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CANAL+ LAUNCHES SEASON 4 OF GAME OF THRONES WITH AN AMBITIOUS TRANSMEDIA CAMPAIGN – Transmedia Storyteller

CANAL+ LAUNCHES SEASON 4 OF GAME OF THRONES WITH AN AMBITIOUS TRANSMEDIA CAMPAIGN – Transmedia Storyteller | Irresistible Content | Scoop.it

Via Simon Staffans
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Simon Staffans's curator insight, March 9, 2014 1:54 AM

Interesting campaign in Spain, from Rob and Conducttr,

Sam Allard's curator insight, March 13, 2014 2:59 AM

Using a massively multiplayer online Game of Thrones game to allow viewers to interact and become more immersed in the Television series. 

Irresistible Content
Articles on creativity, storytelling, science, strategy, fun and other practices that make your content irresistible.
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SOFII · ‘Social Swipe’: raising money for Misereor through interactive posters

SOFII · ‘Social Swipe’: raising money for Misereor through interactive posters | Irresistible Content | Scoop.it
The SOFII collection aims to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.
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Everything Brands Need to Know About Podcasts (but Were Afraid to Ask) — The Content Strategist

Everything Brands Need to Know About Podcasts (but Were Afraid to Ask) — The Content Strategist | Irresistible Content | Scoop.it
Since GE just topped the iTunes charts, we took a deep, data-driven look at everything marketers need to know about podcasts.
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Discover 4 Key Differences Between B2C and B2B Marketers [New Research]

Discover 4 Key Differences Between B2C and B2B Marketers [New Research] | Irresistible Content | Scoop.it
The Content Marketing Institute shares the latest on B2C marketers with B2C Content Marketing 2016: Benchmarks, Budgets, and Trends – North America.
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The first great works of digital literature are already being written | Technology | The Guardian

The first great works of digital literature are already being written | Technology | The Guardian | Irresistible Content | Scoop.it
Video games could be the greatest storytelling medium of our age – if only the worlds of art and technology would stop arguing and take notice
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Content Strategy for Everything

It's been six years since I wrote Content Strategy for the Web. Now, in 2015, the content strategy landscape is a much bigger, more complex place. How are comp…
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What Matthew Liddy learned in his first year running an interactive storytelling unit

What Matthew Liddy learned in his first year running an interactive storytelling unit | Irresistible Content | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, March 17, 2015 3:33 PM


Melody Kramer:  "The Australian Broadcasting Corporation (ABC News) has been producing interactive stories for many years, but it wasn’t until February of 2014 that Australia’s public broadcasting company formalized the process and created a team to focus exclusively on interactive storytelling."


DRC:  This article contains a great list of software tools and insights into the process of interactive storytelling that are useful beyond the newsroom.

Jeni Mawter's curator insight, March 21, 2015 9:19 PM

What the ABC is doing today will be of interest to all storytellers of tomorrow.

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The New York Public Library Is Using Old Maps To Create A Time Machine Of The City

The New York Public Library Is Using Old Maps To Create A Time Machine Of The City | Irresistible Content | Scoop.it
Think Google Maps with a time slider.
What if we could peel back the layers of the cities we live in? Imagine if you could look up any address in New York and be able to see what was there 10, 50, 100, or even 350 years ago.
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40 must read books on storytelling, play & design — Story R&D — Medium

40 must read books on storytelling, play & design - Story R&D - Medium
What are the best books for those interested in storytelling, play and design? While I was prepping for a course that I’m teaching this…
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Community Manager Insights: How to Create Sustained Engagement (Part 1)

Community Manager Insights: How to Create Sustained Engagement  (Part 1) | Irresistible Content | Scoop.it
Clint Patterson provides tips for creating sustained engagement in online communities.
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Customer Journey Maps - A 'Quick And Dirty' Technique To Create Them - Usability Geek

Customer Journey Maps - A 'Quick And Dirty' Technique To Create Them - Usability Geek | Irresistible Content | Scoop.it
Customer Journey Maps illustrate the journey user go through when interacting with a product/service. This article explains a Customer Journey Map technique
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Are you using Lego blocks to make your Content Marketing lean?

Are you using Lego blocks to make your Content Marketing lean? | Irresistible Content | Scoop.it
Repurposing micro-content into larger pieces is a great way to scale your content marketing.
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4 Storytelling Tips From The Co-Creator Of Blockbuster Mystery Podcast "Serial"

4 Storytelling Tips From The Co-Creator Of Blockbuster Mystery Podcast "Serial" | Irresistible Content | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, November 14, 2014 4:03 PM


Joe Berkowitz:  "Julie Snyder is the senior producer and co-creator of the hit podcast Serial. Here, she offers some guidelines for telling a story the Serial way."

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I Explored ‘Interstellar’ Using Oculus Rift. What I Found Was the Future of Storytelling

I Explored ‘Interstellar’ Using Oculus Rift. What I Found Was the Future of Storytelling | Irresistible Content | Scoop.it
The virtual reality of our sci-fi dreams is finally coming to life.
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Rescooped by Niclas Holmqvist from Project Management and Quality Assurance
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Digital Technology and Social Media - Indian Government Takes A Leap

Digital Technology and Social Media - Indian Government Takes A Leap | Irresistible Content | Scoop.it
The current Indian Government led by Prime Minister Narendra Modi is quite active on social media using digital technology compared to its predecessors. 

Via PebbleInTheStillWaters
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PebbleInTheStillWaters's curator insight, February 27, 12:32 AM

#DigitalTechnology #RailwayBudget2016 #RailBudget2016 #SocialMedia

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The Marketer's Guide to Facebook — The Content Strategist

The Marketer's Guide to Facebook — The Content Strategist | Irresistible Content | Scoop.it
How to master the most powerful advertising platform the world has ever seen.
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Why Your Brand Needs an Editor — The Content Strategist

Why Your Brand Needs an Editor — The Content Strategist | Irresistible Content | Scoop.it
In content marketing, credibility is king. Building an owned audience only works if your readers trust you. That trust is...
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10 Content Marketing Buzzwords That'll Make You Want to Go Live With Bears

10 Content Marketing Buzzwords That'll Make You Want to Go Live With Bears | Irresistible Content | Scoop.it
Gamification? Newsjacking? Micro-moments? Marketing lingo is truly a horrible language.
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50 Quotes That'll Make You a Better Content Marketer — The Content Strategist

50 Quotes That'll Make You a Better Content Marketer — The Content Strategist | Irresistible Content | Scoop.it
Last February, we shared 25 quotes that inspire us. This year, we've added 25 more from great thinkers, writers, and marketers that get us pumped to tell better stories every day.
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How Technicolor Changed Storytelling

How Technicolor Changed Storytelling | Irresistible Content | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, February 2, 2015 2:34 PM


Adrienne LaFrance:  "A century ago, people worried that color would ruin motion pictures; instead, it changed visual narratives forever" ...

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The 26 Surprising Rules Of Great Content Creation

The 26 Surprising Rules Of Great Content Creation | Irresistible Content | Scoop.it
Great content creation doesn't come about in the way you might expect. There are a few rules you might never have considered.
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The ABCs of Landing Pages That Work #infographic

The ABCs of Landing Pages That Work #infographic | Irresistible Content | Scoop.it
The ultra-creative Lauren Mancke designed this handy guide to help you remember landing page elements that make sales. Since you want your readers to act because your products and services assist them with something they lack, this infographic will keep you on track. Let’s jump right in to the ABCs of landing pages that work!
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How Meagan Cignoli Became the Queen of Branded Vines

How do you go from freelance photographer to the founder of a fast-growing creative agency in less than two years? For Meagan Cignoli, the secret was when she discovered Vine in early 2013.
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Why Copyblogger Is Killing Its Facebook Page - Copyblogger

Why Copyblogger Is Killing Its Facebook Page - Copyblogger | Irresistible Content | Scoop.it
An audience-first approach drives Copyblogger, and that's just one of the reasons why it's killing its Facebook page. Find out what led to the decision.
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Hundreds Of Uncharted Cities Will Get Maps Thanks To Crowdsourcing

Hundreds Of Uncharted Cities Will Get Maps Thanks To Crowdsourcing | Irresistible Content | Scoop.it
A huge number of cities around the world remain unmapped. The Missing Maps Project wants to crowdsource digital maps of the entire globe.
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