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Felicia Day Shares Secrets of Successful Web Video

Felicia Day Shares Secrets of Successful Web Video | Irresistible Content | Scoop.it

Lewis Wallace:  "If you’re looking to build a web video empire, you’d be wise to take a lesson or two from Felicia Day.After finding success on Buffy the Vampire Slayer, The Guild and Doctor Horrible’s Sing-Along Blog, the actress, writer and producer rolled out an impressive roster of web series under her Geek & Sundry banner."


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Irresistible Content
Articles on creativity, storytelling, science, strategy, fun and other practices that make your content irresistible.
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Content marketing defined: a customer-centric definition

Content marketing defined: a customer-centric definition | Irresistible Content | Scoop.it
Content marketing definition: a customer-centric definition of content marketing, evolutions and a crowdsourced list of other definitions.
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4 Focuses of Content Strategy - Content Strategy Inc.

4 Focuses of Content Strategy - Content Strategy Inc. | Irresistible Content | Scoop.it
There are so many ways to slice and dice content strategy. The real benefit come from integrating the various focuses of content strategy.
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Transmedia Playbook – Transmedia Storyteller

Niclas Holmqvist's insight:

We’re delighted to release the first version of what we plan to be an ongoing work – the Transmedia Playbook. The purpose of the book is to stimulate ideas and inspiration. It’s a small catalog of participatory transmedia storytelling experiences intended to remind, suggest, provoke and inspire creators.

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10 Steps to Scale Your Content Marketing Strategy

10 Steps to Scale Your Content Marketing Strategy | Irresistible Content | Scoop.it
A successful content marketing strategy is one that's not only built to handle current industry needs and challenges, but can also scale to meet the demands brought about by successful growth. Here...
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The Co-op Revolution: 7 Rules for Collaborative Game Design

Games are everywhere - and everyone’s a gamer. Yet most people’s assumptions about gaming and gamification revolve around competitive, zero-sum experiences. Th…
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40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think

40 Of The Most Powerful Social Issue Ads That’ll Make You Stop And Think | Irresistible Content | Scoop.it
Many people complain about advertisements as an obnoxious way for companies to invade our everyday lives and cram their products down our throats, but that's not all that advertisements are good for. The advertisements on this list are excellent examples of effective advertising strategies for social issue campaigns that let their voices be heard.
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Bernays: Kungen av PR | tobias rasmusson WiKiPiCKitobias rasmusson WiKiPiCKi

Bernays: Kungen av PR | tobias rasmusson WiKiPiCKitobias rasmusson WiKiPiCKi | Irresistible Content | Scoop.it
Edward Bernays, PR, Public Relations, Freud, Sigmund Freud, psykologi, påverkan, propaganda, motivationsforskning, reklam, kommunikation
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24 Historic Black and White Photos Colorized

24 Historic Black and White Photos Colorized | Irresistible Content | Scoop.it
  One of the greatest components of reddit are the thriving subreddits, niche communities of people who share a passion for a specific topic. One of the Sifter's personal favourites is r/Color...
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Unlocking the transformative potential of storytelling | dubbed ...

Unlocking the transformative potential of storytelling | dubbed ... | Irresistible Content | Scoop.it
“In this article she talks about how creative story telling approaches can make people participate in political discussion and how their stories can lead to transformative processes in their own environment.”
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Ultimate Reality

Ultimate Reality | Irresistible Content | Scoop.it
Augmented reality's next step, tested in a recent media campaign for History Channel's Vikings
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Rescooped by Niclas Holmqvist from #transmediascoop
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2014.The Trans Museum Experiment - Google Drive


Via Simon Staffans
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Simon Staffans's curator insight, April 12, 5:41 AM

Interesting - transmedia and state museums, a presentation/study well put together.

Brad Tollefson's curator insight, April 23, 12:56 PM

How does transmedia get funded, and play out in a public setting? Also trying to figure out advantages/disadvantages of Google presentation tool...

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These Diagrams Reveal How To Negotiate With People Around The World

These Diagrams Reveal How To Negotiate With People Around The World | Irresistible Content | Scoop.it
Key insights for international business.
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Extending story... | The Big Idea | Te Aria Nui

Extending story... | The Big Idea | Te Aria Nui | Irresistible Content | Scoop.it
Transmedia NZ's Fiona Milburn brings us the third and final post in a series looking at how innovative storytellers use social media tools to extend narrative and engage audiences.This time we discuss groundbreaking projects which utilise Pinterest,
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Brand Storytelling Lessons From a Successful Screenwriting Instructor

Brand Storytelling Lessons From a Successful Screenwriting Instructor | Irresistible Content | Scoop.it
Just because storytelling is becoming more popular doesn't mean it's always being done well. In truth, effective storytelling is deceptively difficult, requiring dedication, focus, and ongoing prac...
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Edited Volume "Rethinking Gamification" Out

Edited Volume "Rethinking Gamification" Out | Irresistible Content | Scoop.it
The Gamification Lab and the Hybrid Publishing Lab of Leuphana University just released a nice Creative Commons-licensed edited collection of contributions that are "Rethinking Gamification". The P...
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Write Stories, Not Press Releases: Microsoft and AmEx Reveal How to Win the Storytelling Arms Race

Write Stories, Not Press Releases: Microsoft and AmEx Reveal How to Win the Storytelling Arms Race | Irresistible Content | Scoop.it
“The idea of writing a press release—for me—feels like the worst thing imaginable.
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What Happens When a Writer Purges His Library

What Happens When a Writer Purges His Library | Irresistible Content | Scoop.it
Long before e-books and the cloud, I got rid of my library. I didn’t regret it.
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Brands as Publishers.

Brands as Publishers. | Irresistible Content | Scoop.it
This report gives an overview of brands becoming content publishers.
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What Mary Meeker's Internet Trends Report Means for the Future of Content

What Mary Meeker's Internet Trends Report Means for the Future of Content | Irresistible Content | Scoop.it
Last week, Mary Meeker of Kleiner Perkins Caufield Byers presented her Internet Trends report for 2014 at the Code Conference in California. Since we're fans of tl;dr analyses & content curation, though, here are some of the most important points from the first half of the report.

Via Ally Greer
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Brian Fanzo's curator insight, June 4, 6:19 PM

Change is happening and content must provide value and stand out from the noise but more importantly be timely! 

Kai Bösterling's curator insight, June 15, 4:42 PM
The best & most successful types of content are "uploadable, shareable, and findable." [Mary Meeker] #Quote #ContentMarketing
niftyjock's curator insight, June 17, 9:56 PM

more Upload less Download (MULD)

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How to Prepare Your Brand for Business Storytelling Success

How to Prepare Your Brand for Business Storytelling Success | Irresistible Content | Scoop.it
Business storytelling leverages well-crafted narratives in a diverse range of content types. When it's done well, it can effectively support your brand, forging a strong connection with your audien...
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The Power Of Storytelling As A Strategic Business Tool

The Power Of Storytelling As A Strategic Business Tool | Irresistible Content | Scoop.it
The Power Of Storytelling As A Strategic Business Tool. Intelligenthq Storytelling is all about winning hearts and minds. Whether the audience are customer
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The Best Branded Content of 2014 So Far

The Best Branded Content of 2014 So Far | Irresistible Content | Scoop.it
“I combed through hundreds of pieces of branded content researching this piece, and I must say, at no point was I tempted to quit my job at Contently and relocate to the remote jungles of Central America.”
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Game Design as Narrative Architecture | Electronic Book Review

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8 Tips to Creating Engaging Content in an Era of Content Overload • InboundWriter

8 Tips to Creating Engaging Content in an Era of Content Overload • InboundWriter | Irresistible Content | Scoop.it
Content overload is causing content marketers to become the victims of their own successes. Here are 8 ways to develop new and engaging content.
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Why Do People Share? The Science & Psychology Behind Viral Content

Why Do People Share? The Science & Psychology Behind Viral Content | Irresistible Content | Scoop.it
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