Brand Personality
Follow
Find
49 views | +0 today
Rescooped by John Presutti from visualizing social media
onto Brand Personality
Scoop.it!

Infographic: 30 Digital Marketing Statistics

Infographic: 30 Digital Marketing Statistics | Brand Personality | Scoop.it

A useful collection of statistics about digital marketing, including:

-Emails opened on smartphones & tablets has increased 80% over the past six months.

- a post with more than 1,500 words receives 68.1% more tweets and 22.6% more Facebook likes.

- Viewers retain 58% of what they see but only 10% of what they read

- 20% of people will read text while 80% of people will watch a video with the same exact content.

More statistics at the link...


Via Lauren Moss
John Presutti's insight:

Very interesting set of stats!

more...
Bart van Maanen's curator insight, August 25, 2013 3:37 AM

De veranderingen in online gedrag en technologie gaan snel. Deze infographic geeft daar wat actueel inzicht in. Opmerkelijk is dat het laatste half jaar een stijging wordt gezien van 80% in het openen van e-mail op mobiel en tablet.

Your new post is loading...
Scooped by John Presutti
Scoop.it!

SEOs vs CROs: Are They Really the Same People, Now? - Business 2 Community

SEOs vs CROs: Are They Really the Same People, Now? - Business 2 Community | Brand Personality | Scoop.it
SEOs vs CROs: Are They Really the Same People, Now?
Business 2 Community
SEOs lost the ability to segregate brand versus non-brand terms, and to tie certain keywords to traffic growth. CROs lost a good tool to determine intent on pages.
more...
No comment yet.
Scooped by John Presutti
Scoop.it!

At The ANA, A Call To Differentiate Or Die - MediaPost Communications

At The ANA, A Call To Differentiate Or Die - MediaPost Communications | Brand Personality | Scoop.it
MediaPost Communications At The ANA, A Call To Differentiate Or Die MediaPost Communications "Does it align with your brand personality; be who you are because customers today are very savvy." He projected several graphic idea maps about how...
John Presutti's insight:

Differentiate or die....yes, but let's not forget shear presence and lots of communication acitivity...(that is a differentiator in addition to the message)

more...
No comment yet.
Scooped by John Presutti
Scoop.it!

Apple Inc. Crowned the "King" of Brands, Usurping Coca-Cola's 13 Year Reign - Latinos Post

Apple Inc. Crowned the "King" of Brands, Usurping Coca-Cola's 13 Year Reign - Latinos Post | Brand Personality | Scoop.it
Latinos Post
Apple Inc. Crowned the "King" of Brands, Usurping Coca-Cola's 13 Year Reign Latinos Post For example, after releasing the iPhone 5s with 64-bit architecture - the first mobile device to sport that feature - Samsung announced days later...
more...
No comment yet.
Scooped by John Presutti
Scoop.it!

Personality Predicts Liking For Spice: Why Taco Bell's Fiery Doritos Locos ... - Forbes

Personality Predicts Liking For Spice: Why Taco Bell's Fiery Doritos Locos ... - Forbes | Brand Personality | Scoop.it
Personality Predicts Liking For Spice: Why Taco Bell's Fiery Doritos Locos ...
John Presutti's insight:

The article suggests a link between risk taking personalities and a liking of spicy food and that branding and messaging that reflects this are more effective. I am not sure I would agree. 

more...
No comment yet.
Scooped by John Presutti
Scoop.it!

Chipotle Scarecrow Makes Enemies To Win Customers - Forbes

Chipotle Scarecrow Makes Enemies To Win Customers - Forbes | Brand Personality | Scoop.it
Chipotle Scarecrow Makes Enemies To Win Customers
Forbes
Cause marketing is still marketing, so part of the challenge is that the brand's link to the cause has to be authentic, unique and consistent to be ownable.
John Presutti's insight:

This is an incredible example of how the viral nature of social media can be a catalyst for communicating brand values.

more...
No comment yet.
Scooped by John Presutti
Scoop.it!

Customers Remember Experiences, Not Your Brand Logo - Forbes

Customers Remember Experiences, Not Your Brand Logo - Forbes | Brand Personality | Scoop.it
Customers Remember Experiences, Not Your Brand Logo
Forbes
Money does not buy engagement. Don't just announce your culture, make it visible.
John Presutti's insight:

The article cites stats from Gregg Lederman indicating that engaged organizations grew profits as much as three times faster than their competitors. Highly engaged organizations have been shown to reduce staff turnover by 87%, improve performance by 20%, and increase customer satisfaction by at least 12%!!

more...
No comment yet.
Scooped by John Presutti
Scoop.it!

Reading between the tweets, with psychology - Chicago Daily Herald

Reading between the tweets, with psychology - Chicago Daily Herald | Brand Personality | Scoop.it
Reading between the tweets, with psychology
Chicago Daily Herald
IBM is betting that brands will use this information to tailor their customer service to the personality of individual customers.
John Presutti's insight:

what is really interesting is the manual nature of social media listening, given that no language processing software accurately captures idiomatic expresssions, or something such as sarcasm.

more...
No comment yet.
Scooped by John Presutti
Scoop.it!

Three Steps For Transforming Employees Into Brand Ambassadors - Forbes

Three Steps For Transforming Employees Into Brand Ambassadors - Forbes | Brand Personality | Scoop.it
Three Steps For Transforming Employees Into Brand Ambassadors
Forbes
This statistic indicates that more than half of those surveyed were not fully aware of their company's brand positioning and differentiation.
John Presutti's insight:

A refreshing thought....the brand is the people, who make it, market it, and sell it; without them, the brand does not exist.

more...
No comment yet.
Scooped by John Presutti
Scoop.it!

Using Social Media To Support Your Brand's Storytelling - Business 2 Community

Using Social Media To Support Your Brand's Storytelling - Business 2 Community | Brand Personality | Scoop.it
Using Social Media To Support Your Brand's Storytelling
Business 2 Community
Building a brand's personality isn't an easy task, but that doesn't mean it can't be simple.
more...
No comment yet.
Rescooped by John Presutti from BIG data, Data Mining, Predictive Modeling, Visualization
Scoop.it!

Introduction to Modeling Techniques in Predictive Analytics: Business Problems and Solutions with R | Analytics and Data Science | FT Press

Introduction to Modeling Techniques in Predictive Analytics: Business Problems and Solutions with R | Analytics and Data Science | FT Press | Brand Personality | Scoop.it
Thomas W. Miller introduces his book, which addresses multiple business challenges and business cases, including segmentation, brand positioning, product choice modeling, pricing research, finance, sports, text analytics, sentiment analysis, and...

Via AnalyticsInnovations
John Presutti's insight:

A great easy to understand review of predictive analytics and its power in business decision making.

more...
No comment yet.
Rescooped by John Presutti from visualizing social media
Scoop.it!

Infographic: 30 Digital Marketing Statistics

Infographic: 30 Digital Marketing Statistics | Brand Personality | Scoop.it

A useful collection of statistics about digital marketing, including:

-Emails opened on smartphones & tablets has increased 80% over the past six months.

- a post with more than 1,500 words receives 68.1% more tweets and 22.6% more Facebook likes.

- Viewers retain 58% of what they see but only 10% of what they read

- 20% of people will read text while 80% of people will watch a video with the same exact content.

More statistics at the link...


Via Lauren Moss
John Presutti's insight:

Very interesting set of stats!

more...
Bart van Maanen's curator insight, August 25, 2013 3:37 AM

De veranderingen in online gedrag en technologie gaan snel. Deze infographic geeft daar wat actueel inzicht in. Opmerkelijk is dat het laatste half jaar een stijging wordt gezien van 80% in het openen van e-mail op mobiel en tablet.

Rescooped by John Presutti from Corporate Identity
Scoop.it!

How Starbucks, Walmart And IBM Launch Brands Internally And What You Can Learn From Them - Forbes

How Starbucks, Walmart And IBM Launch Brands Internally And What You Can Learn From Them - Forbes | Brand Personality | Scoop.it
This article is by John F. Marshall, senior partner, Global Director of Strategy, Lippincott.

 

Last year, for well over 100 brands, it was time for a new brand positioning and marketing message.

 

In fact, rebranding or repositioning is happening with increasing frequency, as changes in the media landscape and message-weary audiences are making it harder for the same message to break through. But a growing number of companies are now viewing the marketer’s job inside the building to be as important as the one outside. For if you think skepticism about a new campaign is high externally, the data inside is just as tough.

 

(...)


Via Niels Biersteker
more...
No comment yet.