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the benefits of curating the world's best content.
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Branded content is egocentric brand marketing. Developing a content brand puts the audience first. Power your business storytelling by creating a content brand.
- 60% of the news in infographics …
Consulting companies like Activate Networks use social network diagrams to help pharmaceutical marketers identify prescribing histories and relationships among doctors.
Inspired by a reader's question, CMI takes a closer look at challenges B2B marketers face at both small and enterprise businesses. Check out our 9 ideas for solving some of the biggest content chal...
In the first of a four-part series, Sandi Wassmer establishes a framework for content strategy
Mark Wilson: "Ever wonder why all movies seem to look the same? Yeah, there’s a reason."
Literary analysis becomes a big business. :-)
Also see our digital cnema study at http://www.digitalcinema.ca
C'est quoi ce film déjà?
How do colors affect us when we buy things? The latest research reveals the science of colors in marketing and how to use it for your advantage:
Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?
Flera bra exempel.
From participatory budgets to civic engagement games, cities are coming up with all kinds of new ways to bring citizens into the planning process.
Games for civic engagement.
Now that you've seen the first stunning trailer for Neill Blomkamp's Elysium and picked apart the screencaps, you can start to see a few similarites to Blomkamp's first movie, District 9.
Layers of meaning, but story first.
The expectations towards content marketing will increase in the coming years. Consumers will be spoiled with so many interesting content, that the low quality work will have no audience anymore. Even the average work will have no audience anymore.
Storytelling är ett starkt verktyg för att berätta om ett företags historia. Här är tre exempel på lyckad storytelling
"Att bara använda historien för pliktskyldig avbockning är verkligen att slösa bort ett oerhört starkt kapital."
It’s imperative that brands understand their audiences and be able to answer questions like “Why would an audience care?” and “Why would an audience share?”
Use variety and joy, be a person with a voice, experiment and listen, stretch but be true to your brand.
"Speed, honesty, humor, usefulness and relevance are some of the most important aspects of creating dynamic social content."
EdgeRank is the algorithm used by Facebook to help determine where and what posts appear on the news feed for each user by promoting interesting and relevant content they want to see first.
From selecting a good topic, to finding the right data, analyzing the data, conducting research and building a narrative - creating a good infographic
That awesome idea you just had for a book? A thousand other writers already had that same idea. Throw it away until you come up with something unique. It won’t be, but it can be. Begin with...
The easier way to collect and structure content for your web projects.
This infographic explains content marketing and its advantages for companies/organisations/brand.
Thought content marketing was a fad? Think again.
why the dirty little letter in your content is "n" it should be "x"
Real-time advertising. Newsjacking. Conversational marketing. Call it what you will, creative communication that plays off of the cultural moment has become a necessary addition to the marketer’s skill set.
Content - Like the word content itself, content strategy is often an ambivalent term. But, however you define it, any good content strategist should have these seven skill sets.
the key to strong content marketing is to stop thinking about how to shock your audience into paying attention and start thinking about what they want to know.
Author and professor Jonathan Gottschall talks about why a compelling narrative is critical, not just for fiction, but for communication and connections of all kinds.