Colleen Jones discusses the writing of her new book, Does Your Content Work as well as her own content career and reaction to Clout. (RT @fouris_: Reminder: there's still time to win @leenjones new book, Does Your Content Work.
In the face of resource constraints, simply put, no one has time to do it all. We all face the dilemma of how to prioritize our online marketing activities in a world that constantly demands more, and this post aims to help you develop a consistent and integrated framework to navigate an increasingly complex ecosystem.
If it doesn’t spread, it’s dead. That’s the central argument of Spreadable Media, a 2013 book by Henry Jenkins, Sam Ford, and Joshua Green, which “challenges some of the prevailing metaphors and frameworks used to describe contemporary media.”
"Storytelling is like sex" wrote David Mamet, "everyone can do it, some of us are better at it than others." After three years of studying non-fiction storyt... (RT @AdamWestbrook: RT @kellyshetron: "Stories say 'Life is like this!
What are content modules? Content modules are small chunks of content that can be placed on standard web pages, typically in the right side-bar area or at the bottom of the page. Each module contains content that can be automatically (or manually) updated or changed based on certain criteria. Read More
BuzzFeed’s native adverts are the ones that pay the bills, but the principles on which native ads are created are founded in how it makes editorial content that people want to share. Sharing is key to how the company makes money, so here are 5 rules from editorial director Jack Shepherd on how to create content that people want to share.
Business owners and marketers are under such time pressure. How can they have an effective web presence and keep the business going at the same time? This guide provides helpful tips to keep the content flowing when time is short
Pitching plays an important part in getting creative works off the ground.Alex Alexander, connected entertainment officer (CEO) and founder of FourTwelve (412) in Australia, shares some tips for crafting a successful pitch with Transmedia NZ's Fiona
"Content is king" is so 2012. Try this one on for size: "Design protects the castle." From younger media companies like Flipboard to established royalty like The New York Times, innovative page designs have turned traditional writing into striking visual experiences.