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When you’re a brand looking to use social media to raise awareness of your products and services, boost website traffic footfall and drive sales, where do you turn? Which social network is right for you? Largely, it depends on your goals. What are you trying to achieve? While a broad presence across two or more social platforms usually pays dividends for businesses, if resources are limited and time is strained, finding the best social channel for your needs is the most sensible way forward, based on audience size, relevant demographic and target profile. Check the infographic for a very useful overview of the top social media platforms for brands....
Via Jeff Domansky
Today’s consumer is likely to be on social media, and that activity affects their decision making when it comes to purchasing in many ways. In this infographic from Mashable.com, take a look at the...
Video sells. Sure, production can cost more than a simple article — but the ROI potential is definitely there.
Tweetping maps geolocated tweets in real time so you can see the density of tweets around the world.
Content Is King, And Tweets Help Google Index It Faster [INFOGRAPHIC]
More than ever, non-profits are relying on social media to reach their target audiences and help make the world a better place. Why social media? Because Facebook, Twitter and other networks are where the eyeballs are. In fact, socially shared content makes up 10% of all web content, at least according to analysis by the social platform ShareThis.
Via Ivo Nový, John van den Brink
The Internet offers so many more possibilities for small businesses than ever before. The online marketing opportunities are limitless, and it can be done with the social networks that you use everyday. So, 'Why Build Your Brand Online?' The answer is simple, because that’s where everyone is. People are going to look for information about your business all hours of the day, everyday. Give your customers the opportunity to see your brand and message at all times. Let them develop a loyalty to your business via the Internet, and the increased opportunities for revenue rewards will likely soon follow.
By developing your brand online, you are able to use a vast array of measurement tools to get to know your audience. You can see what messages, and which types of media get the most responses from your customers, as well as, what times of the day get the most activity from your Facebook Fans and hits on your website. From these measurements, not only can you better brand your message based on your customers, but you can give them the voice to support your business to others. Tailoring your message to your customers is vital to building your online brand. Learn more about online branding and more tips for business development through social media at the article link...
Via Lauren Moss, Koen Vanderhoydonk, GetApp, massimo facchinetti
This year consumers will be making more online purchases and using technology in ways that we’ve never seen to supplement their holiday shopping. Smartphones and other mobile devices will bring digital marketing closer to the point-of-sale than it has ever been, and ramped up participation in social media by retailers means that shopping will almost be crowdsourced; don’t expect discussions of the best prices, best sales, hottest toys and news of Black Friday meltdowns to stop until 2013. by Adam Justice
Via Ivo Nový
Educate yourself about the importance of visual information on your website. With infographics, you will gain a lot more traffic for your growing website. Visual information is processed faster by the brain, with 90% of all the information that we take in is visual. But the thing with visual information is also that unless it’s a really good story or article, people don’t want to read through a whole page of text when he or she could do something else more fun. So, throw in an infographic with visual information, and you’ll have a winner...
Via Lauren Moss, Ivo Nový, John van den Brink
Last week we posted an article on the 21 unwritten rules of effective social media marketing which received quite a decent response, so we decided to put it into a more aesthetic visual infographic for your mind to easily digest.
From Pinterest to Purchase [Infographic] - infographic, pinterest Social Media...
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Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge.
Via Ivo Nový
If you are just getting started on the journey of developing your website, you may feel overwhelmed with all the things you need to figure out and plan before you even get started. There are definitely enough details to consider that it’s worth making a list so you don’t forget any of them. Or, instead of making your own list. This infographic from Pixaal showing the basic things to note before someone or company develop a website...
Via Lauren Moss
Incredible Statistics, Facts And Figures From The Social Media Revolution [INFOGRAPHIC]
Via Alessandro Rea
Which food companies are engaging with fans, driving the conversation and leveraging these social media tools to the hilt? Check the infographic for your top 20.
Via John van den Brink
InfoGraphic: The History Of ONLINE Social Networking.
Three months ago, Fast Company magazine asked its readers to share their guidelines on social media. It compiled the best into this infographic.
An easy way to create infographics and posters with ready-made visual themes. Wow -- I see several templates I'm going to use today for my work with clients. What fun! This platform looks easy to use and I hope it is. Talk about some great visual storytelling! In the meantime, I hope you find some templates you can use. Enjoy playing! Thanks to fellow curator Baiba Svenca for finding this and sharing! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
Via Baiba Svenca, Karen Dietz
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![The Ultimate Case for Video Marketing [INFOGRAPHIC] | Intriguing, interesting Infographics | Scoop.it](/resources/img/white.gif)
![Best Times to Post on Social Media [INFOGRAPHIC] | Social Media Today | Intriguing, interesting Infographics | Scoop.it](http://img.scoop.it/yFWeIZmXD6t3R5drQ9VMvTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
This infographic is right on point. It explores what the user wants to achieve and which social media platforms might meet those objectives, how many users per platform, and the all-important breakdown by age, gender, education & income demographics.
I'm always discussing how important it is to match your target audience to communications channels. Relating audience demographics to platforms can be difficult, especially for the smaller nonprofits. This infographic will be very helpful.