"For as much as $20,000 per script, Mr. Bruzzese and a team of analysts compare the story structure and genre of a draft script with those of released movies, looking for clues to box-office success."
"'Demons in horror movies can target people or be summoned,' Mr. Bruzzese said in a gravelly voice, by way of example. 'If it’s a targeting demon, you are likely to have much higher opening-weekend sales than if it’s summoned. So get rid of that Ouija Board scene.'"
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