How to Know When to Trust Your Gut | Intuition | Scoop.it


Entrepreneurs live a life of constant decision making. Is that new person you just met a good fit with the company? Should you enter into a cooperative relationship with another firm? Is the financing deal in the works likely to be completed? These judgments are complex -- they involve a large number of intersecting factors and those factors change over time. Psychologists' research suggests that there are two modes of thought people use to make complex choices. The first involves looking carefully at the features of a set of options and making decisions in a reasoned manner. The other way is more intuitive and involves responding to the feelings that come up during the process of making choices, or following your gut. Often, we feel guilty about choosing from the gut, because we feel like our choices ought to be based on facts. It is valuable to know when you should go with your gut and when you should avoid it, follow these steps to reach better decisions......