Irresistible Content
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Irresistible Content
Articles on creativity, storytelling, science, strategy, fun and other practices that make your content irresistible.
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Content strategy 101, Part 1: giving context to your content | Feature | .net magazine

Content strategy 101, Part 1: giving context to your content | Feature | .net magazine | Irresistible Content | Scoop.it
In the first of a four-part series, Sandi Wassmer establishes a framework for content strategy
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How Big Data Is Rewriting Hollywood Scripts

How Big Data Is Rewriting Hollywood Scripts | Irresistible Content | Scoop.it

Mark Wilson:  "Ever wonder why all movies seem to look the same? Yeah, there’s a reason."


Via The Digital Rocking Chair
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Apsita's curator insight, May 22, 2013 4:34 PM

C'est quoi ce film déjà?

Brad Tollefson's curator insight, May 28, 2013 11:03 PM

Wait, I resemble that remark....

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Why Facebook is blue: The science of colors in marketing - - The Buffer Blog

Why Facebook is blue: The science of colors in marketing - - The Buffer Blog | Irresistible Content | Scoop.it
How do colors affect us when we buy things? The latest research reveals the science of colors in marketing and how to use it for your advantage:
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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | Irresistible Content | Scoop.it
Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?
Niclas Holmqvist's insight:

Flera bra exempel.

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You Be The Planner: Figure Out How To Grow A City Responsibly

You Be The Planner: Figure Out How To Grow A City Responsibly | Irresistible Content | Scoop.it
From participatory budgets to civic engagement games, cities are coming up with all kinds of new ways to bring citizens into the planning process.
Niclas Holmqvist's insight:

Games for civic engagement.

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Elysium's Neill Blomkamp shares the secrets of designing a dystopia

Elysium's Neill Blomkamp shares the secrets of designing a dystopia | Irresistible Content | Scoop.it
Now that you've seen the first stunning trailer for Neill Blomkamp's Elysium and picked apart the screencaps, you can start to see a few similarites to Blomkamp's first movie, District 9.
Niclas Holmqvist's insight:

Layers of meaning, but story first.

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Rescooped by Niclas Holmqvist from Content Marketing Observatory
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selling without selling | Conversation Management

selling without selling | Conversation Management | Irresistible Content | Scoop.it
The expectations towards content marketing will increase in the coming years. Consumers will be spoiled with so many interesting content, that the low quality work will have no audience anymore. Even the average work will have no audience anymore.

Via Frank Delmelle
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Lyckad storytelling - Tre bra exempel

Lyckad storytelling - Tre bra exempel | Irresistible Content | Scoop.it
Storytelling är ett starkt verktyg för att berätta om ett företags historia. Här är tre exempel på lyckad storytelling
Niclas Holmqvist's insight:

"Att bara använda historien för pliktskyldig avbockning är verkligen att slösa bort ett oerhört starkt kapital."

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Five Reasons Why Storify Points to the Future of Content

Five Reasons Why Storify Points to the Future of Content | Irresistible Content | Scoop.it
Ten years ago, it would have been hard to imagine Storify, an online curation app that gives publishers the tools to build content using social media.
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Rescooped by Niclas Holmqvist from Web Analytics and Web Copy
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40 Ideas for your 2013 Social Media Plan - Salesforce Marketing Cloud

40 Ideas for your 2013 Social Media Plan - Salesforce Marketing Cloud | Irresistible Content | Scoop.it
Ready to become a truly social business that stands above the competition? We’ve combed through hundreds of pieces of content and handpicked 40 popular, useful and creative ideas you can put into action...

Via paulo oliveira
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How facebooks new newsfeed changes your content strategy

http://www.vascomarques.net

Via Luís Neves Franco
Niclas Holmqvist's insight:

Tänk mer visuellt, med stora tydliga bilder, och synka strategin med lärdomar från Pinterest. MyNewsdesk är inne på samma spår.

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The Podcasters' Studio - Learn How To Podcast — Learn how to record, publish and promote audio and video podcasts.

The Podcasters' Studio - Learn How To Podcast — Learn how to record, publish and promote audio and video podcasts. | Irresistible Content | Scoop.it
A website and podcast about podcasting. Learn how to create high quality audio and video podcasts from professional podcast producer Ray Ortega. You'll learn how to go from not having a show to being in iTunes and beyond.
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How to Write a Good Novel

How to Write a Good Novel | Irresistible Content | Scoop.it
  That awesome idea you just had for a book?  A thousand other writers already had that same idea. Throw it away until you come up with something unique. It won’t be, but it can be. Begin with...
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Usability Testing Needs to Include Content » The @GatherContent Blog

Usability Testing Needs to Include Content » The @GatherContent Blog | Irresistible Content | Scoop.it
The easier way to collect and structure content for your web projects.

Via paulo oliveira
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Rescooped by Niclas Holmqvist from Lean Content Marketing
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Things you should know about content marketing

Things you should know about content marketing | Irresistible Content | Scoop.it
This infographic explains content marketing and its advantages for companies/organisations/brand.

Via Ally Greer
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Ally Greer's curator insight, April 29, 2013 6:43 PM

Thought content marketing was a fad? Think again.

Emmanuel 'Manny' Gigante's curator insight, May 1, 2013 2:53 AM

why the dirty  little letter in your content is  "n" it should be "x"

CAEXI BEST's curator insight, May 2, 2013 7:42 PM
Ce que vous devez savoir sur le marketing de contenu
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Joining The Conversation: Lessons In Real-Time Marketing

Joining The Conversation: Lessons In Real-Time Marketing | Irresistible Content | Scoop.it
Real-time advertising. Newsjacking. Conversational marketing. Call it what you will, creative communication that plays off of the cultural moment has become a necessary addition to the marketer’s skill set.
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Seven Essential Skills for the Content Strategist

Seven Essential Skills for the Content Strategist | Irresistible Content | Scoop.it
Content - Like the word content itself, content strategy is often an ambivalent term. But, however you define it, any good content strategist should have these seven skill sets.

Via paulo oliveira
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Content Marketing Is Stories About News You Can Use | CMO Strategy - Advertising Age

Content Marketing Is Stories About News You Can Use | CMO Strategy - Advertising Age | Irresistible Content | Scoop.it
the key to strong content marketing is to stop thinking about how to shock your audience into paying attention and start thinking about what they want to know.
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The Power of Storytelling: Q&A with Jonathan Gottschall : Publishing Perspectives

The Power of Storytelling: Q&A with Jonathan Gottschall : Publishing Perspectives | Irresistible Content | Scoop.it
Author and professor Jonathan Gottschall talks about why a compelling narrative is critical, not just for fiction, but for communication and connections of all kinds.
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Spitballing Indy: George Lucas, Steven Spielberg, and the creation of Indiana Jones

Spitballing Indy: George Lucas, Steven Spielberg, and the creation of Indiana Jones | Irresistible Content | Scoop.it
For several days in 1978, George Lucas, Steven Spielberg, and the screenwriter Lawrence Kasdan worked through an idea Lucas had for a film called “Raiders of the Lost Ark,” and they recorded the sessions.
Niclas Holmqvist's insight:

"There’s a good reason we seldom get to spy on these conversations: really good spitballing, like improv comedy, requires a high degree of social disinhibition. So the writers’ room, like a therapist’s office, must remain inviolable."

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Rescooped by Niclas Holmqvist from Content Marketing Observatory
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Intelligent content: "a virtuous cycle of design and analytics"

Intelligent content: "a virtuous cycle of design and analytics" | Irresistible Content | Scoop.it
Experimentation with tablet editions is just the beginning of a new era of “intelligent content,” in which written and visual content will be continuously designed and redesigned to accommodate data gathered about what and how people like to read.

Via Frank Delmelle
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Subcompact Publishing meet Epic Storytelling | Teehan+Lax

Subcompact Publishing meet Epic Storytelling | Teehan+Lax | Irresistible Content | Scoop.it
(This post originally appeared on Medium) On December 20, 2012 the New York Times released Snow Fall, The Avalanche at Tunnel Creek, a 5 part story
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How to write perfect sentences for Facebook (Twitter, Linkedin, web...

The Rules of Engagement for Copywriters in an Age of Information Overload
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Superhero Factory Marvel Tries On A New Digital Utility Belt

Superhero Factory Marvel Tries On A New Digital Utility Belt | Irresistible Content | Scoop.it

Tara Moore:  "With adaptive sound to original shows and even Wolverine's new adventures in Japan, the comic company's growing far bigger than books."


Via The Digital Rocking Chair
Niclas Holmqvist's insight:

Seriebranschen förändras. Läsarna har blivit färre, men mediet har blivit accepterat och historierna breder ut sig i andra kanaler.

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The Digital Rocking Chair's curator insight, March 11, 2013 11:43 PM

Comics are becoming a powerful option for transmedia projects so it's interesting to look at how the genre is evolving ...

Henrik Safegaard - Cloneartist's curator insight, March 12, 2013 7:48 AM

Comic book geeks: Marvel loves you. But it wants to expand its social circle. Don't worry. Whether it's debuting Wolverine's Japanese adventures or adding adaptive sound to your reading experience, the company will always hold you diehards dear. But at this year’s SXSW Interactive festival, Marvel unveiled five digital initiatives to woo non-fans, too.

Debbie Elicksen 's curator insight, March 12, 2013 11:31 AM

Comic book and gaming industry is the catalyst to how publising will be viewed in the future.