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Rescooped by Niclas Holmqvist from Transmedia: Storytelling for the Digital Age onto Irresistible Content |
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Lewis Wallace: "If you’re looking to build a web video empire, you’d be wise to take a lesson or two from Felicia Day.After finding success on Buffy the Vampire Slayer, The Guild and Doctor Horrible’s Sing-Along Blog, the actress, writer and producer rolled out an impressive roster of web series under her Geek & Sundry banner."
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Content Strategy has recently emerged as "the next big thing" for digital designers and marketers.
Via Kazumichi Sakata (Mario), paulo oliveira Delete the scoop?
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You have to reach a little bit to get our of the social media echo chamber, or, "How Dr. Seuss can inspire great blogging! Delete the scoop?
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While the importance of content marketing is beyond dispute, with 90% of respondents believing that it will become more important over the next 12 months, just 38% currently have a defined strategy in place. Delete the scoop?
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Here’s my favourite recent integrated transmedia production. I put this one together for a talk for the Transmédia Journées Festival in Montreal and I’m still a little OCD about following the Sherlock Twitter streams. Delete the scoop?
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Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands doing it well are harder to find. That seems to be changing, though. Delete the scoop?
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