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Articles on strategy, creativity, storytelling, fun, and other practices that make your content irresistible.
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The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible. Via janlgordon, C-Marketing 
janlgordon's comment,
June 18, 3:01 PM
Anastasia M. Ashman Great to see you, so sorry I'm late in responding, sooooooo busy, hope you're doing well!!
janlgordon's comment,
June 18, 3:01 PM
Anastasia M. Ashman Great to see you, so sorry I'm late in responding, sooooooo busy, hope you're doing well!!
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Bryan Bishop: 'Speaking Wednesday at a panel at the University of Southern California — joined by Microsoft’s Don Mattrick — George Lucas and Steven Spielberg argued that introducing the concept of interactivity fundamentally changes the experience. "They’re always going to be different," Lucas said when asked if movies and games were going to become more similar. "They’re never going to be the same."' Via The Digital Rocking Chair 
Digital Cinema in Transition's curator insight,
June 14, 3:14 PM
Please visit http://www.digitalcinema.ca for one of our surveys! 
Louise Robinson-Lay's curator insight,
June 14, 6:22 PM
The way that we connect to static story as opposed to interactive story is an interesting topic. The masters of the genres discuss it here. Delete the scoop?
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"Social media has provided brands and audiences a unique way to connect, but there's a fine line between providing useful, entertaining content and spamming. (...) A fan can opt out of receiving your brand’s content with a single click, so it’s imperative that they’re receiving the type of content that’s valuable to them. To that end, we’ve put together a list of 5 things your audience really wants from your social presence." Via Frank Delmelle Delete the scoop?
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By far, the most popular post we have ever published at the Content Marketing Institute is "10 Must-Have Templates for Content Marketers." To that end, we wanted to provide a refresher on the most ... Delete the scoop?
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Website owners seem fixated on including latest news on their homepage. However, is that really the right decision? Does anybody actually care about news?
Niclas Holmqvist's insight:
Clue: they don't. Users look for answers, not for news. Delete the scoop?
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Four key stations showcase the Tube-inspired posters of contemporary artists. When London’s Metropolitan Railway made its debut way back in 1863, the steam-powered trains offered a novel way of navigating the city. Delete the scoop?
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It’s imperative that brands understand their audiences and be able to answer questions like “Why would an audience care?” and “Why would an audience share?”
Niclas Holmqvist's insight:
Use variety and joy, be a person with a voice, experiment and listen, stretch but be true to your brand.
"Speed, honesty, humor, usefulness and relevance are some of the most important aspects of creating dynamic social content." Delete the scoop?
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EdgeRank is the algorithm used by Facebook to help determine where and what posts appear on the news feed for each user by promoting interesting and relevant content they want to see first.
Niclas Holmqvist's insight:
Vässa armbågarna Delete the scoop?
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Inspired by a reader's question, CMI takes a closer look at challenges B2B marketers face at both small and enterprise businesses. Check out our 9 ideas for solving some of the biggest content chal... Delete the scoop?
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From selecting a good topic, to finding the right data, analyzing the data, conducting research and building a narrative - creating a good infographic Delete the scoop?
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That awesome idea you just had for a book? A thousand other writers already had that same idea. Throw it away until you come up with something unique. It won’t be, but it can be. Begin with... Delete the scoop?
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A new ebook from Jay Baer, Convince & Convert, and the Content Marketing Institute: A Field Guide to the Four Types of Content Marketing Metrics is a playbook f
Niclas Holmqvist's insight:
"If your mom wouldn't share your content, it's not good enough." Delete the scoop?
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Technology creates new ways to "surface data, explain information, distribute content and engage readers," says Erin Scottberg, who spoke with The Content Strategist about the changing content marketing space. Delete the scoop?
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When considering mobile as platform for transmedia storytelling, it's useful to imagine it as a window into the imagination. The mobile device provides an opportunity to reinterpret the real world and make the mundane part of a storyworld and vic... Delete the scoop?
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Giving Viewers What They Want: "In any business, the ability to see into the future is the killer app, and Netflix may be getting close with 'House of Cards'."
Niclas Holmqvist's insight:
Fascinating but somewhat annoying. I would like to compare the creative work of writing and producing the series to working within strict brand guidelines. Delete the scoop?
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Vid ett gult skrivbord på fjärde våningen i Dunkers kulturhus har Annika Gustafson sin arbetsplats. Hon är lite skeptisk till den intensivt gula...
Niclas Holmqvist's insight:
Från Helsingborg, Skåne. Transmedia, kreativa näringar och affärsmodeller. Delete the scoop?
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Branded content is egocentric brand marketing. Developing a content brand puts the audience first. Power your business storytelling by creating a content brand. Delete the scoop?
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Consulting companies like Activate Networks use social network diagrams to help pharmaceutical marketers identify prescribing histories and relationships among doctors. Delete the scoop?
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The first step in planning a content strategy is conducting a content audit. Learn how to do it here, with a special focus on SEO.
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Inspired by a reader's question, CMI takes a closer look at challenges B2B marketers face at both small and enterprise businesses. Check out our 9 ideas for solving some of the biggest content chal... Delete the scoop?
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In the first of a four-part series, Sandi Wassmer establishes a framework for content strategy Delete the scoop?
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Mark Wilson: "Ever wonder why all movies seem to look the same? Yeah, there’s a reason." Via The Digital Rocking Chair
Digital Cinema in Transition's curator insight,
May 11, 12:53 PM
Also see our digital cnema study at http://www.digitalcinema.ca Delete the scoop?
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