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Rescooped by Niclas Holmqvist from Transmedia: Storytelling for the Digital Age
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Kurt Vonnegut's Shapes of Stories in infographic form

Kurt Vonnegut's Shapes of Stories in infographic form | Irresistible Content | Scoop.it

Via The Digital Rocking Chair
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Fotis Begklis's curator insight, February 26, 3:32 AM

Nice

Debbie Elicksen 's curator insight, February 28, 12:00 PM

How would you shape your story?

Andrew Raimist's curator insight, March 1, 1:06 AM

Kurt Vonnegut's rejected anthropology thesis proposed that the shapes of a culture's stories was at least as important as the shapes of their pots and spearheads.


I've been interested about the potential relationship of literary form to visual form, how we understand them logically, intellectually and emotively. How could a drawing, painting or work of architecture express the ideas contained in a work of literature through the use of form?


You can see Vonnegut discuss his ideas on the shapes of stories in this clip on YouTube:


http://youtu.be/oP3c1h8v2ZQ

Rescooped by Niclas Holmqvist from Transmedia: Storytelling for the Digital Age
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Lucas and Spielberg on storytelling in games: 'it's not going to be Shakespeare'

Lucas and Spielberg on storytelling in games: 'it's not going to be Shakespeare' | Irresistible Content | Scoop.it

Bryan Bishop:  'Speaking Wednesday at a panel at the University of Southern California — joined by Microsoft’s Don Mattrick — George Lucas and Steven Spielberg argued that introducing the concept of interactivity fundamentally changes the experience. "They’re always going to be different," Lucas said when asked if movies and games were going to become more similar. "They’re never going to be the same."'


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Louise Robinson-Lay's curator insight, June 14, 2013 6:22 PM

The way that we connect to static story as opposed to interactive story is an interesting topic. The masters of the genres discuss it here.

ChantalHarvey's comment, June 17, 2013 7:03 AM
There is more money in games than there is in movies, now
Andrés Núñez Álvarez's comment, June 27, 2013 6:55 PM
Great resource. Thanks for sharing.
Rescooped by Niclas Holmqvist from Transmedia: Storytelling for the Digital Age
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Superhero Factory Marvel Tries On A New Digital Utility Belt

Superhero Factory Marvel Tries On A New Digital Utility Belt | Irresistible Content | Scoop.it

Tara Moore:  "With adaptive sound to original shows and even Wolverine's new adventures in Japan, the comic company's growing far bigger than books."


Via The Digital Rocking Chair
Niclas Holmqvist's insight:

Seriebranschen förändras. Läsarna har blivit färre, men mediet har blivit accepterat och historierna breder ut sig i andra kanaler.

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The Digital Rocking Chair's curator insight, March 11, 2013 11:43 PM

Comics are becoming a powerful option for transmedia projects so it's interesting to look at how the genre is evolving ...

Henrik Safegaard - Cloneartist's curator insight, March 12, 2013 7:48 AM

Comic book geeks: Marvel loves you. But it wants to expand its social circle. Don't worry. Whether it's debuting Wolverine's Japanese adventures or adding adaptive sound to your reading experience, the company will always hold you diehards dear. But at this year’s SXSW Interactive festival, Marvel unveiled five digital initiatives to woo non-fans, too.

Debbie Elicksen 's curator insight, March 12, 2013 11:31 AM

Comic book and gaming industry is the catalyst to how publising will be viewed in the future.

Rescooped by Niclas Holmqvist from Transmedia: Storytelling for the Digital Age
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Interactive Storytelling and the Future Agency

Interactive Storytelling and the Future Agency | Irresistible Content | Scoop.it
Storytelling has been at the forefront of modern life. Whether it is TV, cinema, books, radio or YouTube, we all have access to consume stories that others have created and indeed, create our own for the Internet audience ...
Via The Digital Rocking Chair
Niclas Holmqvist's insight:

Framtidens kommunikationsbyrå – ständig närvaro, ständig förändring – hur fångar man uppmärksamheten och förmedlar det man vill ha sagt?

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The Digital Rocking Chair's curator insight, December 16, 2012 9:29 PM

Although aimed at advertising agencies, this article is a great read for all storytellers.

Henrik Safegaard - Cloneartist's curator insight, December 17, 2012 6:29 AM

The Internet has given storytelling a new lease of life. The web series has given life to a new breed of film production, social networks have given us the ability to freely interact online with others, whether they are people, or companies and augmented reality has given us the chance to interact with characters and objects.


Here is a great artikel worth reading if you have anything to do with storytelling or just love it. @safegaard

Margaret Doyle's curator insight, December 17, 2012 5:43 PM

In depth look at the intersection of storytelling and technology--a very exciting time with huge potential for immersion, participation, transformation. 

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10 Ways To Incorporate Storytelling In Web Design - The Usabilla Blog

10 Ways To Incorporate Storytelling In Web Design - The Usabilla Blog | Irresistible Content | Scoop.it
Stories play a central role in any culture. Their original purpose is to entertain, educate, and to teach us moral values.
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Rescooped by Niclas Holmqvist from Transmedia: Storytelling for the Digital Age
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Tech and Storytelling Part 2: Transmedia Novels?

Tech and Storytelling Part 2: Transmedia Novels? | Irresistible Content | Scoop.it

Erik Wecks:  "I would argue that despite the distribution of storytelling across a variety of media platforms, in most transmedia stories one type of media carries the backbone of the storytelling. In this post, I want to talk about the potential for novels — long form fiction, based in text — to serve as the backbone for a transmedia experience" ...


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Content Strategy as Storytelling | Born on State Highway 1

Content Strategy as Storytelling | Born on State Highway 1 | Irresistible Content | Scoop.it
An article on using storytelling elements and structures to inform your approach to digital content.
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Good storytelling does not start with a functional requirements document | EXPERIENCEdzine

Good storytelling does not start with a functional requirements document | EXPERIENCEdzine | Irresistible Content | Scoop.it
One in a series of articles exploring how techniques used by Disney/Imagineering and other theme parks can benefit product and User Experience designers.
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Brand Storytelling: Why Your Employees Should Tell Your Story | Networking Exchange Blog

Brand Storytelling: Why Your Employees Should Tell Your Story | Networking Exchange Blog | Irresistible Content | Scoop.it
Are You Leveraging Your Employee Channel?
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5 Corporate Storytelling Examples — The Revenue Marketing Blog

5 Corporate Storytelling Examples — The Revenue Marketing Blog | Irresistible Content | Scoop.it
Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands doing it well are harder to find. That seems to be changing, though.
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Rescooped by Niclas Holmqvist from Transmedia: Storytelling for the Digital Age
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Looper Director Makes Downloadable Commentary for In-Theater Use

Looper Director Makes Downloadable Commentary for In-Theater Use | Irresistible Content | Scoop.it

David Cornish: "Helmer Rian Johnson has released a free audio file that repeat viewers of his time-travel movie can take into theaters for added insight" ...


Via The Digital Rocking Chair
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Rescooped by Niclas Holmqvist from Internet Marketing Strategy 2.0
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Why Storytelling Is The Future of Marketing


Via Robin Good
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Katherine Anne's curator insight, October 7, 2013 5:48 PM

I think this video is very accurate. Today, we are bombarded by information about what we should buy, what we should do, etc. How much of this information do we actually retain? Barley nothing! For something to be retained, it has to be rememberable; what's rememberable? STORIES! The video explains stories are rememberable because they are meaningful. The Internet can so easily simplify information to market products, which ends up having so much information about so many different products all the time. If we take the time to explain a story behind a product when marketing it, I think it will be more profitable. STORIES are the new successful marketing strategy in this world filled with noise and information. 

Andrea Luyken's curator insight, October 9, 2013 1:10 PM

Storytelling works because stories are memorable, impactful, and personal. This video also features statistics about why the combination of data and story produces the biggest effect.

Marco Gabrielli's curator insight, November 12, 2013 2:30 PM

Jennifer Aaker illustra in un video l'efficacia della narrazione nella comunicazione di marketing.

 

"... le storie sono significative, memorabili e incisive, e motivano le persone nel compiere un'azione ..."

 

a) I lettori memorizzano meglio il messaggio;

 

b) Ascoltano, si fidano e acquistano;

 

c) Vivono le emozioni e razionalizzano solo dopo.

 

La narrazione ritrova il suo originale ruolo di mercato, pilotando le conversazioni di business.

Rescooped by Niclas Holmqvist from Transmedia: Storytelling for the Digital Age
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How Big Data Is Rewriting Hollywood Scripts

How Big Data Is Rewriting Hollywood Scripts | Irresistible Content | Scoop.it

Mark Wilson:  "Ever wonder why all movies seem to look the same? Yeah, there’s a reason."


Via The Digital Rocking Chair
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Apsita's curator insight, May 22, 2013 4:34 PM

C'est quoi ce film déjà?

Brad Tollefson's curator insight, May 28, 2013 11:03 PM

Wait, I resemble that remark....

Rescooped by Niclas Holmqvist from Transmedia: Storytelling for the Digital Age
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12 Essential Steps of a Phenomenal Story


Via Jess McCulloch, The Digital Rocking Chair
Niclas Holmqvist's insight:

Very attractive retelling of Campbells Hero's Journey in Lego. The story brick by brick.

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Martin (Marty) Smith's comment, January 7, 2013 8:49 PM
Strange to tell Joseph Campbell's Hero With A Thousand Faces with Lego characters but it flies by faster chan Campbell.
Martin (Marty) Smith's curator insight, January 7, 2013 8:55 PM

Could this 65 slide deck have saved me plowing through Joseph Campbell's Hero With A Thosand Faces? Not really, but its fun and flies by providing ADD insight into the basis of all stories. 

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Lessons from the Future of StoryTelling summit (Wired UK)

Lessons from the Future of StoryTelling summit (Wired UK) | Irresistible Content | Scoop.it
Who says a conference, like a university course, can't be flipped?
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Transmedia Storytelling Cookbook: from Digital to a Multiplatform Approach

Transmedia Storytelling Cookbook: from Digital to a Multiplatform Approach | Irresistible Content | Scoop.it
Marketers are finally moving into a new era – transmedia storytelling. The previous era, characterized by a huge platform obsession approach, is over.
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Storyboarding & UX – part 1: an introduction | Johnny Holland

Storyboarding & UX – part 1: an introduction | Johnny Holland | Irresistible Content | Scoop.it

In this first article in the series focuses on storyboards as a medium to help explore solutions to UX issues, as well as communicating these issues and solutions to others.

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Unlock the 007 in you. You have 70 seconds!

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. ...
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Data-Driven Brand Storytelling | Credible Story

Data-Driven Brand Storytelling | Credible Story | Irresistible Content | Scoop.it
Credible stories are rooted in data, and your opinions add perspective. Develop more credible stories with these 6 steps for data-driven brand storytelling.
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How To Tell Better Stories: 10 Profound Lessons From The Future Of Storytelling Conference

How To Tell Better Stories: 10 Profound Lessons From The Future Of Storytelling Conference | Irresistible Content | Scoop.it
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Photo Craft: Storytelling through photographs

Photo Craft: Storytelling through photographs | Irresistible Content | Scoop.it
The summer before I went to art school, I landed in Edinburgh, Scotland for a six week photojournalism class.
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Brand Storytelling Becomes a Booming Business

Brand Storytelling Becomes a Booming Business | Irresistible Content | Scoop.it
As businesses struggle to establish a strong corporate identity, there's no shortage of enterprises waiting to help.

 

Copywriter Laura Scholes was doing work for some entrepreneurs when she realized that although they offered valuable products, they had no brand identity to support them. "They came to me and said, 'I need help writing my website,' and I thought, 'No, you need help building your brand,'" she says. "They were so concerned with talking about what they did and how well they did it that they weren't connecting with their audience, which is crucial."

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