Irresistible Content
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Irresistible Content
Articles on creativity, storytelling, science, strategy, fun and other practices that make your content irresistible.
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Att läsa är att arbeta - så fungerar en bra bokinlaga

Att läsa är att arbeta - så fungerar en bra bokinlaga | Irresistible Content | Scoop.it
Som formgivare av bokinlagor är det ditt jobb att underlätta för läsaren, men hur gör du det på bästa sätt? Vad är det egentligen i typografin som gör en skönlitterär bok inbjudande och lättläst? Vi har träffat två experter på området.
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A field guide to the 4 types of content marketing metrics

A new ebook from Jay Baer, Convince & Convert, and the Content Marketing Institute: A Field Guide to the Four Types of Content Marketing Metrics is a playbook f
Niclas Holmqvist's insight:

"If your mom wouldn't share your content, it's not good enough."

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What journalists can learn from content marketers: Q&A with Erin Scottberg | The Content Strategist

Technology creates new ways to "surface data, explain information, distribute content and engage readers," says Erin Scottberg, who spoke with The Content Strategist about the changing content marketing space.
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5Rs of Mobile in Transmedia Storytelling

5Rs of Mobile in Transmedia Storytelling | Irresistible Content | Scoop.it
When considering mobile as platform for transmedia storytelling, it's useful to imagine it as a window into the imagination. The mobile device provides an opportunity to reinterpret the real world and make the mundane part of a storyworld and vic...
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For ‘House of Cards,’ Using Big Data to Guarantee Its Popularity

For ‘House of Cards,’ Using Big Data to Guarantee Its Popularity | Irresistible Content | Scoop.it

Giving Viewers What They Want: "In any business, the ability to see into the future is the killer app, and Netflix may be getting close with 'House of Cards'."

Niclas Holmqvist's insight:

Fascinating but somewhat annoying. I would like to compare the creative work of writing and producing the series to working within strict brand guidelines.

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Hon tar över när filmen är slut

Hon tar över när filmen är slut | Irresistible Content | Scoop.it
Vid ett gult skrivbord på fjärde våningen i Dunkers kulturhus har Annika Gustafson sin arbetsplats. Hon är lite skeptisk till den intensivt gula...
Niclas Holmqvist's insight:

Från Helsingborg, Skåne. Transmedia, kreativa näringar och affärsmodeller.

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Power Your Business Storytelling By Creating a Content Brand

Power Your Business Storytelling By Creating a Content Brand | Irresistible Content | Scoop.it
Branded content is egocentric brand marketing. Developing a content brand puts the audience first. Power your business storytelling by creating a content brand.
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Drug Marketers Use Social Network Diagrams to Help Locate Influential Doctors

Drug Marketers Use Social Network Diagrams to Help Locate Influential Doctors | Irresistible Content | Scoop.it
Consulting companies like Activate Networks use social network diagrams to help pharmaceutical marketers identify prescribing histories and relationships among doctors.
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How To (Really) Do A Content Audit: The Quantitative Inventory

How To (Really) Do A Content Audit: The Quantitative Inventory | Irresistible Content | Scoop.it
The first step in planning a content strategy is conducting a content audit. Learn how to do it here, with a special focus on SEO.
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B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges

B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges | Irresistible Content | Scoop.it
Inspired by a reader's question, CMI takes a closer look at challenges B2B marketers face at both small and enterprise businesses. Check out our 9 ideas for solving some of the biggest content chal...
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5 Things Video Games Do Better Than Any Other Forms of Art

5 Things Video Games Do Better Than Any Other Forms of Art | Irresistible Content | Scoop.it

Winston Rowntree:  "What the hell can games do that books and interpretive dance can't? A lot, it turns out."


Via The Digital Rocking Chair
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Sandrine Delage (Borgé)'s curator insight, June 23, 2013 1:17 PM

Ce dessin illustre la notion d'"expérience utilisateur" !

OomphMediaGarage's curator insight, June 23, 2013 10:03 PM

Gaming is a great way to experience a story in a variety of ways, often choosing the story you would like to experience based on a set of given boundaries. Kind of like a choose your own adventure book, but typically with better graphics. that is not to say, however, that gaming replaces books, performance art, theatre, etc. Convergence isn't replacement.

malek's curator insight, June 28, 2013 3:12 PM

Step Outside the Narrative, true.

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The Ideal Transmedia Parallel Production Process

The Ideal Transmedia Parallel Production Process | Irresistible Content | Scoop.it

Gary Hayes:  "Alongside my day job for the past couple of years and various labs and seminars I have been involved in, one thing that keeps coming up is 'why is the process for making multiplatform so complicated" ...


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Molly Large's curator insight, July 5, 2013 2:49 PM

"Writing" occurs in multiple platforms across multiple media styles, and it's all valid. This graphic does a great job of comparing the writing and development process across genres. 

Charlie Dare's curator insight, July 13, 2013 6:36 PM

Useful comparisons and levels of production development ~

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How to Create Content that is Meaningful, Provocative and Keeps them Coming Back

How to Create Content that is Meaningful, Provocative and Keeps them Coming Back | Irresistible Content | Scoop.it
The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible.

Via janlgordon, C-Marketing
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janlgordon's comment, June 18, 2013 3:01 PM
Anastasia M. Ashman Great to see you, so sorry I'm late in responding, sooooooo busy, hope you're doing well!!
Pushpa Kunasegaran's curator insight, June 18, 2013 6:24 PM

So true!

María Dolores Díaz Noguera's curator insight, November 14, 2013 6:23 AM

Amazing

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Lucas and Spielberg on storytelling in games: 'it's not going to be Shakespeare'

Lucas and Spielberg on storytelling in games: 'it's not going to be Shakespeare' | Irresistible Content | Scoop.it

Bryan Bishop:  'Speaking Wednesday at a panel at the University of Southern California — joined by Microsoft’s Don Mattrick — George Lucas and Steven Spielberg argued that introducing the concept of interactivity fundamentally changes the experience. "They’re always going to be different," Lucas said when asked if movies and games were going to become more similar. "They’re never going to be the same."'


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Louise Robinson-Lay's curator insight, June 14, 2013 6:22 PM

The way that we connect to static story as opposed to interactive story is an interesting topic. The masters of the genres discuss it here.

ChantalHarvey's comment, June 17, 2013 7:03 AM
There is more money in games than there is in movies, now
Andrés Núñez Álvarez's comment, June 27, 2013 6:55 PM
Great resource. Thanks for sharing.
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5 Types of Social Media Content Your Audience Really Wants | Post-Advertising

5 Types of Social Media Content Your Audience Really Wants | Post-Advertising | Irresistible Content | Scoop.it

"Social media has provided brands and audiences a unique way to connect, but there's a fine line between providing useful, entertaining content and spamming. (...) A fan can opt out of receiving your brand’s content with a single click, so it’s imperative that they’re receiving the type of content that’s valuable to them. To that end, we’ve put together a list of 5 things your audience really wants from your social presence."


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17 Essential Content Templates and Checklists

17 Essential Content Templates and Checklists | Irresistible Content | Scoop.it
By far, the most popular post we have ever published at the Content Marketing Institute is "10 Must-Have Templates for Content Marketers." To that end, we wanted to provide a refresher on the most ...
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Do users care about your latest news?

Do users care about your latest news? | Irresistible Content | Scoop.it
Website owners seem fixated on including latest news on their homepage. However, is that really the right decision? Does anybody actually care about news?
Niclas Holmqvist's insight:

Clue: they don't. Users look for answers, not for news.

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15 Artists Celebrate 150 Years Of The London Underground

15 Artists Celebrate 150 Years Of The London Underground | Irresistible Content | Scoop.it
Four key stations showcase the Tube-inspired posters of contemporary artists. When London’s Metropolitan Railway made its debut way back in 1863, the steam-powered trains offered a novel way of navigating the city.
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4 Lessons in Creating Dynamic Social Content | Post-Advertising, a Story Worldwide Blog

4 Lessons in Creating Dynamic Social Content | Post-Advertising, a Story Worldwide Blog | Irresistible Content | Scoop.it
It’s imperative that brands understand their audiences and be able to answer questions like “Why would an audience care?” and “Why would an audience share?”
Niclas Holmqvist's insight:

Use variety and joy, be a person with a voice, experiment and listen, stretch but be true to your brand.

 

"Speed, honesty, humor, usefulness and relevance are some of the most important aspects of creating dynamic social content."

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How to Optimize Your Images for Facebook Edgerank [INFOGRAPHIC]

How to Optimize Your Images for Facebook Edgerank [INFOGRAPHIC] | Irresistible Content | Scoop.it
EdgeRank is the algorithm used by Facebook to help determine where and what posts appear on the news feed for each user by promoting interesting and relevant content they want to see first.
Niclas Holmqvist's insight:

Vässa armbågarna

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B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges

B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges | Irresistible Content | Scoop.it
Inspired by a reader's question, CMI takes a closer look at challenges B2B marketers face at both small and enterprise businesses. Check out our 9 ideas for solving some of the biggest content chal...
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