According to GetResponse blogger Marya Jan, creating quality content requires that you infuse the unique, mutual personality characteristics of businesses and their customers into whatever gets written.
Feeling stuck, or scared to start? Here's a little push. Your blank page might be a stalled passion project, a heavily procrastinated expense report, a long delayed life change, or an actual page that needs to be filled with creativity and wit.
SEO has become a cornerstone in content marketing campaigns as businesses look to establish a presence on the Internet. However, SEO is about more than just making sure you have the appropriate keywords placed in landing pages and blog posts. Search engines are getting smarter – specifically Google – which is constantly trying to keep the playing field leveled with every new update. Google’s goal is to ensure that Web surfers are getting quality results each time they submit a search query, and you need to keep these guidelines in mind to make sure your company site actually reaches your target audience. That being said, it helps to know how to optimize your SEO strategy to make sure that you’re always tapping into the potential of the Web. Here are eight tools you can use to enhance your current SEO plan. Continue reading →