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A Baker's Dozen of B2B Social Media Statistics for 2013 | Social Media B2B

A Baker's Dozen of B2B Social Media Statistics for 2013 | Social Media B2B | Introducing Social Media in our organization | Scoop.it
One of the challenges for any B2B company that adopts social media is to benchmark their success against other companies. Statistics are one way to spot trends.

 

Summary of stats:

Changes in Spending

49% of B2B marketers plan to increase their marketing budget in 2013. (Source)
9.5% of B2B marketers plan to decrease their marketing budget in 2013. (Source)
67% of B2B marketers plan to increase their digital marketing budget in 2013. (Source)
70% of B2B marketers plan to increase their spending on website development in 2013. (Source)
56% of B2B marketers plan to increase their spending on social media in 2013. (Source)


Content Marketing

93% of B2B marketers using content marketing use their website. (Source)
65% of B2B marketers using content marketing use social media. (Source)
58% of B2B marketers create their content internally. (Source)
35% of B2B marketers use personas to guide their content creation. (Source)
A B2B buyer will find three pieces of content about a vendor for every one that the company provides. (Source)


Traffic Sources

41% of B2B website traffic is driven by organic search. (Source)
40% of B2B website traffic is direct. (Source)
Only 2% of B2B website traffic is driven by social media. (Source)


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iNeoMarketing's curator insight, February 6, 2013 9:48 AM

We go out of our way to find important industry stats so as to provide a benchmark from which you can evaluate your own strategy and work.  These stats should give you an idea as to what is happening from a B2B social media standpoint.


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Business Marketing Techniques And Social Media Role

Business Marketing Techniques And Social Media Role | Introducing Social Media in our organization | Scoop.it
Handling your business is a constant determination and a fixed goal. To improve your business, you have to plan more strategically. Social media helps t

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Wen Gao's curator insight, May 7, 6:15 AM

Social media is becoming a hot means of integrated marketing communication in this day and age. Many companies and organizations have their own propagandist platforms with social media such as Facebook, Twitter or Youtube. Based on the article, a recent survey of social media states that 85% of online users have social media accounts. That means a company can reach lots of target consumers and have a chance to attract them by using the social media. The advantage of social media is that it can be used to interact with customers directly. A company can publish their new products and make a better communication with their customers. A successful business can not only set appropriate marketing strategy but also can keep pace with the times. Using social media is an efficient way to build bridge between the company and the customers.

Autumn Valido's curator insight, May 14, 11:01 PM

This is a great example of why businesses should join the social media revolution. Consumers today are more reachable online on social media websites than directly marketing to them on the street. Since the advancement of technology and apps on phones, businesses can publish anything about their brand anywhere and at anytime. By marketing your business through social media, it can enhance B2C interaction by directly advertising promotions, products and directly chat with consumers and receive insights on what your business is doing right and what can be improved. This method of marketing through social media websites can be very beneficial for brand awareness and reaching consumers on a wider level, and not to mention directly receiving consumer insights  rather than long surveys. 

yundy wang's curator insight, August 17, 3:25 AM

Social media is becoming a hot means of integrated marketing communication in this day and age. Many companies and organizations have their own propagandist platforms with social media such as Facebook, Twitter or Youtube. Based on the article, a recent survey of social media states that 85% of online users have social media accounts. That means a company can reach lots of target consumers and have a chance to attract them by using the social media. The advantage of social media is that it can be used to interact with customers directly. A company can publish their new products and make a better communication with their customers. A successful business can not only set appropriate marketing strategy but also can keep pace with the times. Using social media is an efficient way to build bridge between the company and the customers.

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10 Top Rated Tools for Your Social Media Monitoring Toolbox

10 Top Rated Tools for Your Social Media Monitoring Toolbox | Introducing Social Media in our organization | Scoop.it
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Your Guide to Social Media Success

Your Guide to Social Media Success | Introducing Social Media in our organization | Scoop.it
Your Guide to Social Media Success, Articles about the top SME's providing services to the B2B industry in the US and UK. (Your Guide to Social Media Success -   Social media can seem a bit like a black hole.

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Susan Bainbridge's curator insight, February 4, 2013 7:09 PM

Nice interactive chart.

Philippe Trebaul's curator insight, February 18, 2013 9:17 AM
Votre guide de la réussite sociale des médias.

"Votre guide pour réussir les médias sociaux, les articles sur le dessus PME fournissant des services à l'industrie B2B aux États-Unis et au Royaume-Uni.(Votre guide pour réussir médias sociaux - Les médias sociaux peuvent sembler un peu comme un trou noir".

Your Guide to Social Media Success via @eddebainbridge http://sco.lt/...


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Top Social Media Mistakes, According to the Experts

Top Social Media Mistakes, According to the Experts | Introducing Social Media in our organization | Scoop.it
Baochi Nguyen taps into the collective genius of ten top social media experts to spotlight 10 common mistakes that businesses make in social media.
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Catherine Baleda's curator insight, February 7, 2013 1:35 AM

Failures and mistakes

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Social Media in Just Minutes a Day? 7 Reality Checks - Social Media in Organizations (SMinOrgs) Community

Social Media in Just Minutes a Day? 7 Reality Checks - Social Media in Organizations (SMinOrgs) Community | Introducing Social Media in our organization | Scoop.it

Sociale media bijhouden in slechts een paar minuten per dag? Niet realistisch, zeker niet voor beginners. Dit artikel geeft enkele praktische suggesties voor een efficiënte en effectieve inzet van social media.


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Learn How To Scale Social Media In Large Organizations

Learn How To Scale Social Media In Large Organizations | Introducing Social Media in our organization | Scoop.it
Download this eBook that gives sound advice on how to scale social media in large organizations.

Via Alan Horton
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Why Your Business Sucks at Social Media | Social Media Today

Why Your Business Sucks at Social Media | Social Media Today | Introducing Social Media in our organization | Scoop.it
A business that isn't utilizing social media is a business that is doomed. But the problem is not that businesses aren't getting on board the bus: it's that most can't find a good seat and don't even know where the bus is going.
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Toyota zet social media in voor beter imago

Toyota zet social media in voor beter imago | Introducing Social Media in our organization | Scoop.it

Toyota heeft enkele keren auto's moeten terugroepen, met wat negatieve publiciteit als gevolg. Om de imago schade te repareren is Toyota doelgericht aan het twitteren geslagen. Met succes.

 

 


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8 Ways to Discover Valuable Social Media Content | Social Media ...

8 Ways to Discover Valuable Social Media Content | Social Media ... | Introducing Social Media in our organization | Scoop.it
Facebook content curation: Use these 8 tips to quickly find awesome content to share on Facebook that your audience will love.
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B2B Social Media requires a team effort between marketing and sales

B2B Social Media requires a team effort between marketing and sales | Introducing Social Media in our organization | Scoop.it
Here's how to get marketing and sales working together to make the most of B2B Social Media - particularly Twitter and LinkedIn
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Yasmina Dumont's curator insight, March 31, 2013 6:13 PM

Content is key. Provide your sales team with food to nurture the conversations they will have with prospects. Make the social media process a real cycle until sales closure.

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Forget about Social Media for a moment. What’s your mobile strategy? | Brian Solis

Forget about Social Media for a moment. What’s your mobile strategy? | Brian Solis | Introducing Social Media in our organization | Scoop.it

Facebook hit a billion users! Twitter is the new digital water cooler! Youtube is the future of TV! Ok, you get it right? Social media is transformative. So what? Every business that thinks about customer engagement through a technological lens will miss the very thing that will keep them in business for the long-term—the impact of technology on society and behavior and how it opens up new touch points and changes expectations as a result.

 

Depending on your business, you may or may not already have someone dedicated to your social media strategy. Whether it is aligning with your current business objectives and priorities is a different article. The focus for our time together right now is on how you will compete for the future of attention, wherever attention is focused. All signs at the moment point to mobile as the future of engagement and commerce as smartphones and tablets become the lens for how consumers see the digital and virtual worlds....


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Jeff Domansky's curator insight, February 5, 2013 11:35 PM

Move fast on your mobile marketing strategy. It's here now!

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Social Media Has Changed What It Means To Be A Leader

Social Media Has Changed What It Means To Be A Leader | Introducing Social Media in our organization | Scoop.it

Despite its increasing popularity with employees, consumers, and as a source of competitive advantage, many leaders still shy away from social media. They fear making a mistake, the lack of control, and being overwhelmed by information.

 

According to a new report at the McKinsey Quarterly, that's a personal mistake for leaders, and an organization-wide mistake for companies. Companies need to develop new types of leaders that are social media literate, that can use these tools, and can make others better at using them. Otherwise they miss out on an increasingly important way to communicate and gather information.

 

Roland Deiser and Sylvain Newton took a deep look at GE, which has developed a strong social media presence despite not being a digitally native company, and found 6 traits that lead to success. They're broken down in this chart from the report:


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The Best of Social Media - clips and cartoon

The Best of Social Media - clips and cartoon | Introducing Social Media in our organization | Scoop.it

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Blog Topic Ideas – Social Media Content Strategy for a Large B2B Company

Blog Topic Ideas – Social Media Content Strategy for a Large B2B Company | Introducing Social Media in our organization | Scoop.it
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Kevin Chase's curator insight, February 15, 2013 1:02 PM

Some great ideas for topics outside your normal blog posts.

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5 tips for health care organizations to avoid social media growing pains in 2012

5 tips for health care organizations to avoid social media growing pains in 2012 | Introducing Social Media in our organization | Scoop.it
Here's a good tip: Train your employees how to use social media this year.

 

Over the past year, you've gained executive buy-off, formalized a social media strategy, created policies and managed social media accounts for your health care organization.

So, what will you do in 2012?


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Social Media: Pulse of the Planet? – News Watch

Social Media: Pulse of the Planet? – News Watch | Introducing Social Media in our organization | Scoop.it
In 2010, Hillary Clinton described social media as a new nervous system for our planet (1). So can the pulse of the planet be captured by looking at social media activity? There are many who are skeptical not least because of ...
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Imagoboost en klantenbinding zonder je eigen naam te profileren

T-mobile verdiepte zich in de meerwaarde van social media voor haar zakelijke klanten. Nieuwe werkwijze, good vibes, positieve resultaten.


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Bijna alle zzp’ers genereren omzet via sociale netwerken

Bijna alle zzp’ers genereren omzet via sociale netwerken | Introducing Social Media in our organization | Scoop.it

Bijna alle zzp’ers in Nederland (80,2%) halen inmiddels omzet binnen via sociale netwerken. De grootste omzetkanalen hierbinnen zijn LinkedIn (48,4%), Twitter (13,9%) en Facebook (7,6%).


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