iPhone Marketing
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iPhone Marketing
iPhone, iPad, AppStore, & iOS Marketing in general ... and sometimes also mobile.
Curated by Matt Vaidis
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SMARTCOUGH study gets IRB approval to study diagnosing coughs with a smartphone microphone - iMedicalApps

SMARTCOUGH study gets IRB approval to study diagnosing coughs with a smartphone microphone - iMedicalApps | iPhone Marketing | Scoop.it
The ResApp app has received IRB approval to start diagnosing coughs by using a smartphone's microphone and an algorithm, such as diagnosing pneumonia.
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Study: Apple Pay branding on vending machines increases mobile payment usage 135%, overall sales by 36%

Study: Apple Pay branding on vending machines increases mobile payment usage 135%, overall sales by 36% | iPhone Marketing | Scoop.it
The results of a new six month study by a company offering Apple Pay on vending machines shows that branding specific to “Apple Pay” helped increase mobile transactions and overall sales.
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Report: iPhone 7 adoption higher than iPhone 6s launch, increased Android switchers as high as 18%

Report: iPhone 7 adoption higher than iPhone 6s launch, increased Android switchers as high as 18% | iPhone Marketing | Scoop.it
A new report from research firm Consumer Intelligence Research Partners today details Apple’s iPhone 7 and 7 Plus launch, showing some numbers that support the company’s continued claims of increas…
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China now Apple’s largest software market, overtaking U.S. for first time – App Annie

China now Apple’s largest software market, overtaking U.S. for first time – App Annie | iPhone Marketing | Scoop.it
There have been predictions for years that China would eventually be a larger market for Apple than the USA. The weak Chinese economy means that it hasn’t yet happened in hardware, but the la…
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Microsoft now has more than 100 Apple Store clones, but no customers

Microsoft now has more than 100 Apple Store clones, but no customers | iPhone Marketing | Scoop.it
Re/code reports that Microsoft now has more than 100 of its Apple Store clones across the U.S. and Canada, in sizes ranging from tiny stores of 15o square feet to the 22,000 square feet store strat…
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Apple unveils redesigned webpage sharing details on how to succeed in the App Store

Apple unveils redesigned webpage sharing details on how to succeed in the App Store | iPhone Marketing | Scoop.it
Alongside officially announcing details for its Word Wide Developer Conference, Apple this evening has launched an entirely redesigned webpage with guides on how to make “great apps for the A…
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Mobile Banking Grows More Popular

Mobile Banking Grows More Popular | iPhone Marketing | Scoop.it
Mobile banking grew in popularity last year, with 43% of adults with both mobile phones and bank accounts using their phones for financial activities, according to the Federal Reserve.
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Mobile Banking Grows More Popular

Mobile Banking Grows More Popular | iPhone Marketing | Scoop.it
Mobile banking grew in popularity last year, with 43% of adults with both mobile phones and bank accounts using their phones for financial activities, according to the Federal Reserve.
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Nike app to point to latest products, offer personalization

Nike app to point to latest products, offer personalization | iPhone Marketing | Scoop.it
Nike, the world’s biggest sportswear firm, is launching a new version of its Nike+ running app that offers users preferential access to the hottest new sneakers, raising its game as competition heats up in the fitness tracking business.
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Which Mobile Ad Format is Best? Here's What the Data Says

Which Mobile Ad Format is Best? Here's What the Data Says | iPhone Marketing | Scoop.it
If you are trying to figure out which mobile ad format is the best use of your time and money, then this post will show you the stats you need to know.
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Opinion: Could Google’s Hands Free payment be the one mobile wallet service to challenge Apple Pay?

Opinion: Could Google’s Hands Free payment be the one mobile wallet service to challenge Apple Pay? | iPhone Marketing | Scoop.it
There have been many attempts at mobile wallet products over the years, from letting your phone simulate a swipe of your magnetic strip through NFC-based replication of contactless cards to the lau…
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Mobile devices dominate e-mail openings

Mobile devices dominate e-mail openings | iPhone Marketing | Scoop.it
Apple iOS device opens exceeded all other platforms combined, according an analysis of more than six billion emails.
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Latest Strategy Analytics data shows Apple captured record 91% of smartphone industry profits during Q3

Latest Strategy Analytics data shows Apple captured record 91% of smartphone industry profits during Q3 | iPhone Marketing | Scoop.it
Strategy Analytics is today out with a new report dissecting the profits of the mobile industry during the third quarter of 2016. The report estimates that the mobile industry took in operating pro…
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Study: Apple Pay branding on vending machines increases mobile payment usage 135%, overall sales by 36%

Study: Apple Pay branding on vending machines increases mobile payment usage 135%, overall sales by 36% | iPhone Marketing | Scoop.it
The results of a new six month study by a company offering Apple Pay on vending machines shows that branding specific to “Apple Pay” helped increase mobile transactions and overall sales.
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Worldwide, mobile overtakes desktop Internet usage for the first time, says StatCounter

Worldwide, mobile overtakes desktop Internet usage for the first time, says StatCounter | iPhone Marketing | Scoop.it
While the day has been coming for a long time, last month was the first time that mobile overtook desktop in total worldwide Internet usage, says analytics company StatCounter.
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iPhone 7/Plus accounted for 43% of all U.S. iPhone sales in Q3 in just two weeks

iPhone 7/Plus accounted for 43% of all U.S. iPhone sales in Q3 in just two weeks | iPhone Marketing | Scoop.it
Consumer Intelligence Research Partners (CIRP) reports that the iPhone 7/Plus accounted for 43% of all iPhone sales in Q3 despite being available for only the final two weeks of the quarter. The re…
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5 Efficient Methods to Validate Mobile Products and Features - Apptimize

Before you deploy a feature to a userbase of thousands or even millions, how do you validate that the product or feature you’re building will appeal to your users? We dig into 5 techniques you can use to efficiently evaluate features before a full deploy.
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Dina Destreza's curator insight, May 10, 7:28 AM
Great update Matt. 
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iOS App Store brings in 2x more revenue than Play Store despite seeing half the downloads

iOS App Store brings in 2x more revenue than Play Store despite seeing half the downloads | iPhone Marketing | Scoop.it
For both Google and Apple, the operations on their virtual stores are hugely important, as they account for millions of dollars. However, there has historically been a disparity between the number …
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Does 'pay by app' mean an end to shopping queues? - BBC News

Does 'pay by app' mean an end to shopping queues? - BBC News | iPhone Marketing | Scoop.it
Contactless payment by smartphone or smartwatch may be all the rage, but in-app payments are rapidly taking off as well. Is this the end for cards and cash?
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Mobile Banking Grows More Popular

Mobile Banking Grows More Popular | iPhone Marketing | Scoop.it
Mobile banking grew in popularity last year, with 43% of adults with both mobile phones and bank accounts using their phones for financial activities, according to the Federal Reserve.
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Make app menus that are user-friendly.

Make app menus that are user-friendly. | iPhone Marketing | Scoop.it
In both applications and sites, users rely on menus to find content and use features. Menus are so important that you ca…
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App Annie Mobile App Forecast: China to Surpass the US in 2016 - App Annie Blog

App Annie Mobile App Forecast: China to Surpass the US in 2016 - App Annie Blog | iPhone Marketing | Scoop.it
China is the largest smartphone market and many Chinese consumers view this device as their primary computing device.
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Apple Watch Sales Estimated at 5.1 Million in Holiday Quarter, Swiss Watch Sales in Trouble

Apple Watch Sales Estimated at 5.1 Million in Holiday Quarter, Swiss Watch Sales in Trouble | iPhone Marketing | Scoop.it
The latest data from Strategy Analytics reveals that the Apple Watch remained the most popular smartwatch through the fourth quarter of 2015,...
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Seven Crucial Strategies For Mobile Marketing Success - Forbes

Seven Crucial Strategies For Mobile Marketing Success - Forbes | iPhone Marketing | Scoop.it
Seven Crucial Strategies For Mobile Marketing Success
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