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Resolutions for a better tomorrow
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Brilliant Tips On Building Social Collaboration a #mustread | Social Media Today

Brilliant Tips On Building Social Collaboration a #mustread | Social Media Today | WeResolve | Scoop.it
From Entertainment to Collaboration outlines the second transition that a company must engage in when moving from advertising to engagement as a core marketing strategy.

 

Marty Note
This is a MUST READ brilliant post my friend Mark Traphagen (@MarkTraphagen) alerted me to because I've been writing about how brands don't get social (Social Media: It's The Conversation Stupid http://sco.lt/7iZVUP ).

I love the ditch digging details Ted shares in this great post. He all but maps the process of creating successful social collaboration with:

Collaboration can take a number of forms: example archetypes are:

1) commentary on content

2) co-creation of content

3) user-generated content

4) collective action or problem solving

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That is BRILLIANT work. I've been focused on the conversation, but Ted is right. The conversation is the medium, the currency. The payoff for being present and engaged with customers is collaboration. Great stuff and a must read for any brand or Internet marketer (and there are 2 more installments coming).


Via Martin (Marty) Smith
Malena Gamboa's insight:

Collaboration can take a number of forms: example archetypes are:

1) commentary on content

2) co-creation of content

3) user-generated content

4) collective action or problem solving

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#Convene4Change: Lessons From the Social Good Summit - 3BL Media (press release)

#Convene4Change: Lessons From the Social Good Summit - 3BL Media (press release) | WeResolve | Scoop.it
#Convene4Change: Lessons From the Social Good Summit
3BL Media (press release)
This is part III in a series of articles by the editor of The New Global Citizen on insights gained at the Social Good Summit.
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5 small resolutions that make a big difference

5 small resolutions that make a big difference | WeResolve | Scoop.it
Although learning Mandarin and losing a fifth of your body weight might sound great, is it really achievable? The chances are that come February your New Year’s resolutions will have been ditched until next year.
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Social Good Summit 2013 - Huffington Post

Social Good Summit 2013 - Huffington Post | WeResolve | Scoop.it
Huffington Post Social Good Summit 2013 Huffington Post The Social Good Summit was back in New York City for its annual conference, timed to coincide with the influx of speakers attending the 68th United Nations General Assembly and the Clinton...
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'We Day' empowers Wrenshall students for social change - Pine Journal

'We Day' empowers Wrenshall students for social change
Pine Journal
On Oct. 8, 75 students from Wrenshall High School attended We Day Minnesota at the Xcel Energy Center.
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