There is nothing more enlightening than hearing from a patient tell their story and their journey through diagnosis and treatment. More and more today, they are going directly online for more information. It seems to be the only place they can go to get digestible information.
Do you need the latest stats for your next presentation or maybe even an infographic? Senior Manager of Marketing Soltuions at Daiichi Sankyo, Shawn O’Hagan, shared the latest stats that he is following and that he feels are changing the way pharma is communicating with HCPs and health consumers.
Sean Ahrens in an ePatient and software developer. He’s combining those experiences to build platforms and solutions for patients like him.
Sean is a sufferer of Crohn’s disease…and he’s aggravated. There is no cure or really effective treatment for Crohn’s today. And it’s his belief that physicians are designed to execute solutions, but not discover them.
iQ is really excited to be part of the initiative to bring even more innovation to healthcare and pharma marketing. This week at Digital Pharma West, GSW is showcasing 3 in-market products that are designed to be turnkey solutions for brands – ready to deploy in weeks, not months.
There are some initial questions that come to mind related to these campaigns: Who is creating these campaigns? What do they look like? Can the effectiveness of a campaign to improve health be quantified to show effectiveness?
This post will answer those questions using examples that have been well received and highly effective.
Since Apple unveiled iBooks textbooks and iBooks Author at an education-focused event Thursday, Jan. 19th, we’ve had several requests to compare it against current eDetailing solutions in the pharma industry. Our requests have come from those who are interested in iBooks’ new kind of textbook that’s dynamic, current, engrossing, and truly interactive.
Here’s how the (former) White House CTO Aneesh Chopra described the Text4Baby service when he officially launched it two years ago: “The US government is formally announcing the launch of Text4Baby, [a free health service] designed to take advantage of the capabilities of cell phones, which have 90 percent penetration in the US. Starting today, women can text the word BABY or in spanish BEBE to 511411 and be automatically enrolled at no charge. The service provides at least three free text messages each week and [lasts during and shortly after the pregnancy]. The messages explain some of the experiences they may be going through and suggests ways for them to” keep themselves and their baby healthy.
A study from the University of Maryland found that radiologists using iPad 2s to evaluate patients for tuberculosis (TB) took twice as long to make a diagnosis as they did when using a 27-inch LCD monitor. Still, the study of 200 negative and 40 positive TB cases that included five radiologists, found the two displays to yield no significant differences when it came to diagnostic decisions.
A growing proportion of pharma brand managers are starting to implement some type of social listening today. The conversation and data from social listening is undeniably beneficial, but there’s opportunity beyond mere listening. All brand managers have access to basic listening tools; but there are limitations to data gathered in basic social listening
36% of ePharma physicians reported seeing an iPad rep in 2011.
36% of ePharma physicians who saw an iPad rep report overall satisfaction was higher than with reps using other sales aids.
59% of ePharma physicians who touched the iPad were significantly more likely to say their experience was more satisfactory than with other sales aids. Also, they were 4x more likely to say their experience influenced their clinical decisions.
61% of physicians have or are interest in obtaining patient education materials from sales reps.
Mobile is all the buzz right now. And it more than worthy of all that distinction, too. In both 2011 and 2012, there was talk that each of those years were the “year of mobile”. 2011 definitely wasn’t “thee” year and 2012 still has a long way to go if it’s going to live up to that distinction. But, there are 10 trends that could put make mobile explode by the end of the year.
With performance-based marketing, the marketer pays only for results. With other forms of marketing, you pay regardless of results, you expect results and you plan to have results, but you pay whether or not they happen.
Mobile is not just where the digital world is focused, but it seems it is where the world is collectively headed. A recent report from eyeforpharma states that mobile is set to overtake desktop Internet usage by the end of 2013. Our mobile phones have become our go-to source for just about everything in our lives, thanks to healthy competition in the market.
Two years ago, we created a Social Media 101 class – basically, a bootcamp for pharma marketers who wanted to understand how social media was changing how people learn about, evaluate, and ultimately make healthcare decisions.
Today, social destinations are among the most popular on the web. They are an essential part of many of our lives. And, they have truly revolutionized how we think about health.
Physicians are evolving in ways we expected – only faster. The skyrocketing adoption rates of tablets alone, especially iPads, means healthcare stakeholders should revisit many of their assumptions about reaching and engaging with this audience.
A study published in the Journal of Medical Internet Research found that using a “virtual coach” helped overweight or obese people increase their activity levels. Researchers at Boston-based Center for Connected Health, a division of Partners HealthCare, and Massachusetts General Hospital found that virtual coaches increased step counts by a significant amount.
The eHealth analysts found that 51 per cent of online US adults use pharma-sponsored digital resources, and a significant portion of these people - 43 per cent – subsequently discussed prescription drugs with a doctor, nurse or pharmacist.
These sponsored resources include - unbranded as well as branded - condition and treatment information, disease management tools, doctor discussion guides or mobile apps or websites.
The study is called, “The Dental Tobacco Cessation iPad” and it still has undergo testing and modifications before it rolls out formally at five NYC dental offices.
“The program is designed as an innovative interface between patients and dentists and we anticipate that devices like the iPad can be used to break down barriers between clinicians’ and their patients,”
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