Introduction to IMC
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What is Brand Positioning? — opento

What is Brand Positioning? — opento | Introduction to IMC | Scoop.it
A brand is not just a promise – brands need to deliver.
Knowing how a brand really works is the key to brand positioning.
In the first of 3 posts on brand positioning this week, we look at how a brand works.

Via Neil Gains, Brad Trembath
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A look into how companies use brand positioning. Brand positioning is best used when the knowledge of a company is high. This article looks into how a brand works.

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yundy wang's curator insight, September 7, 2014 1:58 AM

A brand means more than just a promise between the business and consumer. A successful brand can fulfill the needs of customers: benefits, experiences and emotions. When we see an outstanding brand, it will remind us of that bundle of associations. Brand identity is about defining, positioning a brand. A logo, design or even a slogan can stand for the identity of a brand that reminds customers of the products or services. As customers, we are facing different choices in consumption problems, a brand with strong association can help us make choices quickly and confidently. A successful brand should take brand vision, customer needs and competitive market into consideration. Brand identity can help customers to recognize and recall the brand more easily. 

heeyeon yoon's curator insight, September 25, 2014 9:54 AM

Brand aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

To suited relationship with consumer is through the product or goods of consumer service such as perception, feeling, experience, and confidence from the allegorical differentiation. To success in branding, company must understand what customers’ needs and wants.  The best brands become strongly associated with those benefits, experiences and emotions so that we all know what to expect from them.

Brand positioning is compressed and you want to pass a message to customers and the nature of the competition. The terms of the separate positioning statement that clearly summarizes the contents of the brand positioning. This should include the target customer, the business is essentially to provide value to customers, and competitors are differentiated ways.

Yuhua Hong's curator insight, September 30, 2014 12:39 PM

Branding is more than just simple promise. It is important to create brand awareness by delivering benefits, experiences and emotions. Such bundle of associations that customers perceive the company is the key to brand positioning. Finding correct associations helps to generate distinctive competitive advantages from competitors.  

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How Kimberly-Clark Reshapes Its Marketing To Fit A Digital World - Forbes

How Kimberly-Clark Reshapes Its Marketing To Fit A Digital World - Forbes | Introduction to IMC | Scoop.it

INteresting reading on Forbes
How Kimberly-Clark Reshapes Its Marketing To Fit A Digital World
Forbes
Another problem is that because of the holding company structure agencies operate within silo'd verticals, and the client has to manage integrated marketing communication.

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Interesting reading on how companies are looking to advertise and market in a digital world. This really shows how technology and Social media has effected the marketing world.

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Four reasons why your business needs a manifesto - Boston.com (blog)

Four reasons why your business needs a manifesto - Boston.com (blog) | Introduction to IMC | Scoop.it
Four reasons why your business needs a manifesto
Boston.com (blog)
Mark O'Toole manages the public relations and content practice for HB Agency, an integrated marketing and communications firm focused on solving B2B challenges.
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Interesting insight into the importance and need for manifesto. Good concepts, and also good instructions into how you can build this for your company to be successful. 

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What is the most annoying advertising medium? | TheMarketingblog

What is the most annoying advertising medium? | TheMarketingblog | Introduction to IMC | Scoop.it
What marketing channel is best at motivating action? -          New research reveals fascinating insights into consumers’ reactions to advertising
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What do consumers find annoying? How do companies avoid this?

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NayanVallabh's curator insight, May 12, 2014 7:55 PM

while i was reading the article, the Elaboration Likelihood Model was able to connect to the article. the ELM model is basically a dual process theory which describes how attitudes are formed and changed. A marketer has to make sure that when one of their messages is getting focused on and in order to motivate their target consumers to the highest level, they would need to select the least annoying advertising medium. This will help the marketers engage their target market so they wont skip or leave the message. The article states that 94% of consumers will remember the advertiser who gives them a promotional item or the product being advertised. this allows the consumers to interact with the product and use their senses to make themselves familiar with their products.

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Infographic: Internet Marketing Statistics You Can't Ignore

Infographic: Internet Marketing Statistics You Can't Ignore | Introduction to IMC | Scoop.it
Internet marketing is constantly growing as more and more people get connected online. Our infographic shows just how much this type of advertising has changed.
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A look at how digital media has impacted advertising and marketing

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best in integrated marketing communications: ellen ... - Bucket Media

best in integrated marketing communications: ellen ... - Bucket Media | Introduction to IMC | Scoop.it
BEST IN INTEGRATED MARKETING COMMUNICATIONS: ELLEN DEGENERES WINS THE OSCAR! The 86th Academy Awards and Ellen DeGeneres took Integrated Marketing to a whole new level last night. It is safe to say ...
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The combination of paid media and social media

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The Internet and International Marketing | MIT Sloan Management Review

The Internet and International Marketing | MIT Sloan Management Review | Introduction to IMC | Scoop.it
The Internet promises to revolutionize the dynamics of international commerce
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An insight into how the internet has effected marketing on a global scale.

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As smartphones spread, retailers scramble to ring up sales - The Seattle Times

As smartphones spread, retailers scramble to ring up sales - The Seattle Times | Introduction to IMC | Scoop.it
As smartphones spread, retailers scramble to ring up sales The Seattle Times They are crafting their sites with so-called “responsive-design” elements that translate equally well on PC, tablet and mobile devices, and embracing the marketing...
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We see the effect of smartphones on the market. Now many of the sales for Blue Nile retailer are done via a smartphone or tablet device. This article highlights the fact that this market is an important aspect for advertisers to use as technology becomes even more prominent in the world. 

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B2B Marketing to the C-Suite: Why Are We Doing it Wrong? - Business 2 Community

B2B Marketing to the C-Suite: Why Are We Doing it Wrong? - Business 2 Community | Introduction to IMC | Scoop.it
Business 2 Community
B2B Marketing to the C-Suite: Why Are We Doing it Wrong?
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A good article highlighting the reasons why Business to Business marketing is being done wrong. also a few good points about the business to community marketing.

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Why Integrated Marketing Communications Is More Important Than Ever

Why Integrated Marketing Communications Is More Important Than Ever | Introduction to IMC | Scoop.it

Information into I just may be the world's biggest integrated marketing communications proponent. For years I have preached the need and importance for delivering an integrated message to consumers across all channels in a given brand's arsenal.

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Information into why Integrated Marketing Communications is so important. I agree with the article and the fact that Integrated marcoms has become very important in the marketing industry.

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What is integrated marketing?

What is integrated marketing? | Introduction to IMC | Scoop.it
Integrated marketing is communicating the same value across your media mix.
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What is integrated marketing? How can you use it?

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Integrated marketing communications: Which tactics are right for your business/industry? | Flint Group

Integrated marketing communications: Which tactics are right for your business/industry? | Flint Group | Introduction to IMC | Scoop.it

Integrated marketing communications is the all the buzz these days. But which marketing tactics are best for your specific business or industry?

 

We’ve taken a look at five key industries to identify marketing trends and opportunities your business can use for its integrated marketing communications plan.


Via Russ Merz, Ph.D., Radhika
Jordy Jamieson's insight:

Which marketing tactics best suit your business?

 

A look into how different marketing techniques are useful in different businesses.

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Radhika's curator insight, March 16, 2014 1:45 AM

Insightful look into different approaches within various different industries and their take on what tactics work. Brett Markinson's take illustrates to the marketers in retail that they should invest switching to an intergrated commerce focus so that they are able to keep up with their consumer behavior and in turn have better results, as consumer behavior in the retail industry has changed to mainly online purchasing. 

 

 

 
Bell's curator insight, September 27, 2014 12:10 PM

under the marketing umbrella, there should be tactics, small steps that lead to the big umbrella goal. which tactics most suitable for a business? 

Shoko Aikawa's curator insight, October 3, 2014 1:25 AM

yes! I believe that digital ad spending will increase year by year as many people are with technologies such as mobile phone and computer. This is good research and findings are quite useful!!

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Senior Marketing Communications Specialist – Winona, MN

Senior Marketing Communications Specialist – Winona, MN | Introduction to IMC | Scoop.it
The Senior Marketing Communications Specialist is responsible for a variety of marketing communication projects related to company bulletins and brochures, creative maintenance of the website, applications and product ...
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The responsibilities of a Marketing Communications specialist

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Integrated Marketing Communications: introduction

Integrated Marketing Communications: introduction | Introduction to IMC | Scoop.it
Integrated Marketing Communications (IMC) allows you to create marketing strategies and campaigns that are consistent across the board. (What is Integrated Marketing Communications?

Via Lawrence Porter, IMCyclopedia.com
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My first scoop. Just an introduction to IMC

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Caitlin Jackson's curator insight, March 10, 2014 5:53 PM

Interesting Read .  Really enjoyed it. Found it insightful as it shows how different media communicate to different consumers therefore when using many different disciplines they over each others weaknesses 

Holly Peco's curator insight, May 11, 2014 9:44 PM

integrated marketing communications helps marketers to develop their marketing strategies skills or knowledge in an effective IMC programme or this strategies applies in campaigns where marketers provides a consistency services to the audience and gives benefits for both parties

ben matthew's curator insight, August 3, 2014 7:10 AM

Interesting article to give a better insight to understand what IMC is... Also mentioned how frequency builds credibility... Can see this when watching tv and you always see the same television ads come on regularly! @jpfernandez9