As businesses struggle to establish a strong corporate identity, there's no shortage of enterprises waiting to help.
Copywriter Laura Scholes was doing work for some entrepreneurs when she realized that although they offered valuable products, they had no brand identity to support them. "They came to me and said, 'I need help writing my website,' and I thought, 'No, you need help building your brand,'" she says. "They were so concerned with talking about what they did and how well they did it that they weren't connecting with their audience, which is crucial."
Bryan Bishop: 'Speaking Wednesday at a panel at the University of Southern California — joined by Microsoft’s Don Mattrick — George Lucas and Steven Spielberg argued that introducing the concept of interactivity fundamentally changes the experience. "They’re always going to be different," Lucas said when asked if movies and games were going to become more similar. "They’re never going to be the same."'
Storytelling has been at the forefront of modern life. Whether it is TV, cinema, books, radio or YouTube, we all have access to consume stories that others have created and indeed, create our own for the Internet audience ...
Via The Digital Rocking Chair
Niclas Holmqvist's insight:
Framtidens kommunikationsbyrå – ständig närvaro, ständig förändring – hur fångar man uppmärksamheten och förmedlar det man vill ha sagt?
Erik Wecks: "I would argue that despite the distribution of storytelling across a variety of media platforms, in most transmedia stories one type of media carries the backbone of the storytelling. In this post, I want to talk about the potential for novels — long form fiction, based in text — to serve as the backbone for a transmedia experience" ...
Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands doing it well are harder to find. That seems to be changing, though.
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