Question asked on Quora, many responses..most interesting to me is Maria Korolov comparing AOL marketing with that of SL ;
"(AOL) helped usher in the World Wide Web..............(AOL) wangled its way onto the desktops of new computers. It came bundled with other software. It was inside CEREAL BOXES. I'm not kidding. Cereal boxes. It was bundled with games, with magazines... you name it. "