After creating content -- whether it's a blog post, an ebook, a webinar, or a video -- it's important to promote that content through social media channels.
And when you do promote that content in social media, you cross your fingers that it generates a ton of shares, tweets, and interaction. For the sake of Twitter, if you follow a few simple best practices, more people are likely to retweet and spread the distribution of your content, giving it a much broader reach and a better opportunity to get found by a new audience of prospective customers beyond your direct followers. Marketers should know how to retweet the right way, but it's also critical for them to learn how to get others to retweet their content, too.
11 Tips for Getting People to Retweet Your Content...
Via
Martin Gysler
The post continues to explore what should be published, noting that "finished products and the thinking process itself are two very different things."
Why publish? Think of it as a process of authentic experience. Students like to have the ability to see their work online and have others respond to it. The post provides a table that lists 25 apps that range from "videos to graphics, blogging to concept mapping" across many platforms. This is interactive and links to edshelf where you may learn more about the app. In addition there is a list of 27 tools (many of which are listed inthe table).