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I think this video is very accurate. Today, we are bombarded by information about what we should buy, what we should do, etc. How much of this information do we actually retain? Barley nothing! For something to be retained, it has to be rememberable; what's rememberable? STORIES! The video explains stories are rememberable because they are meaningful. The Internet can so easily simplify information to market products, which ends up having so much information about so many different products all the time. If we take the time to explain a story behind a product when marketing it, I think it will be more profitable. STORIES are the new successful marketing strategy in this world filled with noise and information.
Storytelling works because stories are memorable, impactful, and personal. This video also features statistics about why the combination of data and story produces the biggest effect.
Jennifer Aaker illustra in un video l'efficacia della narrazione nella comunicazione di marketing.
"... le storie sono significative, memorabili e incisive, e motivano le persone nel compiere un'azione ..."
a) I lettori memorizzano meglio il messaggio;
b) Ascoltano, si fidano e acquistano;
c) Vivono le emozioni e razionalizzano solo dopo.
La narrazione ritrova il suo originale ruolo di mercato, pilotando le conversazioni di business.