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"We’ve told you about Trapit before, the newsreader app that uses brilliant algorithms to help you “trap” news about any topic that interests you. Today, the company has unleashed an updated version of its iPad app and it’s going to turn some heads with its look, feel and functionality.

In case you forgot, Trapit is the sister company of Siri. Yes, Apple’s Siri, so you know that there’s awesome technology under the hood here.

We had a conversation and demo with Chief Product Officer and Co-Founder of Trapit, Hank Nothhaft, Jr., and we discussed the evolution of the product and it became quite clear to me that we haven’t seen anything yet from Trapit. Yes, the product has gotten that good in a short amount of time, and yes there is way more to come.

Trapit’s users are extremely engaged, with 60% of them being active. Its web app, which was launched ahead of the native iOS app last year has served as the testing ground for all of the features that we see in today’s iPad iteration. Even though iPad users account for less than 50% of Trapit’s total users, they account for 84% of the daily usage on the service. Needless to say, Nothhaft has his team laser focused on nailing the iPad experience.

Smarter than your average newsreader

While most newsreaders simply pull in all of the links from your friends on Facebook and Twitter or force you to subscribe to different feeds, Trapit lets you type in a word or phrase about what you’re interested in and then its AI does the rest."

Via LucianeCurator