Content Creation vs Content Curation: Is It Really An Either Or? | Into the Driver's Seat |

There is no curation without original content. However, curators can expand the readership and help their niche find meaning and insight in the material as it relates to them. 


There is too much information. The author explains that the real power of content marketing lies in the orginal content creation. Mixing curated content with your original content builds authority. There is a video "Is Your Content Good Enough To Be Curated"? That's where it is for all of us that write. Why would anyone curate my post?


Commentary first written by Jan Gordon "Covering Content Curation, Social Media and Beyond" and I adapted her commentary.


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Via janlgordon, Barbara Bray