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What’s "Content" Anyway?

What’s "Content" Anyway? | Irresistible Content | Scoop.it
I recently spent two days at the headquarters of a global enterprise speaking with various stakeholders from across their marketing organization about content marketing.

 

The purpose of the discussions was to uncover how content is being conceived, created, used, re-used, published and disseminated within the organization. Is there sufficient sharing and cross-departmental cooperation, or are different divisions reinventing the same wheel? Who creates what content, how is it approved, and where does it reside?


Via Gregg Breward, paulo oliveira
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Nick Moxon's curator insight, March 21, 2013 6:18 AM

I found this article very relevant to our week 3 class as we focused on the four communication pillars of IMC and this discusses the component of "Content" different to that in the lecture. The main lesson I learnt from reading this article was that the companies discussed, their marketing departments viewed their various job as a set of individual tasks that they are assigned to complete in their working week in which they fail to incorporate the purpose of what they are trying to achieve. Team work and synergy amongst workers is crucial for a company to successfully channel their marketing campaigns to the consumer and to be successfully externally you must first have a strong internal focus in any company.

Charlotte Eglinton's comment, March 21, 2013 3:04 PM
Very relevant, content strategy helps grow a business and customer needs, it also provides strategic direction on how to improve content and content processes can help to achieve specific goals/objectives. The content strategy is a continual process of improvement.
Aleysha Kelly's comment, March 21, 2013 5:50 PM
Good article Nick. It really stresses the importance of content and how without it an organizations channels will no be in synergy. I like how the article also discusses the importance of knowing that all members of the organization must understand content and all be on the same page so to speak as they are part of the wider picture.
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What Matthew Liddy learned in his first year running an interactive storytelling unit

What Matthew Liddy learned in his first year running an interactive storytelling unit | Irresistible Content | Scoop.it

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The Digital Rocking Chair's curator insight, March 17, 3:33 PM


Melody Kramer:  "The Australian Broadcasting Corporation (ABC News) has been producing interactive stories for many years, but it wasn’t until February of 2014 that Australia’s public broadcasting company formalized the process and created a team to focus exclusively on interactive storytelling."


DRC:  This article contains a great list of software tools and insights into the process of interactive storytelling that are useful beyond the newsroom.

Jeni Mawter's curator insight, March 21, 9:19 PM

What the ABC is doing today will be of interest to all storytellers of tomorrow.

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The New York Public Library Is Using Old Maps To Create A Time Machine Of The City

The New York Public Library Is Using Old Maps To Create A Time Machine Of The City | Irresistible Content | Scoop.it
Think Google Maps with a time slider.
What if we could peel back the layers of the cities we live in? Imagine if you could look up any address in New York and be able to see what was there 10, 50, 100, or even 350 years ago.
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40 must read books on storytelling, play & design — Story R&D — Medium

40 must read books on storytelling, play & design - Story R&D - Medium
What are the best books for those interested in storytelling, play and design? While I was prepping for a course that I’m teaching this…
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Community Manager Insights: How to Create Sustained Engagement (Part 1)

Community Manager Insights: How to Create Sustained Engagement  (Part 1) | Irresistible Content | Scoop.it
Clint Patterson provides tips for creating sustained engagement in online communities.
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Customer Journey Maps - A 'Quick And Dirty' Technique To Create Them - Usability Geek

Customer Journey Maps - A 'Quick And Dirty' Technique To Create Them - Usability Geek | Irresistible Content | Scoop.it
Customer Journey Maps illustrate the journey user go through when interacting with a product/service. This article explains a Customer Journey Map technique
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Are you using Lego blocks to make your Content Marketing lean?

Are you using Lego blocks to make your Content Marketing lean? | Irresistible Content | Scoop.it
Repurposing micro-content into larger pieces is a great way to scale your content marketing.
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4 Storytelling Tips From The Co-Creator Of Blockbuster Mystery Podcast "Serial"

4 Storytelling Tips From The Co-Creator Of Blockbuster Mystery Podcast "Serial" | Irresistible Content | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, November 14, 2014 4:03 PM


Joe Berkowitz:  "Julie Snyder is the senior producer and co-creator of the hit podcast Serial. Here, she offers some guidelines for telling a story the Serial way."

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I Explored ‘Interstellar’ Using Oculus Rift. What I Found Was the Future of Storytelling

I Explored ‘Interstellar’ Using Oculus Rift. What I Found Was the Future of Storytelling | Irresistible Content | Scoop.it
The virtual reality of our sci-fi dreams is finally coming to life.
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Infographic: The Optimal Length for Every Social Media Update

Infographic: The Optimal Length for Every Social Media Update | Irresistible Content | Scoop.it
The optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more.
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How Will Wearable Tech and Augmented Reality Change Content Creation?

How Will Wearable Tech and Augmented Reality Change Content Creation? | Irresistible Content | Scoop.it
If you’re drinking the wearables haterade or laughing at the idea of living in an augmented reality, you may be on the wrong side of history.
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50 Stats You Need to Know About Content Marketing

The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources pl…
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8 Tips For Creating Great Stories From George R.R. Martin, Junot Diaz, And Other Top Storytellers

8 Tips For Creating Great Stories From George R.R. Martin, Junot Diaz, And Other Top Storytellers | Irresistible Content | Scoop.it
Jeff Vandermeer's Wonderbook: The Guide to Creating Imaginative Fiction is jammed with storytelling wisdom from some of world's top fantasy writers...
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50 Quotes That'll Make You a Better Content Marketer — The Content Strategist

50 Quotes That'll Make You a Better Content Marketer — The Content Strategist | Irresistible Content | Scoop.it
Last February, we shared 25 quotes that inspire us. This year, we've added 25 more from great thinkers, writers, and marketers that get us pumped to tell better stories every day.
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How Technicolor Changed Storytelling

How Technicolor Changed Storytelling | Irresistible Content | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, February 2, 2:34 PM


Adrienne LaFrance:  "A century ago, people worried that color would ruin motion pictures; instead, it changed visual narratives forever" ...

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The 26 Surprising Rules Of Great Content Creation

The 26 Surprising Rules Of Great Content Creation | Irresistible Content | Scoop.it
Great content creation doesn't come about in the way you might expect. There are a few rules you might never have considered.
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The ABCs of Landing Pages That Work #infographic

The ABCs of Landing Pages That Work #infographic | Irresistible Content | Scoop.it
The ultra-creative Lauren Mancke designed this handy guide to help you remember landing page elements that make sales. Since you want your readers to act because your products and services assist them with something they lack, this infographic will keep you on track. Let’s jump right in to the ABCs of landing pages that work!
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How Meagan Cignoli Became the Queen of Branded Vines

How do you go from freelance photographer to the founder of a fast-growing creative agency in less than two years? For Meagan Cignoli, the secret was when she discovered Vine in early 2013.
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Why Copyblogger Is Killing Its Facebook Page - Copyblogger

Why Copyblogger Is Killing Its Facebook Page - Copyblogger | Irresistible Content | Scoop.it
An audience-first approach drives Copyblogger, and that's just one of the reasons why it's killing its Facebook page. Find out what led to the decision.
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Hundreds Of Uncharted Cities Will Get Maps Thanks To Crowdsourcing

Hundreds Of Uncharted Cities Will Get Maps Thanks To Crowdsourcing | Irresistible Content | Scoop.it
A huge number of cities around the world remain unmapped. The Missing Maps Project wants to crowdsource digital maps of the entire globe.
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Is It Possible to Have Good SEO Simply by Having Great Content - Whiteboard Friday

Is It Possible to Have Good SEO Simply by Having Great Content - Whiteboard Friday | Irresistible Content | Scoop.it
Is it possible to perform well in search rankings by simply producing good content? The answer and Rand's explanation are detailed in today's Whiteboard Friday.
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Quote Of The Week: Start By Getting Something Down On Paper

Quote Of The Week: Start By Getting Something Down On Paper | Irresistible Content | Scoop.it
Feeling stuck, or scared to start? Here's a little push.
Your blank page might be a stalled passion project, a heavily procrastinated expense report, a long delayed life change, or an actual page that needs to be filled with creativity and wit.
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Announcing The Winners Of The 2014 Innovation By Design Awards

Announcing The Winners Of The 2014 Innovation By Design Awards | Irresistible Content | Scoop.it
The 10 best designs of the year include a soccer cleat, a campaign to end gun violence, and much more.
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4 Oculus Rift Developers Who Are Going To Blow Your Mind

4 Oculus Rift Developers Who Are Going To Blow Your Mind | Irresistible Content | Scoop.it
At Oculus Connect, VR developers showed off their latest wares.
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Ulimate Content Marketing Resources Guide | OpenView Labs

Ulimate Content Marketing Resources Guide | OpenView Labs | Irresistible Content | Scoop.it
Your one-stop collection of actionable tips, tools, and content marketing resources to take your inbound marketing to the next level.
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