I recently spent two days at the headquarters of a global enterprise speaking with various stakeholders from across their marketing organization about content marketing.
The purpose of the discussions was to uncover how content is being conceived, created, used, re-used, published and disseminated within the organization. Is there sufficient sharing and cross-departmental cooperation, or are different divisions reinventing the same wheel? Who creates what content, how is it approved, and where does it reside?
Via Gregg Breward, paulo oliveira