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November's focus for Soical Biz is IMAGES (following the focus on Pinterest in October). There are some really helpful free tools available to help any entrepreneur, image-challenged or not, make an impact at image hungry social sites e.g. Pinterest, Facebook and Google+. There's no doubt images draw attention and drive visibility and traffic.
Humankind has been telling complex stories through simple visuals long before you saw your first infographic at Mashable. History is humbling, let's go back in
If you are into data and storytelling, then this brief overview is for you. The slideshare program quickly explains data visualization through time.
Of course, how data is displayed -- if done well -- can tell its own story. The next step is to give a presentation as a story, and tell the story of the data as you are doing so.
Until then, enjoy this quick historical review of visual storytelling.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
By Robert Korsara
"Presentation and communication of data have so far played a minor role in visualization research, with most work focused on exploration and analysis. We propose that presentation, in particular using elements from storytelling, is the next logical step and should be a research focus of at least equal importance as each of the other two. Stories package information into a structure that is easily remembered, which is important in many collaborative scenarios when an analyst is not the same person as the one who makes decisions, or simply needs to share information with peers. Data visualization lends itself well to being a communication medium for storytelling, in particular when the story also contains a lot of data. We review the literature on storytelling and presentation and outline the research area. "
Here's the next stop on the data and visual storytelling journey. While the previous article I curated focused on the history of visual storytelling, this research article addresses 'what's next.'
For the authors of the article -- what's next is the presentation and communication of data that has played only a minor role in research up to this point.
Click on the title of the article "Storytelling: The Next Step for Visualization" at the bottom of the blurb to get a free copy of the research paper.
The research paper itself focuses on journalism as storytelling -- which it is, but it is not the only method or approach. So the article is limiting in that way.
Still, there are some good insights about how data visualization needs to move more directly into storytelling using story delivery techniques.
Iin the end, the authors Robert Kosara and Jock Mackinlay say:
"Storytelling promises to open up entirely new avenues of research in visualization. Going from exploration to analysis to presentation is a natural progression, which is mirrored by the research effort focused on these steps over time. As the field becomes more mature and provides many useful techniques for the first two steps, we need to start focusing on presentation. This is even more important as visualization gets used for decision-making, where the succinct presentation of important facts is crucial."
Short talk about presentations given at Startup Dynamo, a workshop held by Startup@Singapore NUS using the Learn Startup Methodology. My segment was on Present
add your insight...
It's the first time I've taught undergraduates. I've found myself stripping slides to the core message and trying to find visuals that can communicate that message quickly, simply and yet - resonate. There is nothing as tough as trying to unclutter the mind and focus on what really needs to be said - as opposed to 'making a point' or simply 'showing off'. This presentation is about the art of visuals, clear design, and keeping it 'stupidly simple'.
Have started showing students during Google presentation tutorials how to outline their presentations like they always do with those bulleted lines on the slides. Then take those sentences, change them into titles, and put one title on each slide. Select one image per slide. If needed, add URL links. Add the works cited for the image in tiny print at the bottom of the slide. Move those outlined bulleted points to the note section or toss into a document to print out for a group presenetation.
No more slides crowded with text and 4 images! No more students sleeping in the classroom while their classmates read from the Smartboard.