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Articles on strategy, creativity, storytelling, fun, and other practices that make your content irresistible.
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Niclas Holmqvist
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Branded content is egocentric brand marketing. Developing a content brand puts the audience first. Power your business storytelling by creating a content brand. Delete the scoop?
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Consulting companies like Activate Networks use social network diagrams to help pharmaceutical marketers identify prescribing histories and relationships among doctors. Delete the scoop?
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The first step in planning a content strategy is conducting a content audit. Learn how to do it here, with a special focus on SEO.
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Inspired by a reader's question, CMI takes a closer look at challenges B2B marketers face at both small and enterprise businesses. Check out our 9 ideas for solving some of the biggest content chal... Delete the scoop?
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In the first of a four-part series, Sandi Wassmer establishes a framework for content strategy Delete the scoop?
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Mark Wilson: "Ever wonder why all movies seem to look the same? Yeah, there’s a reason." Via The Digital Rocking Chair 
Digital Cinema in Transition's curator insight,
May 11, 12:53 PM
Also see our digital cnema study at http://www.digitalcinema.ca Delete the scoop?
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How do colors affect us when we buy things? The latest research reveals the science of colors in marketing and how to use it for your advantage: Delete the scoop?
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Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?
Niclas Holmqvist's insight:
Flera bra exempel. Delete the scoop?
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From participatory budgets to civic engagement games, cities are coming up with all kinds of new ways to bring citizens into the planning process.
Niclas Holmqvist's insight:
Games for civic engagement. Delete the scoop?
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Now that you've seen the first stunning trailer for Neill Blomkamp's Elysium and picked apart the screencaps, you can start to see a few similarites to Blomkamp's first movie, District 9.
Niclas Holmqvist's insight:
Layers of meaning, but story first. Delete the scoop?
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The expectations towards content marketing will increase in the coming years. Consumers will be spoiled with so many interesting content, that the low quality work will have no audience anymore. Even the average work will have no audience anymore. Via Frank Delmelle Delete the scoop?
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Storytelling är ett starkt verktyg för att berätta om ett företags historia. Här är tre exempel på lyckad storytelling
Niclas Holmqvist's insight:
"Att bara använda historien för pliktskyldig avbockning är verkligen att slösa bort ett oerhört starkt kapital." Delete the scoop?
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It’s imperative that brands understand their audiences and be able to answer questions like “Why would an audience care?” and “Why would an audience share?”
Niclas Holmqvist's insight:
Use variety and joy, be a person with a voice, experiment and listen, stretch but be true to your brand.
"Speed, honesty, humor, usefulness and relevance are some of the most important aspects of creating dynamic social content." Delete the scoop?
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![How to Optimize Your Images for Facebook Edgerank [INFOGRAPHIC] | Irresistible Content | Scoop.it](http://img.scoop.it/M9KADs5oEdaJhxa3GT1GJjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
EdgeRank is the algorithm used by Facebook to help determine where and what posts appear on the news feed for each user by promoting interesting and relevant content they want to see first.
Niclas Holmqvist's insight:
Vässa armbågarna Delete the scoop?
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Inspired by a reader's question, CMI takes a closer look at challenges B2B marketers face at both small and enterprise businesses. Check out our 9 ideas for solving some of the biggest content chal... Delete the scoop?
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From selecting a good topic, to finding the right data, analyzing the data, conducting research and building a narrative - creating a good infographic Delete the scoop?
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That awesome idea you just had for a book? A thousand other writers already had that same idea. Throw it away until you come up with something unique. It won’t be, but it can be. Begin with... Delete the scoop?
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This infographic explains content marketing and its advantages for companies/organisations/brand. Via Ally Greer 
Emmanuel Gigante's curator insight,
May 1, 2:53 AM
why the dirty little letter in your content is "n" it should be "x" Delete the scoop?
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Real-time advertising. Newsjacking. Conversational marketing. Call it what you will, creative communication that plays off of the cultural moment has become a necessary addition to the marketer’s skill set. Delete the scoop?
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Content - Like the word content itself, content strategy is often an ambivalent term. But, however you define it, any good content strategist should have these seven skill sets. Via paulo oliveira Delete the scoop?
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the key to strong content marketing is to stop thinking about how to shock your audience into paying attention and start thinking about what they want to know. Delete the scoop?
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Author and professor Jonathan Gottschall talks about why a compelling narrative is critical, not just for fiction, but for communication and connections of all kinds. Delete the scoop?
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