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Irresistible Content
Articles on creativity, storytelling, science, strategy, fun and other practices that make your content irresistible.
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Rescooped by Niclas Holmqvist from Inbound & Content Marketing: trends & techniques
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How to Create Content that is Meaningful, Provocative and Keeps them Coming Back

How to Create Content that is Meaningful, Provocative and Keeps them Coming Back | Irresistible Content | Scoop.it
The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible.

Via janlgordon, C-Marketing
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janlgordon's comment, June 18, 2013 3:01 PM
Anastasia M. Ashman Great to see you, so sorry I'm late in responding, sooooooo busy, hope you're doing well!!
Pushpa Kunasegaran's curator insight, June 18, 2013 6:24 PM

So true!

María Dolores Díaz Noguera's curator insight, November 14, 2013 6:23 AM

Amazing

Scooped by Niclas Holmqvist
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Simple, Elegant Genius: The BBC's Transmedia Sherlock - Part 1

Simple, Elegant Genius: The BBC's Transmedia Sherlock - Part 1 | Irresistible Content | Scoop.it
Here’s my favourite recent integrated transmedia production. I put this one together for a talk for the Transmédia Journées Festival in Montreal and I’m still a little OCD about following the Sherlock Twitter streams.
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5 Corporate Storytelling Examples — The Revenue Marketing Blog

5 Corporate Storytelling Examples — The Revenue Marketing Blog | Irresistible Content | Scoop.it
Corporate storytelling is nothing new. Presentations and books on telling a great story – opposed to shilling product – are abundant. But examples of brands doing it well are harder to find. That seems to be changing, though.
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Rescooped by Niclas Holmqvist from Web Analytics and Web Copy
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Modelling Content Strategy with Content Flow Diagrams | Teehan+Lax

Modelling Content Strategy with Content Flow Diagrams | Teehan+Lax | Irresistible Content | Scoop.it
Content Strategy has recently emerged as "the next big thing" for digital designers and marketers.
Via Mario K. Sakata, paulo oliveira
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Scooped by Niclas Holmqvist
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A Multidisciplinary Approach to Breathtaking Content

A Multidisciplinary Approach to Breathtaking Content | Irresistible Content | Scoop.it
You have to reach a little bit to get our of the social media echo chamber, or, "How Dr. Seuss can inspire great blogging!
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Just 38% of companies have a content marketing strategy: report

Just 38% of companies have a content marketing strategy: report | Irresistible Content | Scoop.it
While the importance of content marketing is beyond dispute, with 90% of respondents believing that it will become more important over the next 12 months, just 38% currently have a defined strategy in place.
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