's insight:
"There’s a good reason we seldom get to spy on these conversations: really good spitballing, like improv comedy, requires a high degree of social disinhibition. So the writers’ room, like a therapist’s office, must remain inviolable."
Experimentation with tablet editions is just the beginning of a new era of “intelligent content,” in which written and visual content will be continuously designed and redesigned to accommodate data gathered about what and how people like to read.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.