Irresistible Content
Follow
Find tag "publishing"
904 views | +0 today
Irresistible Content
Articles on creativity, storytelling, science, strategy, fun and other practices that make your content irresistible.
Your new post is loading...
Your new post is loading...
Rescooped by Niclas Holmqvist from Transmedia: Storytelling for the Digital Age
Scoop.it!

Tech and Storytelling Part 2: Transmedia Novels?

Tech and Storytelling Part 2: Transmedia Novels? | Irresistible Content | Scoop.it

Erik Wecks:  "I would argue that despite the distribution of storytelling across a variety of media platforms, in most transmedia stories one type of media carries the backbone of the storytelling. In this post, I want to talk about the potential for novels — long form fiction, based in text — to serve as the backbone for a transmedia experience" ...


Via The Digital Rocking Chair
more...
No comment yet.
Scooped by Niclas Holmqvist
Scoop.it!

Marknadsföringens fem budord « The Walking Dead (på svenska)

Marknadsföringens fem budord « The Walking Dead (på svenska) | Irresistible Content | Scoop.it

Ett bestående intryck från bokmässan 2012 är det lilla förlaget APART och deras marknadsföring av sin monter och utgivningen av serien The walking dead. På så många punkter lyckas de med allt som de stora förlagen med sina enorma budgetar, reklambyråer PR-folk och godzilla-montrar misslyckas med. Här är budorden för de som vill lyckas lika bra nästa år:

more...
No comment yet.
Scooped by Niclas Holmqvist
Scoop.it!

The essential guide to minimizing legal risks in Social Media Marketing

The essential guide to minimizing legal risks in Social Media Marketing | Irresistible Content | Scoop.it
If you're working in social media, you're a publisher now and must be aware of the legal implications in the field. Here's an essential guide.
more...
No comment yet.