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Ten common mistakes by photographers using WordPress

Ten common mistakes by photographers using WordPress | Irresistible Content | Scoop.it
If you are a photographer or artist who relies on WordPress for your blog or portfolio, chances are you aren't utilizing all the available tools or adhering to best practices.
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Irresistible Content
Articles on creativity, storytelling, science, strategy, fun and other practices that make your content irresistible.
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Ulimate Content Marketing Resources Guide | OpenView Labs

Ulimate Content Marketing Resources Guide | OpenView Labs | Irresistible Content | Scoop.it
Your one-stop collection of actionable tips, tools, and content marketing resources to take your inbound marketing to the next level.
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The Social Media Frequency Guide: How Often to Post

The Social Media Frequency Guide: How Often to Post | Irresistible Content | Scoop.it
Make your social media frequency the most valuable. Find out how often you should be posting to Facebook, Twitter, LinkedIn, Google+ and more.
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Irresistible content for immovable prospects

Overcoming inertia and disrupting markets requires a different kind of content. This is about content marketing that drives change.
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8 Content Marketing Infographics Every Marketer Must Bookmark

8 Content Marketing Infographics Every Marketer Must Bookmark | Irresistible Content | Scoop.it
Long posts are very helpful and there are things that cannot be said in a checklist, image, or an infographic. However, an infographic can be very useful as a quick reference sheet to get the gist o…
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6 Ways to Infuse You Content Marketing with Personality

6 Ways to Infuse You Content Marketing with Personality | Irresistible Content | Scoop.it
According to GetResponse blogger Marya Jan, creating quality content requires that you infuse the unique, mutual personality characteristics of businesses and their customers into whatever gets written.
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8 Steps to Getting The Most Out of Your Content

8 Steps to Getting The Most Out of Your Content | Irresistible Content | Scoop.it
Content marketing isn’t new. Since the dawn of the internet, marketers have been using content to drive traffic and generate leads. The only difference now is that people are finally seeing content…
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It's Official: The Internet Of Things Takes Over Big Data As The Most Hyped Technology

It's Official: The Internet Of Things Takes Over Big Data As The Most Hyped Technology | Irresistible Content | Scoop.it
Gartner released last week its latest Hype Cycle for Emerging Technologies. Last year, big data reigned supreme, at what Gartner calls the “peak of inflated expectations.”  But now big data has moved down the “trough of disillusionment,” replaced by the Internet of Things at the top of the hype cycle. [...]
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Watch The Amazing Sci-Fi Story Told With One Camera Trained On One Guy's Face

Mis-Drop tells the story of an interplanetary war without moving the camera.
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Brand Storytelling Lessons From a Successful Screenwriting Instructor

Brand Storytelling Lessons From a Successful Screenwriting Instructor | Irresistible Content | Scoop.it
Just because storytelling is becoming more popular doesn't mean it's always being done well. In truth, effective storytelling is deceptively difficult, requiring dedication, focus, and ongoing prac...
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Edited Volume "Rethinking Gamification" Out

Edited Volume "Rethinking Gamification" Out | Irresistible Content | Scoop.it
The Gamification Lab and the Hybrid Publishing Lab of Leuphana University just released a nice Creative Commons-licensed edited collection of contributions that are "Rethinking Gamification". The P...
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Write Stories, Not Press Releases: Microsoft and AmEx Reveal How to Win the Storytelling Arms Race

Write Stories, Not Press Releases: Microsoft and AmEx Reveal How to Win the Storytelling Arms Race | Irresistible Content | Scoop.it
“The idea of writing a press release—for me—feels like the worst thing imaginable.
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What Happens When a Writer Purges His Library

What Happens When a Writer Purges His Library | Irresistible Content | Scoop.it
Long before e-books and the cloud, I got rid of my library. I didn’t regret it.
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Brands as Publishers.

Brands as Publishers. | Irresistible Content | Scoop.it
This report gives an overview of brands becoming content publishers.
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8 Tips For Creating Great Stories From George R.R. Martin, Junot Diaz, And Other Top Storytellers

8 Tips For Creating Great Stories From George R.R. Martin, Junot Diaz, And Other Top Storytellers | Irresistible Content | Scoop.it
Jeff Vandermeer's Wonderbook: The Guide to Creating Imaginative Fiction is jammed with storytelling wisdom from some of world's top fantasy writers...
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Is Virtual Reality The Future Of Journalism? | The Creators Project

Is Virtual Reality The Future Of Journalism? | The Creators Project | Irresistible Content | Scoop.it
Nonny de la Peña has been called the pioneer of "Immersive Journalism," as she fuses news experiences with virtual reality, literally putting viewers inside the story.
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Rescooped by Niclas Holmqvist from Content Marketing & Content Strategy
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Content Marketing Infographics Every Marketer Must Bookmark

Content Marketing Infographics Every Marketer Must Bookmark | Irresistible Content | Scoop.it
8 content marketing infographics every content marketing professional must have handy. The content marketing infographics cover all the topics you need to understand content marketing.

Via Stefano Principato
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SEO Services Vancouver 2iiS Marketiing's curator insight, August 29, 2:30 PM

For your Bookmarks fellow SEO Professionals

Benjamin Labarthe-Piol's curator insight, August 29, 8:07 PM

A bunch of info

donhornsby's curator insight, August 30, 4:46 AM

This post shares a collection of the best content marketing infographics created by leading content marketers and bloggers. The idea is to provide our readers everything they need to know about content marketing in a visual language.

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The Content Marketing Pyramid: Create More With Less

The Content Marketing Pyramid: Create More With Less | Irresistible Content | Scoop.it
These days, content marketing teams are expected to create content in all shapes and sizes. Trying to keep up with the seemingly insatiable demand, team members often can feel overwhelmed and stret...
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8 Tools to Help Optimize Your SEO

8 Tools to Help Optimize Your SEO | Irresistible Content | Scoop.it
SEO has become a cornerstone in content marketing campaigns as businesses look to establish a presence on the Internet. However, SEO is about more than just making sure you have the appropriate keywords placed in landing pages and blog posts. Search engines are getting smarter – specifically Google – which is constantly trying to keep the playing field leveled with every new update.
Google’s goal is to ensure that Web surfers are getting quality results each time they submit a search query, and you need to keep these guidelines in mind to make sure your company site actually reaches your target audience. That being said, it helps to know how to optimize your SEO strategy to make sure that you’re always tapping into the potential of the Web. Here are eight tools you can use to enhance your current SEO plan.
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35 Enviable Brands That Blow Content Marketers Away

35 Enviable Brands That Blow Content Marketers Away | Irresistible Content | Scoop.it
Read on to learn a thing or two from businesses -- both big and small -- that have taken brand messaging and content marketing to a whole new level.
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Must Read Report: The Internet’s Latest Disruption – Knowledge.

Must Read Report: The Internet’s Latest Disruption – Knowledge. | Irresistible Content | Scoop.it
Know or die: risk and opportunity of Knowledge 2.0
“And the web stormed the enterprise and disrupted roles, tasks and jobs: it cast speed, openness, flexibility and efficiency throughout, sparing no business processes: manufacturing, logistic, accounting, customer relation management, lead generation…”
The digital mutation is also profoundly disrupting how knowledge is acquired, organized and shared. Knowledge is an intangible, yet strategic asset of any enterprise. With businesses becoming more virtual and dematerialized, its value is patently and rapidly growing. Continue reading →
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Content marketing defined: a customer-centric definition

Content marketing defined: a customer-centric definition | Irresistible Content | Scoop.it
Content marketing definition: a customer-centric definition of content marketing, evolutions and a crowdsourced list of other definitions.
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4 Focuses of Content Strategy - Content Strategy Inc.

4 Focuses of Content Strategy - Content Strategy Inc. | Irresistible Content | Scoop.it
There are so many ways to slice and dice content strategy. The real benefit come from integrating the various focuses of content strategy.
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Transmedia Playbook – Transmedia Storyteller

Niclas Holmqvist's insight:

We’re delighted to release the first version of what we plan to be an ongoing work – the Transmedia Playbook. The purpose of the book is to stimulate ideas and inspiration. It’s a small catalog of participatory transmedia storytelling experiences intended to remind, suggest, provoke and inspire creators.

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10 Steps to Scale Your Content Marketing Strategy

10 Steps to Scale Your Content Marketing Strategy | Irresistible Content | Scoop.it
A successful content marketing strategy is one that's not only built to handle current industry needs and challenges, but can also scale to meet the demands brought about by successful growth. Here...
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The Co-op Revolution: 7 Rules for Collaborative Game Design

Games are everywhere - and everyone’s a gamer. Yet most people’s assumptions about gaming and gamification revolve around competitive, zero-sum experiences. Th…
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