Invention Inspiration
413 views | +0 today
Follow
Invention Inspiration
Content, branded content and content strategy from entertainment and gaming through to sport.
Your new post is loading...
Your new post is loading...
Scooped by Mindshare Invention
Scoop.it!

Entertainment, Sport & Gaming Content

Follow the world's creators.
Mindshare Invention 's insight:

This is Invention Inspiration's Scoop.it page on all things content, from branded content all the way through to content strategy, whether it be in the gaming, sport or entertainment industry.

 

Content can be assets that brands either create, co-create, curate, buy or borrow, with the purpose of entertaining, informing or providing utility to their consumers, with the goal of building their business with consumers. 

 

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. 

 

Gaming is a massive market globally, and is increasing annually by staggering amounts. That is why we decided to keep track on all the latest in gaming content and partnerships. 

 

Being part of the ESP team, it is essential for us to curate all the latest in sporting content, especially since we're seeing some drastic changes in sport these days, due to advances in technology. Furthermore, technology has made viewing sport an entirely new activity, incomparrison to what it used to be, such as the incorporation of social TV and second screening devices. 

more...
No comment yet.
Scooped by Mindshare Invention
Scoop.it!

Instagram set to introduce advertising within next year as it reaches 150 million monthly users

Instagram set to introduce advertising within next year as it reaches 150 million monthly users | Invention Inspiration | Scoop.it
Instagram plans on selling advertising within the next year, according to its director of business operations, Emily White, while the platform has reached 150 million monthly users.
more...
No comment yet.
Scooped by Mindshare Invention
Scoop.it!

Barclays kicks off Premier League bid to humanise its brand

Barclays kicks off Premier League bid to humanise its brand | Invention Inspiration | Scoop.it
Bank launches TV push thanking fans for the support they show to their Premier League clubs.
more...
No comment yet.
Scooped by Mindshare Invention
Scoop.it!

How brands celebrated the birth of the Royal Baby: Oreos, Magnum, Confused.com, Charmin, VisitBritain, Jelly Babies, CocaCola, Marks & Spencer, Argos, BT

How brands celebrated the birth of the Royal Baby: Oreos, Magnum, Confused.com, Charmin, VisitBritain, Jelly Babies, CocaCola, Marks & Spencer, Argos, BT | Invention Inspiration | Scoop.it
And so the Duke and Duchess of Cambridge William and Kate announced the birth if their first son, as the whole world waited to hear the news.
Mindshare Invention 's insight:

Adaptive marketing..

more...
No comment yet.
Suggested by Michelle Cfas
Scoop.it!

Infographic: The State of Content Marketing 2013 - Marketing Technology Blog

Infographic: The State of Content Marketing 2013 - Marketing Technology Blog | Invention Inspiration | Scoop.it
Fantastic infographic from the folks at Wishpond on The State of Content Marketing 2013. Every client we're working with has a content strategy driving traffic and attention to their site through search and social media.
more...
No comment yet.
Suggested by Michelle Cfas
Scoop.it!

Netflix, DreamWorks team for originals

Netflix, DreamWorks team for originals | Invention Inspiration | Scoop.it
Netflix has struck a deal with DreamWorks Animation, giving the US video streamer exclusivity on over 300 hours of original series based on some of the studio’s biggest movie franchises.
more...
No comment yet.
Suggested by Jay Kandola
Scoop.it!

Content Marketing Sweetens the Mix [Infographic]

Content Marketing Sweetens the Mix [Infographic] | Invention Inspiration | Scoop.it
Content - How popular has branded content marketing become this year? According to recent research, brands and agencies continue to increase their spending for branded content marketing. Check out the following infographic ...
more...
No comment yet.
Scooped by Mindshare Invention
Scoop.it!

BBC ups Wimbledon digital coverage

BBC ups Wimbledon digital coverage | Invention Inspiration | Scoop.it
Wimbledon 2013 will be the BBC's biggest ever on digital with a record 10 live streams available across all platforms.
more...
No comment yet.
Scooped by Mindshare Invention
Scoop.it!

Channel 4 hopes second screen app will strengthen viewer relationship strategy | News | Marketing Week

Channel 4 hopes second screen app will strengthen viewer relationship strategy | News | Marketing Week | Invention Inspiration | Scoop.it
Broadcaster’s ‘4Now’ iPhone and iPad app will also offer ‘innovative’ targeted second screen ads.
more...
No comment yet.
Scooped by Mindshare Invention
Scoop.it!

Live in the moment | Trends | Marketing Week

Live in the moment | Trends | Marketing Week | Invention Inspiration | Scoop.it
Brands need to make their marketing topical and reactive - known as ‘moment marketing’ - in today’s digital world where consumers are calling the shots.
more...
No comment yet.
Suggested by Michelle Cfas
Scoop.it!

Content Marketing vs. Traditional Marketing [infographic]

Content Marketing vs. Traditional Marketing [infographic] | Invention Inspiration | Scoop.it
I love infographics.  I especially like this one from Marketo because they use our own B2B Content Marketing stats in it, combined with some of their own research on content marketing. Now, all kid...
more...
No comment yet.
Suggested by Michelle Cfas
Scoop.it!

Sony's Berger: 30% of Crackle users don't pay for TV

Sony's Berger: 30% of Crackle users don't pay for TV | Invention Inspiration | Scoop.it
Eric Berger leads Sony's multiplatform video entertainment network, Crackle, and plays a key role in managing ad-supported digital businesses and partnerships with companies including YouTube and Hulu. FierceOnlineVideo's Mariko Hewer spoke with him...
more...
No comment yet.
Scooped by Mindshare Invention
Scoop.it!

Domino's expands into content creation through weekly online football sitcom The Support Group

Domino's expands into content creation through weekly online football sitcom The Support Group | Invention Inspiration | Scoop.it
Domino’s is to expand into content creation through a weekly online sitcom relating to weekly football events. The Support Group,...
more...
No comment yet.
Suggested by Adam Bone
Scoop.it!

A sneak peek at the new Facebook Oculus VR experience. - Imgur

Imgur is home to the web's most popular image content, curated in real time by a dedicated community through commenting, voting and sharing.
more...
No comment yet.
Scooped by Mindshare Invention
Scoop.it!

Twitter's retargeting service - Brand Republic News

Twitter's retargeting service - Brand Republic News | Invention Inspiration | Scoop.it
Twitter has become the latest social media platform to offer brands the ability to retarget sponsored tweets to its users, but brands should tread carefully. - Brand Republic
more...
No comment yet.
Scooped by Mindshare Invention
Scoop.it!

How democratization of internet access changes the future of entertainment - The Economic Times

How democratization of internet access changes the future of entertainment - The Economic Times | Invention Inspiration | Scoop.it
Increased smart phone penetration is helping to drive mobile consumption of content and is also making mobile an important part of the overall media mix.
more...
No comment yet.
Suggested by Adam Bone
Scoop.it!

Ben Wheatley and Film4 go where no British film has gone: A Field in England’ to be shown on TV
on the same day as its cinema release

Ben Wheatley and Film4 go where no British film has gone: A Field in England’ to be shown on TV<br/>on the same day as its cinema release | Invention Inspiration | Scoop.it
It could be the model that revolutionises British film: shoot it in the open air, wrap inside 12 days and get it launched on television.
more...
No comment yet.
Scooped by Mindshare Invention
Scoop.it!

Jay-Z's 'Magna Carta Holy Grail' hits Samsung first

Jay-Z's 'Magna Carta Holy Grail' hits Samsung first | Invention Inspiration | Scoop.it
A million Galaxy device owners will get the rapper's new album three days early, and for free. Read this article by Eric Mack on CNET.
more...
No comment yet.
Scooped by Mindshare Invention
Scoop.it!

Facebook finally rolls out clickable hashtags

Facebook finally rolls out clickable hashtags | Invention Inspiration | Scoop.it
Only a little late to the party, Facebook has today, 12 June, introduced hashtags to allow users to find out what’s happening around them...
more...
No comment yet.
Suggested by Jay Kandola
Scoop.it!

The Ad World’s Best Ideas: 12 Campaigns That Will Win At Cannes

The Ad World’s Best Ideas: 12 Campaigns That Will Win At Cannes | Invention Inspiration | Scoop.it
Massively viral-earned media blockbusters, real-time culture bombs, and socially conscious gestures will feature heavily among the big winners at the International Festival of Creativity (aka the International Festival of Advertising, aka the...
more...
No comment yet.
Scooped by Mindshare Invention
Scoop.it!

YouTube Throws a Curveball by Becoming a Sports Broadcaster | TIME.com

YouTube Throws a Curveball by Becoming a Sports Broadcaster | TIME.com | Invention Inspiration | Scoop.it
YouTube is quietly brokering deals with major sports leagues in hopes of establishing itself as the top sports destination online. The move could shake up the pay-TV world
more...
No comment yet.
Scooped by Mindshare Invention
Scoop.it!

Nivea unveils solar ad that lets users charge their phones

Nivea unveils solar ad that lets users charge their phones | Invention Inspiration | Scoop.it
Nivea has unveiled a campaign in Brazil with Giovanni + Draftfcb which features a solar power charger for your phone in a print ad,...
more...
No comment yet.
Scooped by Mindshare Invention
Scoop.it!

Half of Brits now read digital magazines with 10% keen to see more interactive advertising according to lekiosk research

Half of Brits now read digital magazines with 10% keen to see more interactive advertising according to lekiosk research | Invention Inspiration | Scoop.it
More than one in two Brits have now bought and read digital magazines, up from one in three in 2012, according to research from digital...
more...
No comment yet.
Suggested by Michelle Cfas
Scoop.it!

[INFOGRAPHIC] How We Consume Content Now (& What It Means For Your Marketing) | Heidi Cohen

[INFOGRAPHIC] How We Consume Content Now (& What It Means For Your Marketing) | Heidi Cohen | Invention Inspiration | Scoop.it
Chances are you have one or more devices within arm’s reach. We live a four plus screen world that includes smartphones, tablets, ereaders and televisions.
more...
No comment yet.
Suggested by Michelle Cfas
Scoop.it!

Microsoft's Xbox Entertainment Studio working on interactive TV

Microsoft's Xbox Entertainment Studio working on interactive TV | Invention Inspiration | Scoop.it
Studio chief Nancy Tellem wants to deliver 'hit' programming, including live events, reality shows and scripted programs with an interactive twist. Read this article by Dan Farber on CNET News.
more...
No comment yet.
Scooped by Mindshare Invention
Scoop.it!

Domino's football supporter sitcom plays for laughs - Brand Republic News

Domino's football supporter sitcom plays for laughs - Brand Republic News | Invention Inspiration | Scoop.it
Social video expert Be On evaluates the latest viral campaign from Domino‘s. - Brand Republic
more...
No comment yet.