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Articles on creativity, storytelling, science, strategy, fun and other practices that make your content irresistible.
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Rescooped by Niclas Holmqvist from Transmedia: Storytelling for the Digital Age
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12 Essential Steps of a Phenomenal Story


Via Jess McCulloch, The Digital Rocking Chair
Niclas Holmqvist's insight:

Very attractive retelling of Campbells Hero's Journey in Lego. The story brick by brick.

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Martin (Marty) Smith's comment, January 7, 2013 8:49 PM
Strange to tell Joseph Campbell's Hero With A Thousand Faces with Lego characters but it flies by faster chan Campbell.
Martin (Marty) Smith's curator insight, January 7, 2013 8:55 PM

Could this 65 slide deck have saved me plowing through Joseph Campbell's Hero With A Thosand Faces? Not really, but its fun and flies by providing ADD insight into the basis of all stories. 

Rescooped by Niclas Holmqvist from Transmedia: Storytelling for the Digital Age
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Immersive Writing Lab at the London Transmedia Festival

Immersive Writing Lab at the London Transmedia Festival | Irresistible Content | Scoop.it

Leila Johnston: "Transmedia can be a controversial word, but it was embraced by the Lab, which explored the value of ‘immersive entertainment’ – stories told across more than one medium, playing with the boundaries of the real world, and often requiring participation from the audience"


Via Simon Staffans, The Digital Rocking Chair
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Brett.Ashley.Crawford's curator insight, August 27, 2013 3:46 PM

Engagement increasingly requires a new relationship to the arts -- not just digital and not just witnessing an event.  Immersing in the experience is the penultimate.