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Irresistible Content
Articles on creativity, storytelling, science, strategy, fun and other practices that make your content irresistible.
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5Rs of Mobile in Transmedia Storytelling

5Rs of Mobile in Transmedia Storytelling | Irresistible Content | Scoop.it
When considering mobile as platform for transmedia storytelling, it's useful to imagine it as a window into the imagination. The mobile device provides an opportunity to reinterpret the real world and make the mundane part of a storyworld and vic...
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For ‘House of Cards,’ Using Big Data to Guarantee Its Popularity

For ‘House of Cards,’ Using Big Data to Guarantee Its Popularity | Irresistible Content | Scoop.it

Giving Viewers What They Want: "In any business, the ability to see into the future is the killer app, and Netflix may be getting close with 'House of Cards'."

Niclas Holmqvist's insight:

Fascinating but somewhat annoying. I would like to compare the creative work of writing and producing the series to working within strict brand guidelines.

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Hon tar över när filmen är slut

Hon tar över när filmen är slut | Irresistible Content | Scoop.it
Vid ett gult skrivbord på fjärde våningen i Dunkers kulturhus har Annika Gustafson sin arbetsplats. Hon är lite skeptisk till den intensivt gula...
Niclas Holmqvist's insight:

Från Helsingborg, Skåne. Transmedia, kreativa näringar och affärsmodeller.

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Power Your Business Storytelling By Creating a Content Brand

Power Your Business Storytelling By Creating a Content Brand | Irresistible Content | Scoop.it
Branded content is egocentric brand marketing. Developing a content brand puts the audience first. Power your business storytelling by creating a content brand.
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Drug Marketers Use Social Network Diagrams to Help Locate Influential Doctors

Drug Marketers Use Social Network Diagrams to Help Locate Influential Doctors | Irresistible Content | Scoop.it
Consulting companies like Activate Networks use social network diagrams to help pharmaceutical marketers identify prescribing histories and relationships among doctors.
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How To (Really) Do A Content Audit: The Quantitative Inventory

How To (Really) Do A Content Audit: The Quantitative Inventory | Irresistible Content | Scoop.it
The first step in planning a content strategy is conducting a content audit. Learn how to do it here, with a special focus on SEO.
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B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges

B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges | Irresistible Content | Scoop.it
Inspired by a reader's question, CMI takes a closer look at challenges B2B marketers face at both small and enterprise businesses. Check out our 9 ideas for solving some of the biggest content chal...
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Content strategy 101, Part 1: giving context to your content | Feature | .net magazine

Content strategy 101, Part 1: giving context to your content | Feature | .net magazine | Irresistible Content | Scoop.it
In the first of a four-part series, Sandi Wassmer establishes a framework for content strategy
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Rescooped by Niclas Holmqvist from Transmedia: Storytelling for the Digital Age
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How Big Data Is Rewriting Hollywood Scripts

How Big Data Is Rewriting Hollywood Scripts | Irresistible Content | Scoop.it

Mark Wilson:  "Ever wonder why all movies seem to look the same? Yeah, there’s a reason."


Via The Digital Rocking Chair
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Apsita's curator insight, May 22, 2013 4:34 PM

C'est quoi ce film déjà?

Brad Tollefson's curator insight, May 28, 2013 11:03 PM

Wait, I resemble that remark....

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Why Facebook is blue: The science of colors in marketing - - The Buffer Blog

Why Facebook is blue: The science of colors in marketing - - The Buffer Blog | Irresistible Content | Scoop.it
How do colors affect us when we buy things? The latest research reveals the science of colors in marketing and how to use it for your advantage:
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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | Irresistible Content | Scoop.it
Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?
Niclas Holmqvist's insight:

Flera bra exempel.

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You Be The Planner: Figure Out How To Grow A City Responsibly

You Be The Planner: Figure Out How To Grow A City Responsibly | Irresistible Content | Scoop.it
From participatory budgets to civic engagement games, cities are coming up with all kinds of new ways to bring citizens into the planning process.
Niclas Holmqvist's insight:

Games for civic engagement.

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17 Essential Content Templates and Checklists

17 Essential Content Templates and Checklists | Irresistible Content | Scoop.it
By far, the most popular post we have ever published at the Content Marketing Institute is "10 Must-Have Templates for Content Marketers." To that end, we wanted to provide a refresher on the most ...
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Do users care about your latest news?

Do users care about your latest news? | Irresistible Content | Scoop.it
Website owners seem fixated on including latest news on their homepage. However, is that really the right decision? Does anybody actually care about news?
Niclas Holmqvist's insight:

Clue: they don't. Users look for answers, not for news.

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15 Artists Celebrate 150 Years Of The London Underground

15 Artists Celebrate 150 Years Of The London Underground | Irresistible Content | Scoop.it
Four key stations showcase the Tube-inspired posters of contemporary artists. When London’s Metropolitan Railway made its debut way back in 1863, the steam-powered trains offered a novel way of navigating the city.
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4 Lessons in Creating Dynamic Social Content | Post-Advertising, a Story Worldwide Blog

4 Lessons in Creating Dynamic Social Content | Post-Advertising, a Story Worldwide Blog | Irresistible Content | Scoop.it
It’s imperative that brands understand their audiences and be able to answer questions like “Why would an audience care?” and “Why would an audience share?”
Niclas Holmqvist's insight:

Use variety and joy, be a person with a voice, experiment and listen, stretch but be true to your brand.

 

"Speed, honesty, humor, usefulness and relevance are some of the most important aspects of creating dynamic social content."

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How to Optimize Your Images for Facebook Edgerank [INFOGRAPHIC]

How to Optimize Your Images for Facebook Edgerank [INFOGRAPHIC] | Irresistible Content | Scoop.it
EdgeRank is the algorithm used by Facebook to help determine where and what posts appear on the news feed for each user by promoting interesting and relevant content they want to see first.
Niclas Holmqvist's insight:

Vässa armbågarna

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B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges

B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges | Irresistible Content | Scoop.it
Inspired by a reader's question, CMI takes a closer look at challenges B2B marketers face at both small and enterprise businesses. Check out our 9 ideas for solving some of the biggest content chal...
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Creating an Infographic with Visually | Visual.ly

Creating an Infographic with Visually | Visual.ly | Irresistible Content | Scoop.it
From selecting a good topic, to finding the right data, analyzing the data, conducting research and building a narrative - creating a good infographic
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How to Write a Good Novel

How to Write a Good Novel | Irresistible Content | Scoop.it
  That awesome idea you just had for a book?  A thousand other writers already had that same idea. Throw it away until you come up with something unique. It won’t be, but it can be. Begin with...
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Rescooped by Niclas Holmqvist from Web Analytics and Web Copy
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Usability Testing Needs to Include Content » The @GatherContent Blog

Usability Testing Needs to Include Content » The @GatherContent Blog | Irresistible Content | Scoop.it
The easier way to collect and structure content for your web projects.

Via paulo oliveira
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Rescooped by Niclas Holmqvist from Lean Content
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Things you should know about content marketing

Things you should know about content marketing | Irresistible Content | Scoop.it
This infographic explains content marketing and its advantages for companies/organisations/brand.

Via Ally Greer
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Ally Greer's curator insight, April 29, 2013 6:43 PM

Thought content marketing was a fad? Think again.

Emmanuel 'Manny' Gigante's curator insight, May 1, 2013 2:53 AM

why the dirty  little letter in your content is  "n" it should be "x"

CAEXI BEST's curator insight, May 2, 2013 7:42 PM
Ce que vous devez savoir sur le marketing de contenu
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Joining The Conversation: Lessons In Real-Time Marketing

Joining The Conversation: Lessons In Real-Time Marketing | Irresistible Content | Scoop.it
Real-time advertising. Newsjacking. Conversational marketing. Call it what you will, creative communication that plays off of the cultural moment has become a necessary addition to the marketer’s skill set.
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