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The next big market for data and connected devices? Agriculture | GigaOM Ag Tech News

The next big market for data and connected devices? Agriculture | GigaOM Ag Tech News | Intuitive Business Application Design | Scoop.it

Between efforts to eat more food grown locally, a younger generation of farmers and cheaper component-farming is getting an infusion of data and technology.

 

Most of us know about the connected cows, where the milking operations are governed by connected sensors and algorithms that determine how long to milk and cow and which cows need milking. But it’s not just dairy farmers upgrading their technology and connecting their fields: it’s vinters, soybean growers and wide assortment of agricultural interests.

 

Alicia Asin, the CEO of sensor-making company Libelium, said in a recent interview that 18 percent of her company’s €3 million (about $4 million) in sales this year came from agricultural buyers. By the way, you can see Asin speak at our Mobilize conference in San Francisco on October 16 and 17.

 

Libelium has a powerful case study with several connected vineyards in the Rias Baixas region of Spain that saw a 20 percent reduction in the application of fertilizers and fungicides, and a 15 percent improvement in growing productivity. But vineyards aren’t the only interested cohort. Modern Farmer had a story in May on a greenhouse farmer used sensors to track the temperature in his greenhouse and notify him when temperatures rose too high. The same article detailed how Steve Spence, an amateur organic farmer in South Carolina, built a system that uses water (and waste) from his fish pond to irrigate and fertilize his vegetables. The water quality sensors help him know the right time to unleash the pond water.

 

The key in the Spence story (and the article) is that commercial sensors for farms are now getting cheaper and we have open protocols to help DIY farmers put it together.

 

Click headline to read more--


Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
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amber.hartgers's comment, September 30, 2013 10:43 AM
I think that this is cool how the younger generation is bringing tech to farming. But there is a problem with that because the older men wont know how to work the machines and if something goes wrong some men wont know how to fix it. They would have to bring a tech guy in and that might take a while to get him there to fix it.
Lydia Dingeman's curator insight, October 2, 2013 12:15 PM

This artical is mainly about how teconaogy is changing on the farm. Farmers are starting to use more teconogy in the feilds. Things are getting cheaper so now the acess to the teconogly is getting easiser. 

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Which social networks hold the most spam? - Applications - SC Magazine Australia - Secure Business Intelligence

Which social networks hold the most spam? - Applications - SC Magazine Australia - Secure Business Intelligence | Intuitive Business Application Design | Scoop.it
Which social networks hold the most spam? - Applications - SC Magazine Australia - Secure Business Intelligence http://t.co/60zyVWMQiN
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The Big Data Is The New Normal - Dark Reading

The Big Data Is The New Normal - Dark Reading | Intuitive Business Application Design | Scoop.it
The Big Data Is The New Normal
Dark Reading
I get a lot of questions on big data. What is it? How are people using it? How do you secure it? How do I leverage it?
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The Key Challenge in Organisation Design isn’t Big Data; it’s People Data | Part 1 of 6

The Key Challenge in Organisation Design isn’t Big Data; it’s People Data | Part 1 of 6 | Intuitive Business Application Design | Scoop.it

At the Organisation Design and Big Data Conference in Paris, May 2013, speakers identified major impacts of Big Data, defined as the much greater volume, variety, velocity of data that we experience today, even compared with 5 years ago.

 

How does this impact business?

 

In marketing, big data allows more accurate customer segmentation. In healthcare, big data supports more targeted treatment. In recruitment, big data allows employers to screen more accurately. In the supply chain, big data reduces inventory wastage.

 

Does this actually change the way organisations are designed?


Via The Learning Factor
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Media, communications and banking lead the charge to big data

Media, communications and banking lead the charge to big data | Intuitive Business Application Design | Scoop.it
Investment in big data continues to rise in 2013 according to a new survey by Gartner with 64 percent of companies investing or planning to invest compared to 58 percent in 2012.
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Big Data, Apple Driving Industry's Biggest Salaries

Big Data, Apple Driving Industry's Biggest Salaries | Intuitive Business Application Design | Scoop.it
Big Data and Apple technologies continue to command outsized salaries because they're not nearly easy enough, but that is changing.
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