This is Invention Inspiration's Scoop.it page on all things content, from branded content all the way through to content strategy, whether it be in the gaming, sport or entertainment industry.
Content can be assets that brands either create, co-create, curate, buy or borrow, with the purpose of entertaining, informing or providing utility to their consumers, with the goal of building their business with consumers.
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
Gaming is a massive market globally, and is increasing annually by staggering amounts. That is why we decided to keep track on all the latest in gaming content and partnerships.
Being part of the ESP team, it is essential for us to curate all the latest in sporting content, especially since we're seeing some drastic changes in sport these days, due to advances in technology. Furthermore, technology has made viewing sport an entirely new activity, incomparrison to what it used to be, such as the incorporation of social TV and second screening devices.
Fantastic infographic from the folks at Wishpond on The State of Content Marketing 2013. Every client we're working with has a content strategy driving traffic and attention to their site through search and social media.
Content - How popular has branded content marketing become this year? According to recent research, brands and agencies continue to increase their spending for branded content marketing. Check out the following infographic ...
Eric Berger leads Sony's multiplatform video entertainment network, Crackle, and plays a key role in managing ad-supported digital businesses and partnerships with companies including YouTube and Hulu. FierceOnlineVideo's Mariko Hewer spoke with him...
Massively viral-earned media blockbusters, real-time culture bombs, and socially conscious gestures will feature heavily among the big winners at the International Festival of Creativity (aka the International Festival of Advertising, aka the...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.