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Learn the 4 Stages of a Social Media Content Strategy - Salesforce Marketing Cloud

1) Reporter. 2) Producer. 3) Editor. 4) Publisher.

Niclas Holmqvist's insight:

"Content is not an optional component of social media. Companies need content to tell their stories. It is the core of what the outside world sees."

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Irresistible Content
Articles on creativity, storytelling, science, strategy, fun and other practices that make your content irresistible.
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Rescooped by Niclas Holmqvist from Content Marketing Observatory
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50 Content Marketing Predictions for 2014

Curated by the Content Marketing Institute.


Via Frank Delmelle
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Game Design as Narrative Architecture | Electronic Book Review

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8 Tips to Creating Engaging Content in an Era of Content Overload • InboundWriter

8 Tips to Creating Engaging Content in an Era of Content Overload • InboundWriter | Irresistible Content | Scoop.it
Content overload is causing content marketers to become the victims of their own successes. Here are 8 ways to develop new and engaging content.
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Why Do People Share? The Science & Psychology Behind Viral Content

Why Do People Share? The Science & Psychology Behind Viral Content | Irresistible Content | Scoop.it
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GEITF 2013 - MacTaggart Lecture 2013

From his unique perspective as a director, producer and actor working across the world on stage and screen, mainstream networks and the internet, Kevin Space...
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The Language of Content Strategy

The Language of Content Strategy | Irresistible Content | Scoop.it

Each week, we feature a guest expert who will define and help you understand an important term every content strategist should know and understand. 52 weeks. 52 terms. 52 definitions. 52 essays from 52 experts. This is the beginning of a common language. The language of content strategy.

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Get happy in the world's happiest countries

Get happy in the world's happiest countries | Irresistible Content | Scoop.it
Is there pixie dust mixed into the food, drink of the happiest places on Earth? Or is it something in the crisp, clear air?
Niclas Holmqvist's insight:

Sverige på femte plats

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50 things you don't know about non-fiction storytelling (for journa...

"Storytelling is like sex" wrote David Mamet, "everyone can do it, some of us are better at it than others." After three years of studying non-fiction storyt... (RT @AdamWestbrook: RT @kellyshetron: "Stories say 'Life is like this!
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CANAL+ LAUNCHES SEASON 4 OF GAME OF THRONES WITH AN AMBITIOUS TRANSMEDIA CAMPAIGN – Transmedia Storyteller

CANAL+ LAUNCHES SEASON 4 OF GAME OF THRONES WITH AN AMBITIOUS TRANSMEDIA CAMPAIGN – Transmedia Storyteller | Irresistible Content | Scoop.it

Via Simon Staffans
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Simon Staffans's curator insight, March 8, 10:54 PM

Interesting campaign in Spain, from Rob and Conducttr,

Sam Allard's curator insight, March 12, 11:59 PM

Using a massively multiplayer online Game of Thrones game to allow viewers to interact and become more immersed in the Television series. 

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15 Storytelling Techniques for Writing a Better Brand Story | Inbound & Content Marketing Hub

15 Storytelling Techniques for Writing a Better Brand Story | Inbound & Content Marketing Hub | Irresistible Content | Scoop.it
Create a powerful brand story that grabs prospects’ attention like a great movie with these 15 brand storytelling techniques.
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Using Content Modules to Improve Efficiency and User Experience - Content Strategy Inc.

Using Content Modules to Improve Efficiency and User Experience - Content Strategy Inc. | Irresistible Content | Scoop.it
What are content modules?
Content modules are small chunks of content that can be placed on standard web pages, typically in the right side-bar area or at the bottom of the page. Each module contains content that can be automatically (or manually) updated or changed based on certain criteria. Read More
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5 rules from BuzzFeed on how to create shareable content

5 rules from BuzzFeed on how to create shareable content | Irresistible Content | Scoop.it
BuzzFeed’s native adverts are the ones that pay the bills, but the principles on which native ads are created are founded in how it makes editorial content that people want to share. Sharing is key to how the company makes money, so here are 5 rules from editorial director Jack Shepherd on how to create content that people want to share.
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Rescooped by Niclas Holmqvist from Content Curation World
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A Curated Collection of The Best Search Engines Organized Around Your Needs


Via Robin Good
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Mary Clark's curator insight, March 9, 8:15 PM

Exactly what it says!  Via @Robin Good

Terheck's curator insight, March 10, 1:01 AM

A good selection of search engines organized according to what you need to find.

Fatima Formariz's curator insight, March 31, 2:41 PM

Refining research by choosing best fitting search engines..

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Ultimate Reality

Ultimate Reality | Irresistible Content | Scoop.it
Augmented reality's next step, tested in a recent media campaign for History Channel's Vikings
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2014.The Trans Museum Experiment - Google Drive


Via Simon Staffans
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Simon Staffans's curator insight, April 12, 2:41 AM

Interesting - transmedia and state museums, a presentation/study well put together.

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These Diagrams Reveal How To Negotiate With People Around The World

These Diagrams Reveal How To Negotiate With People Around The World | Irresistible Content | Scoop.it
Key insights for international business.
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Extending story... | The Big Idea | Te Aria Nui

Extending story... | The Big Idea | Te Aria Nui | Irresistible Content | Scoop.it
Transmedia NZ's Fiona Milburn brings us the third and final post in a series looking at how innovative storytellers use social media tools to extend narrative and engage audiences.This time we discuss groundbreaking projects which utilise Pinterest,
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The Content Lifecycle - The Content Philosopher

The Content Lifecycle - The Content Philosopher | Irresistible Content | Scoop.it
It has been a year since I spend a few weeks on beautiful Denman Island, British Columbia. Aside from doing a few other things, I did find some time to work on some models of the Content Lifecycle - usually...
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A New Pepsi Ad Shocks Londoners Waiting At The Bus Stop

A New Pepsi Ad Shocks Londoners Waiting At The Bus Stop | Irresistible Content | Scoop.it
Londoners left stunned.
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5 Tips On Branding For Good From Successful Social Entrepreneurs

5 Tips On Branding For Good From Successful Social Entrepreneurs | Irresistible Content | Scoop.it
How can you make the most impact? By getting people inspired about what you're doing. Take some advice from these companies that have figured it out.
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Visual Storytelling: Why Data Visualization is a Content Marketing ...

Visual Storytelling: Why Data Visualization is a Content Marketing ... | Irresistible Content | Scoop.it
To make your Content Marketing work stand out you need to combine visual elements through storytelling. Read to learn more on data visualization.
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The Fascinating Psychology Behind Word-of-Mouth Marketing

The Fascinating Psychology Behind Word-of-Mouth Marketing | Irresistible Content | Scoop.it
At SXSW, Wharton professor and author Jonah Berger shared what 10 years of research taught him about word of mouth.
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ILLUSTRATION ART: THE LOST VOCABULARY OF VISUAL STORYTELLING, day 1

ILLUSTRATION ART: THE LOST VOCABULARY OF VISUAL STORYTELLING, day 1 | Irresistible Content | Scoop.it
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#21 Colleen Jones interview - A Content Matters podcast by Four-i's

#21 Colleen Jones interview - A Content Matters podcast by Four-i's | Irresistible Content | Scoop.it
Colleen Jones discusses the writing of her new book, Does Your Content Work as well as her own content career and reaction to Clout. (RT @fouris_: Reminder: there's still time to win @leenjones new book, Does Your Content Work.
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Examples of Transmedia and Cross-Platform Storytelling – Books, Blogs, Film, Marketing and Awareness Initiatives | Sparrow Hall – Immersive Storyteller

Examples of Transmedia and Cross-Platform Storytelling – Books, Blogs, Film, Marketing and Awareness Initiatives | Sparrow Hall – Immersive Storyteller | Irresistible Content | Scoop.it
A list of my favorite transmedia and cross-platform stories (books, movies, blogs and more) that I put together for the BlogWorld 2012 Conference.
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6 Steps to Compiling an Integrated Online Marketing Strategy

6 Steps to Compiling an Integrated Online Marketing Strategy | Irresistible Content | Scoop.it
In the face of resource constraints, simply put, no one has time to do it all. We all face the dilemma of how to prioritize our online marketing activities in a world that constantly demands more, and this post aims to help you develop a consistent and integrated framework to navigate an increasingly complex ecosystem.

Via Stefano Principato
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Stefano Principato's curator insight, February 24, 6:23 AM

Develop core objectives for the specific channels we would invest in

Jordi Carrió Jamilà's curator insight, March 1, 11:32 AM

Excelente artículo