Each week, we feature a guest expert who will define and help you understand an important term every content strategist should know and understand. 52 weeks. 52 terms. 52 definitions. 52 essays from 52 experts. This is the beginning of a common language. The language of content strategy.
"Storytelling is like sex" wrote David Mamet, "everyone can do it, some of us are better at it than others." After three years of studying non-fiction storyt... (RT @AdamWestbrook: RT @kellyshetron: "Stories say 'Life is like this!
What are content modules? Content modules are small chunks of content that can be placed on standard web pages, typically in the right side-bar area or at the bottom of the page. Each module contains content that can be automatically (or manually) updated or changed based on certain criteria. Read More
BuzzFeed’s native adverts are the ones that pay the bills, but the principles on which native ads are created are founded in how it makes editorial content that people want to share. Sharing is key to how the company makes money, so here are 5 rules from editorial director Jack Shepherd on how to create content that people want to share.
Transmedia NZ's Fiona Milburn brings us the third and final post in a series looking at how innovative storytellers use social media tools to extend narrative and engage audiences.This time we discuss groundbreaking projects which utilise Pinterest,
It has been a year since I spend a few weeks on beautiful Denman Island, British Columbia. Aside from doing a few other things, I did find some time to work on some models of the Content Lifecycle - usually...
Colleen Jones discusses the writing of her new book, Does Your Content Work as well as her own content career and reaction to Clout. (RT @fouris_: Reminder: there's still time to win @leenjones new book, Does Your Content Work.
In the face of resource constraints, simply put, no one has time to do it all. We all face the dilemma of how to prioritize our online marketing activities in a world that constantly demands more, and this post aims to help you develop a consistent and integrated framework to navigate an increasingly complex ecosystem.